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Distribution, 2008.
A discussion on whether the LeapFrog company should sell its products through Wal-Mart's distribution network, exploring both the pros and cons of such a strategy.
1,854 words (approx. 7.4 pages), 6 sources, APA, $ 59.95
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Abstract
The paper discusses whether the company LeapFrog should choose to sell or not to sell through Wal-Mart. The paper refers to the advantages of Wal-Mart's massive distribution network on the one hand and the disadvantages of the rapid over-distribution of a manufacturers' products on the other. The paper states that, while selling to Wal-Mart does generate exponential growth in unit sales, over-distribution of products and the price erosion that Wal-Mart tends to force on suppliers over time are two critical reasons not to sell to Wal-Mart. The paper discusses the marketing strategic plans utilized by Wal-Mart and concludes that LeapFrog needs to build out its own multi-channel selling strategy versus selling through Wal-Mart.
Outline:
Executive Summary
Wal-Mart is Forcing Premature Consolidation of the Toy Industry
Wal-Mart's Distribution Efficiency Yardsticks: Setting Loss Leaders In Motion
Evaluating Distribution Strategies in the Context of Pricing
Conclusion
From the Paper
"Wal-Mart's purchasing economies of scale and focus on supply chain efficiencies, which are briefly described in this paper, all contribute to their ability to price toys below to wholesale price to other retailers. The flattening of pricing elasticities of new toy products greatly impacts the profitability of toy manufacturers themselves. Taking a loss-leader pricing approach to selling toys also forces other retailers either out of business altogether, or into significantly minimized operations."
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Airplane Industry Ethics, 2008.
This paper focuses on the National Transportation Safety Board (NTSB)'s conflicts of interest in investigating airplane crashes.
2,371 words (approx. 9.5 pages), 6 sources, APA, $ 72.95
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Abstract
The paper reveals that many families of the victims of airplane crashes believe the National Transportation Safety Board (NTSB) to be incapable of adequately monitoring the airline industries. The paper explains that these families charge that the NTSB is biased since it has too close a relationship with the airlines, which causes an inevitable conflict of interest. The paper points out the reliance on the airlines' integrity to hand over evidence from plane crashes and uses the crash of United Airlines Flight 585 in 1991 as a case in point. The paper discusses the need for a fair investigation and proposes using independent experts during crash investigations to achieve these unbiased findings.
From the Paper
"A plane crash, "whether a large commercial airliner or a tiny home-built ultra light sets into motion a flurry of events" and always inevitably cumulates with a National Transportation Safety Board investigation (Hise 1991:1). "The men and women of the NTSB have a rare breed of government job," in that they are nonpartisan, non-official law enforcement authorities given the investigational power to find the cause, "often beginning with little more than a handful of crushed aluminum, of almost every aviation crash they investigate" and issue a report on airplane crashes (Hise 1999:1). These men and women are supposed to be noble fact-finders, neither interested in the airline industry's financial future, the bottom line of corporate America, or even the feelings of the families and the victims of the crash."
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The Effects of Advertising, 2008.
A research proposal to explore the correlation between advertising and consumer purchase motive.
961 words (approx. 3.8 pages), 13 sources, APA, $ 34.95
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Abstract
The paper proposes a market research study to discover how advertising affects or impacts, if at all, consumer purchase motive. The paper predicts that the consumer study groups' individual purchasing motive will correlate with the advertisements tho which they are subjected. The paper notes the general premise that advertisers continue to spend millions of dollars a year on advertisements and concludes with the belief that this study will demonstrate how advertising greatly affects consumer purchase motive.
Outline:
Introduction
Abstract of Study
Hypothesis
Conclusion
From the Paper
"The amount of money spent on advertising consumer products is rising every year. (Graydon, 2003 p. 156). At its most fundamental definition, advertising is paid and is sometimes free communication through a medium in which the sponsor is identified and the message is controlled. The methods used for advertisements are diverse, including publicity, public relations, product placements, sponsorships, underwriting and sales promotion. Further, every medium imaginable is used to send the advertiser's message to the consumer, including television, radio, movies, magazines, newspapers, Internet and billboards. (Young, 2005 p. 76)."
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The Ford Motor Company, 2008.
An analysis of the Ford Motor Company and the automobile market in general.
745 words (approx. 3.0 pages), 2 sources, APA, $ 26.95
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Abstract
The paper examines the market structure of the automobile market and the impact on Ford of new companies entering the market. The paper examines Ford's expensive vehicles, the company's productivity, the cost structure of the automobile market and the price elasticity of demand. The paper also looks at Ford's competitors, analyzes the supply and demand and explores the impact of government regulations on the demand for cars.
Outline:
Market Structure
Impact of New Companies Entering the Market
Prices
Productivity
Cost Structure
Price Elasticity of Demand
Competitors
Supply and Demand Analysis
Impact of Government Regulations
From the Paper
"The automobile industry still exists in a state of monopolistic competition. Only a few firms dominate the industry, because of the high barriers of entry to producing automobiles. This is particularly true of the car market for the average consumer, as opposed to the luxury car market, which is more fickle in regards to style. Once upon a time, Ford and GM held the bulk of the American market share because of their inexpensive, high-quality cars. Then, these American behemoths were toppled by Japanese manufacturers like Toyota in the 1980s. "
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Bank of America Financial Analysis, 2008.
A review of Bank of America's current activities and future expectations.
1,994 words (approx. 8.0 pages), 1 source, MLA, $ 63.95
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Abstract
This paper provides a financial analysis of Bank of America. It reviews the company's performance over the last seven years and provides an overview of balance sheets and income statements. In addition, the paper discusses Bank of America's financial ratio analysis. It then examines their current activities and provides a review of future expectations. The paper contains several financial tables.
Table of Contents:
Summary
Current Activities
Bank of America Challenges and Expectations
Ratio and Variance Analysis
Summary
From the Paper
"For Bank of America, the challenges are first to keep the strong growth Retail banking and Card Services moving forward, including working to ensure the integration of the Fleet acquisition is completed and contributes to growth in market share in key global locations including the U.K. The effects of the company's growth-by-acquisitions strategy can be seen throughout the financial analyses provided here, including the impact on revenues and debt. The Global Wealth and Investment Management Business Group, by far the most under-performing of all Bank of America groups, is most likely going to see selective and highly targeted acquisitions in nations that bank of America sees potential to grow this Business Groups' performance. Global Corporate and Investment Banking will seek to compete for effectively with its Business Lending Segment, and look to bolster Capital Markets and Advisory Services, which is considered 2nd tier by many investment analysts. Clearly Bank of America will be challenged to grow their earnings beyond Retail Banking and Card Services in the near-term."
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Toyota Motor Corporation, 2008.
A look at the the marketing strategies of Toyota Motor Corporation.
1,839 words (approx. 7.4 pages), 6 sources, APA, $ 58.95
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Abstract
Toyota has recently struggled with the market for its motor vehicles in China and the time has come to evaluate and redesign the marketing strategies that it will use there. This paper presents an examination of the marketing strategies of Toyota Motor Corporation. The writer explores the marketing strategies used in the U.S. and Japan and discusses why the market in China may be more receptive to the strategies used in the United States.
From the Paper
"When Toyota went into Japan it made the decision to tie in the currently popular hip hop market to the vehicle market. It did so by blending several products into the marketing of the Toyota vehicle. One example was the use of a brewery product in a marketing plan for Toyoto. The idea was that the young adults in need of a vehicle would respond favorably to a blended marketing plan that utilized both products(Treece, 2002). Toyota has stated that the strategy has helped it reach its target audience and that the concept was a success however when it tried to use similar strategies in China it was not successful. "
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Computer Technology and Operations Management, 2008.
Presents examples of enhancements to operations across all business industries due to computer technology.
2,310 words (approx. 9.2 pages), 11 sources, APA, $ 71.95
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Abstract
This paper explains that the main goal in the development and implementation of computerized technologies for operations management is to achieve improvements in efficiency and effectiveness. The paper then points out that the capabilities of computer technology within the business world have grown exponentially over the past several years while decreasing in cost and space requirements. The paper relates examples of the use by various companies of computer technology for modeling, computerized maintenance management systems (CMMS), remote monitoring, training, tracking regulatory compliance, learning management ,storage virtualization, inventory management and product traceability.
From the Paper
"Services offered that assist business in the maintenance and execution of their computer technology systems include hardware installation, network design, provision and integration, and training and consulting All of these services are offered with the aim of ensuring that the computer technologies implemented by the business are utilized correctly and functioning effectively. Furthermore, businesses can tailor the level of service they receive to their needs."
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Diversity within Oranizations, 2008.
Examines the literature regarding the effect diversity has on organizational behaviors.
4,200 words (approx. 16.8 pages), 13 sources, MLA, $ 112.95
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Abstract
This paper describes studies that enable the understanding of the elements of cultural diversity, the factors that lead to a successful organization, the dilemmas confronted by organizations desiring to acquire and maintain organizational diversity and how diversity influences the operations of organizations. The paper also discusses some studies and theories such as 'social identification and categorization theory' and 'similarity/attraction theory', which show a negative link between diversity and organizational behaviors. The paper states that even though there have been studies and theories showing a negative relationship between diversity and organizational performance, there have been several studies and theories which show a positive link. These studies and theories are discussed at length in the paper, which attempts to show that diversity influences organizational behavior and is essential for positive organizational performances. Finally, the paper discusses the elements required to bring about positive organizational performances as a result of the efforts of diversity.
Table of Contents:
Abstract
Introduction
Discussion
Conclusion
From the Paper
"When HR practices agree with the generation of a workforce that has the talents required to transform diversity into a benefit, diversity is considered to give rise to positive performance results. In other organizations, but HR practices might unintentionally lead to teams which are different, however not dexterous with regard to diversity management. Such organizations are considered to have negative experience, like disruptive conflict as well as enhanced turnover that could inhibit the performance outcome."
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911 Dispatch Staffing, 2008.
A review on staffing issues unique to the 911 dispatch career.
1,775 words (approx. 7.1 pages), 3 sources, APA, $ 57.95
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Abstract
The paper presents an examination of staffing concerns and practices in the field of emergency management. The paper explores the staffing models and uses, frequently used in the staffing of 911 dispatchers throughout the nation. The paper addresses the concept of workforce 2010 and how it can be applied to this topic.
Outline:
Introduction
Case Study
The Solution
Conclusion
From the Paper
"When examining the needs and Workforce 2010 issues in the field of public safety, it is important to remember the unique issues that are brought to this field. It has long been known that 911/public safety dispatchers are under a high amount of stress during their daily duties. They are responsible for dispatching ambulances, police and fire personnel to the correct address, at the right time and a failure in their communication efforts on any part of the call could potentially lead to loss of property or life. In Barry Furey's article regarding the center staffing issues of 911 Furey explores the staffing issues that have been plaguing the field in recent years. He states: Adequate staffing has long been a fire service concern."
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Public Relations, 2008.
This paper presents and explains three definitions of public relations.
867 words (approx. 3.5 pages), 3 sources, APA, $ 30.95
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Abstract
The paper looks at a public relations (PR) definition that says that public relations determine the message and then selects the suitable means to present that message to its chosen audience or end-consumer. The paper explains that this definition lays the groundwork for the company. The paper then provides a second definition that says that PR measures the success or failure or the PR campaign and sets new directions according to its progress. The paper explains that this is an assessment of the first definition. The paper's third definition says that PR does the above and also analyzes trends, locates trouble spots, fixes them and keep them fixed. The writer relates that his definition of public relations consists of all the above.
From the Paper
"Public relations refer to a set of planned activities, which help an entity establish identity, acquire business credibility and authority (Fey 2003). It makes the audience remember the entity through repetitiveness or a strong approach in delivering a message or information. It may seem cheap, at times, but unlike advertising, public relations are not free. Unlike advertising, public relations or PR cannot be bought. It must be established with effort, timeliness and the correct approach. It may not be well understood, but PR remains the most effective marketing tool of a small business (Fey)."
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Motion Picture Industry, 2008.
A research paper investigating the various factors and variables influencing the revenue earned by films.
4,729 words (approx. 18.9 pages), 5 sources, APA, $ 121.95
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Abstract
This research examines the relationship between opening weekend box office revenue and total box office revenue for 10 feature films. Each film under examination is analyzed with regard to factors that may have influenced opening revenue and total revenue, as well as the dynamic between the two. It is hypothesized that variables such as star power, budget, and rating may have played roles in the box office revenue earned by the films.
Outline:
Introduction
Past Research
Purpose
Method
Analysis
The Relationship Between the Number of Opening Screens and Box Office Revenue
Conclusion
From the Paper
"In regards to some average statistics, feature films have first run releases of approximately 8 weeks. During this 8-week period, usually between 1000 and 2700 screens are garnered, and the films earn approximately $10 to $40 million in box office revenue. There are approximately 16 new major studio release films introduced each month into the theatrical marketplace, on an average of about 1650 screens. On average, most major feature films are able to demonstrate box office revenues of at least $30 million, particularly once all media and territories have been covered. Furthermore, many feature films are able to generate at least $30 million within 14 weeks of release into theaters."
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Employee Motivation, 2008.
An overview of different motivating factors for employees.
6,397 words (approx. 25.6 pages), 30 sources, APA, $ 148.95
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Abstract
This paper discusses how there are many trends when it comes to employee motivation and compensation, because big business has determined that money is not the only thing that employees want. It proposes a study to examine the hypothesis that employers can motivate their employees in many different ways through the study of personalities, career anchors and what specifically motivates individuals.
Outline:
Introduction and Hypothesis
Literature Review
Methodology
From the Paper
"Originally, it was just the corporate world that was looking at employees in ways other than just how much money they were getting paid across the board, but the trend is also spreading over to the sales industry and other industries as well (Bedeian, 1993). It is important to look at these compensation trends and how they are being used for the outside sales force today, as well as to recommend a strategy that is designed to ensure that the reward system for employees stays in alignment with the mission of the sales industry as it evolves through time (Chesney, 1992). That mission has generally been to produce high-quality goods and services, have professional sales people, and provide excellent customer service, and these things cannot take place as easily if the employees are not motivated properly and compensated accordingly (Buford, 1990). "
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