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Marketing Strategy of GlaxoSmithKline (GSK), 2008.
An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position of Sensodyne in the toothpaste market.
2,815 words (approx. 11.3 pages), 15 sources, APA, $ 83.95
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Abstract
The paper refers to GlaxoSmithKline (GSK), a pharmaceutical company that employs over 100,000 people in 116 countries, of which more than 15,000 work in research. The paper notes that research and development activity is important for GSK because it forms the basis of innovation. The company's current 92 brands and over 1,000 products have registered a $45,000 million turnover in 2006. The turnover growth rate was 7% compared to 2005.The paper evaluates the company's and its product's position in the industry with specific reference to Sensodyne toothpaste, determines its competitive advantages and weaknesses when compared to its competitors, suggests improvements and the way to implement them.
Outline:
Introduction
Situation Analysis
SWOT Analysis
Target Market
Product Strategies
Distribution Strategies
Promotion Mix Strategies
Pricing Strategies
Conclusions
From the Paper
"This can be seen from the table previously provided. Sensodyne market share remained relatively stable on the US market in the period from 1999 to 2000. In 1999, the Sensodyne market share was 4.1 %, while in 2000 it increased slightly to 4.2 %. Supply is relatively controllable as well, because the company can virtually evaluate the necessary quantity for the market and produce a quantity that will match this to a certain degree. "
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Proctor & Gamble, 2008.
An analysis of Proctor & Gambles' approach to implementing one of the largest strategic initiatives in their history.
3,896 words (approx. 15.6 pages), 6 sources, APA, $ 106.95
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Abstract
The paper analyzes Proctor & Gambles' approach to implementing one of the largest strategic initiatives in their history, Organization 2005. In analyzing this strategic initiative, Thompsons' eight managerial tasks for strategy execution are used as the framework for this analysis. The paper notes that these specific tasks include allocating resources, building a capable organization, establishing strategy-supportive policies and exercising strategic leadership, in addition to installing support systems. The paper provides an analysis across each of the eight managerial tasks of strategy execution. The paper states that in the context of the time frame of the case study, P&G is at a crossroad of looking at the previously proven value of standardization relative to market requirements that require high levels of customization.
Outline:
Executive Summary
Allocating Resources
Building a Capable Organization
Establishing Strategy-Supportive Policies
Exercising Strategic Leadership
Installing Support Systems
Instituting Best Practices for Continuous Improvement
Shaping Corporate Culture to Fit Strategy
Typing Rewards to Achievements of Key Strategic Targets
Summary
From the Paper
"The traditional model of allocating marketing resources within P&G had followed the previously highly regimented geography, product, and function process workflow and resulting hierarchy. Overarching this hierarchy however is the supremacy of Research & Development investments and expenditures which has dominated the organizational culture for decades. Organization 2005 proposes an entirely new paradigm of resource allocation, focusing on the intersection of product/brand categories, geographies, and business processes. Visualizing a Venn diagram of these three areas of product/brand categories, geographies, and business processes inevitably leads to a very process-centric strategy as it relates to the development of the Organization 2005 planning framework. As Durk Jager has often defined in his vision statements of Organization 2005 that new brands and new markets will be the primary focus of the development priority, which further indicates the primacy of research and development in P&G. In fact Mr. Jager has also been very vocal and highly involved in the development of entirely new categories of products. In analyzing the Organization 2005 initiative from the standpoint of allocating resources, the following findings provide insight into how P&G planned to re-define resource allocations based on the precepts of their planned strategic change."
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Business Proposal: A Steak House Restaurant, 2008.
Presents a business plan for opening a steak house restaurant in Charlotte, North Carolina.
3,575 words (approx. 14.3 pages), 10 sources, APA, $ 99.95
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Abstract
This paper relates that the creation of a steak house restaurant in the area of Charlotte, North Carolina, appears to be a good business initiative. Charlotte is an extremely well-developed region from an economic point of view and the local authorities support the development of businesses in the area because they believe everyone will benefit from increased profits. Although there are many restaurants including other steak houses, the author believes that the proposed restaurant is different because it will be a casual- elegant restaurant where people can enjoy high quality meals and an exquisite atmosphere. The paper includes a SWOT analysis and a marketing plan.
Table of Contents:
Executive Summary
Situation Analysis
Market Summary
Target Markets
Market Demographics
Geographics
Demographics
Behavior Factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Key to Success
Critical Issues
Marketing Strategy
Mission Statement
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Product
Price
Place
Promotion
Marketing Research
Controls
Implementation
Marketing Organization
Contingency Planning
From the Paper
"The restaurant will use printed advertising and radio advertising at local level. Articles and advertorials should appear in the local papers and magazines on a periodical basis. PR strategies will also be used in order to make the restaurant more popular among the people living in Charlotte and the tourists coming here. The restaurant could get involved in the life of the community by making small financial contributions to charitable vents or organize them. In addition, it could mark events which are special for the community by organizing special nights dedicated to them."
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Radio Frequency Identification (RFID), 2008.
Presents a research proposal to measure the dynamics of how radio frequency identification (RFID) implementations impact the ability of companies to compete with streamlined supply chains.
4,100 words (approx. 16.4 pages), 24 sources, APA, $ 110.95
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Abstract
This research paper focuses on how the emerging technology of radio frequency identification (RFID) can make a lasting and significant contribution to supply chain performance. Any study of supply chains also needs to include an assessment of how processes can be made more efficient as well. As a result of this requirement of the study of supply chains, an overview of the concepts of business process management (BPM) is also included. BPM makes it possible to streamline supply chains and make them more efficient. The paper includes numerous tables and figures.
Table of Contents:
Table of Tables
Table of Figures
Introduction
Literature Survey
Types of RFID Tags
Active RFID Tags
Active Backscatter Tags
Passive Backscatter Tags
Table: The Benefits of RFID Benefits for Supply Chain Partners
Table: Comparing Bar Coding and RFID Technologies
Using RFID to Track Shipments and see how Supply Chains are Performing
Figure: How the DoD is reorganizing its Supply Chain with RFID
Figure: How the DoD made their supply chain more process-based
How the DoD and Wal-Mart Measure Their Supply Chain's Performance
Table: How Market Leaders Measure Supply Chain Performance
Table: Financial Measures of Supply Chain Performance
Figure: How RFID can contribute to total shareholder value
Research Problem Definition for measuring the impact of RFID on Supply Chain Performance
Introducing the RFID Maturity Model
Hypothesis Definition
Figure 4: Proposed RFID Maturity Model
Research Design and Methodology
Supply Chain Research Anticipated Findings
Expected Conclusions
Contributions of Knowledge
Research Limitations
Summary of Proposal
From the Paper
"The DoD, Wal-Mart and many other organizations attaining high levels of supply chain performance as a result of implementing RFID share the common characteristic of measuring results early and often. In fact their entire company cultures are centered on measuring performance, as is the case with General Electric (GE). What's been happening in many of these organizations is the decision to use supply chain-based measures of performance or metrics to quantify the contribution of RFID to their organizations."
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Leadership, 2008.
A discussion on leadership and its relationship to the business world.
825 words (approx. 3.3 pages), 2 sources, APA, $ 29.95
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Abstract
This paper discusses the importance of leadership in an business organization and how, more often than not, the leadership of an organization is the determining factor of the organization's overall success. The paper explains that there are organizational leaders and organizational managers and then looks at the difference between the two. The paper concludes that the best way to implement effective leadership in a business organization, is for the company to should choose executive leaders capable of managing other leaders, as opposed to the traditional role of managing the work of employees.
From the Paper
"The purpose of using a trickle-down leadership style is that it brings in the other employees personal interest and makes the organization's interests part of their own personal interest. This is a basic concept of organizational leadership. Essentially, there are three sets of factors effect the integration of organizational goals and personal needs in organizations: environmental factors, membership factors and dynamic factors."
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Office Depot and the Domestic Market, 2008.
This paper outlines ways in which Office Depot can improve their domestic market share.
1,899 words (approx. 7.6 pages), 3 sources, MLA, $ 60.95
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Abstract
The paper discusses how Office Depot needs to garner more of the domestic market share in order to meet the expectations of shareholders and continue to develop its overall business. The paper provides an external and internal analysis of the company and considers the potential options for Office Depot to implement. The paper is of the opinion that Office Depot must continue to market aggressively while limiting expansion and ensuring cost savings over the long and short term.
Outline:
Executive Summary
External Analysis
Internal Analysis
Recommendations/Options
From the Paper
"Office Depot is a household name with regard to being a supplier of office and business products to both the domestic and international markets. Yet, the success story of the company is limited with regard to the domestic share of the more than 300 billion dollar office supply market. Office depot in fact only demonstrated slightly over 10 billion of sales in the domestic share. Though this is as a result of twenty years of steady growth, with the company marking its 20th anniversary in 2006, the organization needs to garner more of this domestic market share to meet the expectations of shareholders and continue to develop its overall business, while simultaneously creating cost cutting practices that will serve for slower expansion but better overall sales in existing stores."
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Islamic Finance, 2008.
This paper describes Islamic financing law and how it differs from regular Western financing law.
3,265 words (approx. 13.1 pages), 12 sources, APA, $ 93.95
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Abstract
This paper explains that the bedrock of Islamic finance is that all forms of interest are considered forbidden known as haram and its financial model works on the basis of risk sharing. The paper further explains that, under Islamic banking, the customer and the bank agree to share the risk of any investment and divide the profits between them. The paper then describes the primary categories within the Islamic finance: ijara, ijaa-va-iqtina, mudraba, murabaha and mushraka. The paper also explains how Islamic finance differs from regular finance and explains how Islamic finance works.
Table of Contents:
What is Islamic Finance
How Is Islamic Finance Different from Regular Finance and Why
How Does Islamic Finance Work: The Types Of Investments Available And How They Work
Working Principles of Islamic Finance
Types of Investment Available and How They Work
Institutions Offering Islamic Finance Products
International Wholesale Islamic Banking and Insurance Providers
Exhibit: Islamic Financing Form
Exhibit: Name of the Institution
From the Paper
"It is a fact that finance is considered as a huge restraint on development in major regions of the Third World. Sometimes there is lack of sufficient money available to fund important projects and the price of loanable funds is normally high, showing the paucity of savings. In low-income economies, it is hardly a surprise that savings rates are small, as most disposable income is needed to be used for making purchases of necessities of daily living, and a lot of families just cannot bear to make financial provisioning for the future, although this makes them insecure and helpless."
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Hospitality Industry Training, 2008.
A look at the high turnover, current trends and the important aspects of training within the hospitality industry.
2,302 words (approx. 9.2 pages), 18 sources, APA, $ 71.95
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Abstract
This paper discusses the high turnover of employees in the hospitality industry and the need for a well-trained workforce that will stay with a job for a period of time. It discusses the current trends in the hotel industry, particularly with relation to globalization and the adoption of new technology. It also looks at the advantages of diversity training.
From the Paper
"Spillane (2007) agrees with this idea and with the need for diversity training because of changes in the global economy. His own study was centered in Southeast Asia and shows how training can improve hotel operatons. Olsen and JinLin (1997) agree and stat that the environment for international hotel operations has changed radically in recent years, moving from the old-style business model in which hotel managers were focused inwards on the hotel and its operations to a new paradigm encompassing a more externally oriented focus. They find that this especially relates to the need for asset productivity and includes a constant assessment of how the environment is changing and what competitive practices need to be adopted to achieve competitive advantage over other companies, including ongoing training. March (1997) says that such a consumer-oriented focus must recognize the similarities and differences among tourists, with training for employees to be able to serve the needs of each group identified."
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The Shipping Industry, 2008.
This paper provides an in-depth analysis of the state of the shipping industry today and of the forces shaping the course of shipping for the future.
13,491 words (approx. 54.0 pages), 33 sources, APA, $ 249.95
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Abstract
The paper looks at several studies of the shipping industry that use the Greek shipping industry as a representative of the whole industry. The paper shows how the impetus for major changes today is economic, with a desire to cut costs and improve efficiency at the same time. The paper predicts that this trend will continue so long as charter shipping in all its forms continues to lower costs. The paper discusses the pressure for using third party management and outsourcing and concludes that these strategies may increase in the future as they become vital for a company's competitive advantage. The paper includes tables and diagrams.
Outline:
Introduction
Methodology
Review of Literature
The Greek Shipping Industry
Ship Management
History
Legal Environment
Examples
Information Technology
Summary and Conclusion
From the Paper
"The shipping industry has a long history, but the nature of the business changes over that history. It has been changing in recent years because of the pressures for change caused by internationalization, globalization, technological advances, economic shifts in different parts of the world, and so on. Where the tradition has been for companies to sail their own ships, carrying cargo for a fee, more and more companies are finding different ways to accomplish the same business, such as by chartering vessels for the job at hand, or having other companies handle the procedures as a form of third-party management, or some other approach to cut costs, reduce risk, and yet increase business all at the same time. The changes in the global marketplace can mean bringing in more and more local players who can handle some of the difficult tasks involved in working through the bureaucracy, while chartering for shipping can involve more experienced people for certain specific runs."
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Foreign Business in China, 2008.
This paper explores the research on how China and Chinese culture influences foreign businesses operating in China.
2,356 words (approx. 9.4 pages), 10 sources, APA, $ 72.95
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Abstract
The writer undertakes database searches in order to review studies and reports on how businesses operate in China and what the Chinese may demand of those businesses to allow them to operate. The writer finds relevant information in areas such as labor, government regulations, trade rules and local customs, all tied to China first and to foreign investment in China second.
From the Paper
"China has become more amenable to the operation of foreign companies in recent years, part of the effort on the part of the country to gain a more prominent position in world trade and so to enhance its own balance of trade. Outsiders see this as an element in the liberalization of Chinese trade and perhaps Chinese politics, though the Chinese are trying to balance their own interests in a way that brings in more foreign companies while also imposing certain restrictions and requirements on them that makes them adhere more to Chinese preferences as to business methods. Such efforts are more noticeable with reference to certain types of business and much less so for others, and some foreign companies may be changed more depending on the type of business they do and the degree to which they have to alter their practices to operate in China at all."
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Strategic Business Theory, 2008.
A comparison of the industrial/organization paradigm of strategy and the resource based view (RBV) business models.
761 words (approx. 3.0 pages), 4 sources, APA, $ 27.95
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Abstract
The paper explains that the industrial/organization paradigm of strategy model bases its focus on the external environment; on evaluations of opportunities and threats, as well as the competition and relationships with other entities present on the market. The paper compares this to the resource based view (RBV) model that bases its focus on the internal plan and on the internal development of the organization. The paper relates that both of these models propose means by which the organization can gain a competitive advantage on the market, however, one of the models proposes that external factors are essential while the other suggests that it is the internal key resources that make the difference.
From the Paper
"Basically, following this model, the constraints for the decision making process are not internal, as in the resource based view model, but external. The external variables from the macroeconomic environment determine internal decisions reflecting themselves in the company's strategy and its performance. As such, the I/O Paradigm follow a three-steps approach: industry structure -> company strategy -> performance (Michael Porter, 1983, Page 611). As we can see, the industry structure is essential in the decision making process, as one of its important determinants."
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Strategic Planning, 2008.
A research paper on the importance of strategic planning for training companies.
15,382 words (approx. 61.5 pages), 26 sources, APA, $ 249.95
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Abstract
This research paper provides an answer to the question of whether strategic planning is even needed by training companies. The paper does this by looking at management personnel in these companies in regard to best practices in the area of strategic planning. The paper explains that this will help to determine whether or not these training companies are well prepared for the future. To accomplish the objectives of this research, questions were developed from the literature review and these questions were asked of personnel in training companies within the geographic area to get their views on strategic planning
Table of Contents:
Chapter 1 - Introduction
1.1 Values of the Organisation
1.2 Successful Organisational Planning - An Analysis is Required
1.3 Aims and Objectives Statement of the research question Chapter 2 - Background of the research
2.1 Planning to Plan
2.2 Identifying Mandates and Standards
2.3 Strategic Decision Making
3 Chapter 3 - Literature Review
3.1 The Beginning of Strategic Planning
3.2 A Mission and a Vision
3.3 Creating a Philosophy
3.4 Threats to the Community
3.4.1 Internal Threats
3.4.2 External Threats
3.5 Identifying Strategic Concerns
3.6 Creating the Ideal Future
4 Chapter 4 -Methodology
4.1 Research strategy for primary research
4.2 Limits and Restrictions to the Study
4.3 Discussion - Importance of the Proposed Methodology
References
Theoretical
Empirical 5Appendix 1: The Interview
Appendix 2: The List of Participating Companies:
Appendix 3: The Selection Criteria for the Companies in the Sample
From the Paper
"There are many different areas involved when it comes to strategic planning, and many of them can be accidentally overlooked by companies in the desire to create a plan and complete it. In theory, a plan that is well thought out and defined is complete when it is approved and printed, but in reality it is always changing. There are areas of concern that are sometimes not addressed in the original plan, and there are also times when something that was thought to work well does not actually work as well in real life as it does on paper. During times such as these, the strategic plan must then be amended, added to, or changed in order for it to do the job it was designed for and hold to the values and goals that the organisation has created .This is especially true of training companies, since it is such a vital business and there is much more at stake than profit and loss of cash."
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