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Argumentation / Persuasion

Argumentation builds on the processes of analytical writing (a strong thesis, analysis of elements, and relation of those parts to the whole) to attempt to sway an audience based on logical reasoning or what is classically referred to as logos. A successful writer will strongly assert her position in a thesis statement and defend it logically. This type of arguing is respected as the language of academics. Appealing to emotions, or pathos, is persuasion and is generally considered less effective; this is the language of advertisers -- a Wal-Mart commercial showcasing a dear interpreter, for instance, tells us little about the true worthiness of the store. Naturally, some combination of logic and emotion, argumentation and persuasion, may be successful in certain circumstances.

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