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General Electric and Amersham, 2008.
A discussion of General Electric's acquisition of Amersham.
1,130 words (approx. 4.5 pages), 5 sources, APA, $ 39.95
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Abstract
This paper takes a look at the acquisition of Amersham by General Electric Corporation. It points out that Amersham is a major competitor in the healthcare industry and the acquisition was completed in 2004. The review is taken from the perspective of Amersham, the target enterprise. The paper also discusses an article that reviews Sarbanes-Oxley legislation and its effect on technology enterprise business culture.
Outline:
Target Overview
Amersham's Perspective
Acquisition Outcome
Conference Activity
Sarbanes-Oxley & Its Implications
Effect on E-Commerce
Sarbanes-Oxley Measures
From the Paper
"In the year prior to the completion of the acquisition of Amersham by GE, the company began to reassert itself within its market segments. To do this Amersham increased its research and development (R&D) expenditures by 18% and prepared to launch numerous new products in the two years following the acquisition (Amersham, 2004). This investment in future technologies and products is further evidence that Amersham not only viewed the combination of Amersham with GE as an overall positive but intended to capitalize on GE's wider market reach and accessibility to a greater variety of sub-markets. These moves indicate the company's executives were forward planning their corporate and business level strategies based on integration into GE Healthcare which is where Amersham would be situated. Additionally, because of efficiencies gained by being integrated into its new parent corporation, Amersham expected to be able to reduce its operating costs by as much as $100m without incurring substantial personnel layoffs and reductions (GE, 2004). These outcomes all affirm the astuteness of this acquisition and that Amersham itself recognized the strategic importance of combining with GE rather than competing directly against it which would have been unsustainable in the long-term."
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Secondary Marketing Research on Coffee, 2008.
An analysis of coffee consumption patterns and future outlook for the coffee industry in Canada and the United States.
1,491 words (approx. 6.0 pages), 6 sources, MLA, $ 49.95
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Abstract
This paper discusses the issues that a new coffee producer must look at within the changing market dynamics in order to to penetrate the diverse consumption patterns of coffee. The paper focuses on coffee consumption in the United States and Canada. It also analyzes the future outlook for the industry within both Canada and the United States.
Table of Contents:
Introduction
Future Outlook
Consumption Patterns
Statistics about Coffee Consumption in Canada
The Market Analysis
Potential Market(s) in the US
Conclusion
From the Paper
"Coffee sales proved the most lucrative for the global hot drinks market in 2005, generating total revenues of $21.2 billion, equivalent to 40.3% of the market's overall value. The market's performance is forecasted to accelerate, with an anticipated CAGR (Compound Annual Growth Rate) of 2.4% for the five-year period 2005-2010 driving the market to an expected value of $59.2 billion by the end of 2010. (Hot Drinks Industry Guide Gives Coffee a Good Future Outlook)"
"Research from the National Coffee Association of the USA says that Coffee drinkers are becoming educated about different varieties of coffee and are increasingly demanding quality in their choices. Even though the coffee market has wrestled with increasing fuel prices as well as green coffee prices, it has been able to pass these costs on to the consumer. Prepared coffee sales continue to outpace packaged coffee sales, becoming more widely available than ever before and many manufacturers of packaged coffee have struggled to grow their market share."
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Pfizer Marketing Strategy, 2008.
A research proposal to discuss the marketing strategy of Pfizer, a major pharmaceutical industry competitor.
2,660 words (approx. 10.6 pages), 10 sources, APA, $ 79.95
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Abstract
The research examines the competitive environment of the pharmaceutical industry within the context of Porter's five forces model, utilizing Merck as an illustrative competitor. The paper discusses the problem statement that questions whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The paper reveals the methodology to be used and concludes with the inclusion of the academic base for the final research project. The paper explains in an appendix why Pfizer is an excellent target enterprise for this research proposal.
Outline:
Executive Summary
Chapter 1: Background & Overview
Chapter 2: Research Objectives
Chapter 3: Methodology
Chapter 4: Presentation of Findings
Chapter 5: Conclusions & Recommendations
Proposed Time Schedule
From the Paper
"The pharmaceutical industry, as a sub-set of the medical and healthcare industry is highly competitive in nature. Additionally, it is a capital intensive industry relying heavily on research and development (R&D) without which its major competitors would not, and could not, bring new products to market. Yet, the marketing and distribution of these products is just as critical, if not more critical, than their development because programs must be developed to first create demand in the consumer market and then have the distribution network to deliver the products or products (Honeycutt, Ford & Simintiras, 2003, p.39)."
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Social Class and Cultural Products, 2008.
An analysis of the significance of social class and race to advertising and marketing of consumer products.
2,174 words (approx. 8.7 pages), 6 sources, MLA, $ 67.95
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Abstract
This paper argues that cultural products we produce and consume today have connections to a particular social class. The paper discusses the concept of class in relation to culture and concludes that race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (Western) advertisers to market a line of products through the individual endorsing those products.
From the Paper
"Finally, race is significant whenever one discusses advertising in global societies because race is still another tool to be used by (western) advertisers to market a line of products through the individual endorsing those products. Suffice it to say, Tiger Woods - by virtue of the fact that he is not "white" but an aggregation of different ethnicities and races - is a man whose racial identity does not so much make him unique but, lamentably, makes him just another item that can be utilized to appeal to consumers throughout the world in a global economy. In a real sense, race in this instance is meaningful because Tiger Woods is used (has arguably always been used) as a pawn in the homogenizing march of western-based globalization and consumerism over the entire world (Yu, 203-207). In the final analysis, the cultural products we consume each day are often rife with socio-economic and racial associations - and race can be used to turn a "white" cultural product (Nike shoes, for example) into something that others from different ethnic and racial backgrounds will endorse."
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Database Management Systems and Security, 2008.
This paper discusses databases as they relate to corporate use and security strategies.
2,540 words (approx. 10.2 pages), 7 sources, APA, $ 76.95
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Abstract
This paper states that current technology now removes the risk of the data and information within a database from being used for illegal or fraudulent activities. The author points out that these new advances are related to new database management software, which can customize user accounts and access to the data as well as encrypt all of the data in a given database. The paper explains that data mining is one of the primary activities that is used to illustrate how important data security and management has become across most industries. The author suggest that failure related to security and encryption features is usually associated more with the planning, selection and deployment of the data management solution rather than intrinsic faults within the solution itself.
Table of Contents:
Executive Summary
Research Hypothesis
Introduction
Explanation of the Technology
Historical Background
Technology
How it functions
Suppliers
Consumers
Application of the Technology
Organizational use
Applications
Strengths and Costs
Weaknesses
Success
Failure
Future Trends
The future
Forces of change
Conclusions
Key Findings
From the Paper
"Previously, most healthcare organizations were content to rely on internal IT platforms to automate some aspects of their internal functions without engaging the full spectrum of IT solutions such as data mining and data warehousing in a non-secure environment. Most often, these pre-existing IT solutions for healthcare management are independent software applications or separate modules of a healthcare enterprise resource planning (ERP) system that rely on existing databases of some type. While the application and use of these independent applications and ERP modules can certainly introduce cost-savings into the equation, they require an upfront investment in either IT applications, IT infrastructure or both, as well as on-going management of these new systems."
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Systems Thinking and Change Management, 2008.
This paper is a case study that analyzes the systems thinking and change management in managerial functions at Riordan Manufacturing, a multi-national plastics producing company.
1,885 words (approx. 7.5 pages), 8 sources, APA, $ 60.95
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Abstract
This paper discusses that Riordan Manufacturing is planning a move to shift some of its manufacturing to the Canadian market so that it can gain greater cost efficiencies and yet still maintain its relative proximity to its corporate headquarters. The author points out that systems theory management is an appropriate management approach because of the inter-related set of activities, which Riordan must manage within the context of business operations as it integrates the new foreign managerial structures. The paper relates that Riordan has several stakeholder perspectives that it must take into account differently: existing employees, Canadian employees, executive management and the board of directors. The author underscores that utilizing the corporate virtual private network (VPN), which is tunneled through the broader Internet, allows Riordan corporate headquarters to communicate in a real-time,seamless fashion with all its foreign subsidiaries. The paper includes several quotations.
Table of Contents:
Abstract
Overview
Systems Management
Stakeholder Views
Technology and Change
Ethics and Responsibility
From the Paper
"Managers, in respect to their various roles and activities related to the four managerial functions of planning, leading, controlling and coordinating, must be able to place their duties and responsibilities within each specific category. In this sense, where scientific managers call management a science, operations oriented managers call management and leadership an art where the four functions of planning, coordinating, leading and controlling are all equally balanced: "The art of leadership, however, is more difficult to learn and comes about from keen perception, excellent listening skills and plain old experience.""
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temporarily unavailable
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Wal-Mart's Human Resources, 2008.
An argument that the workers at Wal-Mart are exploited by an inhumane business model.
1,794 words (approx. 7.2 pages), 6 sources, MLA, $ 57.95
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Abstract
The paper provides a comprehensive SWOT analysis of the human resource management (HRM) within the Wal-Mart company to provide evidence that HRM within Wal-Mart is inefficient and exploitative. The paper argues that it is this exploitation, as opposed to sound business management, that has led to the company's high profit margins.
Outline:
Introduction
SWOT Analysis
Wal-Mart's Organizational Structure
The Nature of Human Resource Management at Wal-Mart
From the Paper
"Wal-Mart is the biggest retailer in the world. Net sales in the fiscal year 2006 were valued at over $312 billion dollars. Net income is over $11 billion, which is five (5) times larger than the Gross Domestic Product (GDP) than 80% of the world's countries, including Israel, Ireland, and Sweden. Wal-Mart is the richest company in the world and by 2007 will likely control 35% of all food and drug sales in the United States (Dicker 34). However, we have to wonder at what cost all of this is possible, I argue that the cost is the workers at Wal-Mart who are exploited by a business model that is inhumane and not economically just."
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Southwest Airlines, 2008.
This paper looks at the weaknesses of the airline company 'Southwest Airlines'.
1,117 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
In this article the writer notes that Southwest Airlines is the premiere low cost airline. The writer points out that Southwest operates only in the US market and this restraint that kept it from making unregulated expansion a primary forward strategy is also the strategy that kept it from facing the severe financial difficulties all of the major airlines suffered following 9/11. The writer maintains that in spite of its low cost operating strategy and business model, Southwest has been also negatively impacted by cyclical forces in the airline industry. The writer notes that although Southwest's more recent problems include satisfying employee contract demands and in integrating new executive leadership while trying to manage growth from 500 employees to 35,000, it becomes clear the corporate culture was one more of a cult of personality than any documented and canonized set of operational policies. The writer concludes that operationally, a corporate culture based on the personality of a single charismatic leader, while laudable in many respects, is also difficult if not impossible to reproduce and often leads to human resource concerns as far as impropriety, discrimination and harassment issues.
Outline:
Industry Environment
Financing Sources
Sarbanes Oxley Compliance
Competitive Advantages as Weaknesses
Partnering Exposure
Conclusion
From the Paper
"Most major corporations, Southwest included, have at their disposal various financing strategies to fund ongoing operations and extraordinary expenses. In Southwest's case, its various financing strategies are mentioned periodically throughout its Form 10-K most notably in the Management Discussion & Analysis section. These financing options include: cash on hand, short term investments that total more than $2b, a $600m bank revolving line of credit, public debt securities, and various derivative strategies. This degree of leverage, in spite of the cash on hand is still significant and, if Southwest suffers any significant strategic missteps, this leverage can quickly become a negative."
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Southwest Airlines, 2008.
This paper evaluates the strengths of Southwest Airlines.
943 words (approx. 3.8 pages), 5 sources, MLA, $ 33.95
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Abstract
The paper discusses Southwest Airline's corporate culture that was more of a cult of personality than any documented set of operational policies. The paper looks at the company's tangible and intangible resources, their business level strategy, their strategy of controlling growth and how they recruit with retention in mind. The paper concludes that if Southwest's corporate culture is responsibly shifted to a culture based on a strong understanding of the mission statement, the company can further its growth projections and meet all of the demands of its workforce.
Outline:
Cultural Overview
Strengths
Conclusion
From the Paper
"Southwest Airline's corporate culture has traditionally been somewhat freewheeling and capricious and this has long been a strong component of its ability to adjust to the airline industry's rapid market shifts. Much of this culture can be traced to one of the airline's founders and its longtime CEO, until 2001, Mr. Kelleher. When a company CEO is described as, "Mr. Kelleher...drank Wild Turkey at company parties, smoked everywhere -- even behind the podium at shareholder meetings -- and loved to joke with employees and dole out hugs and kisses as greetings..."(Trottman par.8), one becomes aware that a unique and original corporate culture is at play. Yet, in view of Southwest's more recent problems satisfying employee contract demands and in integrating new executive leadership while trying to manage growth from 500 employees to 35,000, it becomes clear this corporate culture was one more of a cult of personality than any documented and canonized set of operational policies."
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The Institutionalization of Inequality, 2008.
This paper looks at migratory labor and citizenship in industrialized democracies.
2,352 words (approx. 9.4 pages), 11 sources, MLA, $ 72.95
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Abstract
This essay argues the thesis that citizenship in western industrialized democracies such as Canada is based upon the institutionalization of inequality whereby migrant labour is sought to meet the labor reproduction needs of industry and business and citizenship rights are restricted to limit any demands these groups may make on state revenues and businesses. From this perspective, the writer maintains that inequality in terms of migration - whether on the grounds of race, gender or ethnicity - must be understood in how it serves the larger corporate interests of Canadian business and society.
Outline:
Introduction
Immigration as an Engine of the Economy
Structural Inequalities of Race, Ethnicity and Gender
Conclusion
From the Paper
"Thus, the labour force of Canada was not biologically reproducing itself on a generational basis by the later decades of the twentieth century. In order to meet this shortfall, the Government of Canada resorted to immigration to supply a labour force to meet the demands of the Canadian economy. These demands are complex, for the Labour Force Reproduction model indicates that the economy needs a labour supply not only in terms of production but also to consume the goods produced. As a result, in the years in which the Canadian fertility rates were declining, after 1956 the Canadian immigration levels were increasing. From 1954 to 1992 Canada accepted 5.7 million immigrants. These immigrants fulfilled a wide number of economic roles in Canadian society, from contributing as business class immigrants and supplying entrepreneurial investment funds, to those who work in the commercial and corporate sectors. In addition, we must not forget the significant numbers of immigrants who worked as unpaid labour - often women - and so subsidized the paid labour force in Canada."
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Japanese versus European Cars, 2008.
This paper discusses which car alternative is better between the Japanese and European option.
3,031 words (approx. 12.1 pages), 16 sources, MLA, $ 89.95
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Abstract
In this article the writer discusses that when considering whether to purchase a Japanese or European car, a number of factors must be taken into account. The writer notes that such factors includes the reliability of the car, its safety, performance and the price. The writer examines these issues with regard to the European and Japanese car markets, selecting an ultimate winner and loser for each category. Ultimately, the writer concludes that though both industries vary internally and possess strengths and weaknesses, the Japanese auto market wins out, owning to the strong reliability of Japanese cars.
Outline:
Introduction
Reliability and Safety
Performance
Cost
Conclusion
From the Paper
"The inability of European cars to meet reliability standards has hurt the European automakers, as this shortcoming is frequently brought to the attention of the public. The public deserve to know the car they are buying is unreliable, if this is the case, as it is one of the major deciding factors in car purchasing. A further problem is the European car manufacturers are not matching Japanese carmakers in terms of producing cars with a limited susceptibility towards obsolescence. The Consumer Reports survey found that Mercedes-Benz, Volkswagen, BMW and Jaguar models all appear amongst the least reliable car models. Interestingly, however, consumers often ignore this fact and buy a car they believe is reliable when all evidence speaks to the contrary. Many motorists believe that cars such as Mercedes and BMWs are likely to be very mechanically competent. The reasons behind this trend are difficult to discern - it may be that the prestige and traditional nature of these vehicles convey the image of reliability to modern consumers. However the case is that such vehicles frequently fall well below mechanical par."
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