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Starbucks, 2008.
An analysis of the manner in which the "Starbucks" company and its employees connect with their customers and their respective communities.
1,511 words (approx. 6.0 pages), 3 sources, APA, $ 49.95
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Abstract
The paper discusses the Starbucks company as an example of how to use marketing strategies not only to gain customer loyalty, but also to connect with the local community. The paper highlights the Starbucks' unique set of marketing strategies which has gained success in the coffee industry. Starbucks has achieved the most important elements of advertising in connecting with customers on a very personal level. The paper highlights how with research and targeted marketing methods, the company provides its customers with a quality product that ensures returning customers. The paper confirms that Starbucks is one of the unique companies in terms of unconventional and targeted marketing.
From the Paper
"Another important factor in the company's strategy is its resistance to complacency, conservatism and conceit. The company is never satisfied with the existing status quo, and shows it by continually inventing new brands. They take chances and show innovation. This makes the company and its products exciting for customers. This helps Starbucks to retain an image of the young, exciting company that attempts to break the convention with its strategy and its products. The company does this with a policy of continuous innovation and honesty. Another policy is never to compromise the customer's experience for the sake of profit, as seen above. Not only employees, but also customers are seen as the primary stakeholders in the company and as such are treated well. In this, the company focuses on the little touches that make the customer experience something exceptional. The policy is that small things add up to connect the customer with the company, and this ensures returning customers."
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Starbucks, 2008.
Analyzes the importance of new product development in Starbucks' overall marketing strategy.
1,265 words (approx. 5.1 pages), 3 sources, MLA, $ 42.95
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Abstract
This paper explains the importance of the fear factor in Starbucks' new product development strategy. Not only does Starbucks have a fear of its competitors but also a fear that the company will no longer be regarded as an innovative, market leader with a proactive approach but rather as a company trailing along in a reactive manner. The author points out that sources for new product ideas, which are particularly important to Starbucks, are customer feedback and the internal staff. The paper stresses that the distribution and the way services are promoted are important part of Starbucks' new product development strategy.
From the Paper
"Third of all, a new product development marketing strategy is essential for Starbucks because it is the type of strategy that brings added value to the company. It is one thing to create value based on existing perspectives (obviously limited) and quite another to go to greater length and innovate, produce and promote new product and services and launch them on the market. The probability that the latter strategy will be successful is much higher."
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Monetary Policy of the European Central Bank, 2008.
A thorough look at how the European Central Bank's monetary policy is defined.
10,806 words (approx. 43.2 pages), 28 sources, APA, $ 214.95
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Abstract
This paper discusses the monetary policy of the European Central Bank (ECB) and describes how it is optimally transparent and clearly communicated to the public so as to avoid any misunderstandings and avoid any shock effect to the economy due to shifting changes in the interest rates. The paper goes on to explain the primary objective of the ECB monetary policy, its operation framework and its guiding principles. The author has also included several figures to illustrate the points.
Outline:
List of Figures
Abstract
Executive Summary
Introduction
Literature Review
Price Stability
Role of Monetary Policy
ECB Basic Tasks
Current Best Practice: Predictability
Interest Rates
Optimal Monetary Policy Rule
ECB Credibility
Legislative Powers of the ECB
Interest Rate 'Smoothing' Practice of ECB
Communication of Monetary Policy Critically Important
OECD's Recommendations for the ECB (January, 2007)
Bibliography
From the Paper
"According to the European Central Bank the objective of monetary policy is "to maintain price stability" which is set out in the Treaty establishing the European Community. Stated is: "Without prejudice to the objective of price stability" the Eurosystem will also "support the general economic policies in the Community with a view to contributing to the achievement of the objectives of the Community." (ECB, 2007) This is to include a "high level of employment" as well as "sustainable and non-inflationary growth". (ECB, 2007) The provisions of the Treaty illustrate the consensus that: (1) the benefits of price stability are of a substantial nature; and (2) the natural role of the monetary policy in the economy is to maintain price stability. (ECB, 2007; paraphrased)"
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The Effects of Rising Gas Prices, 2008.
This paper examines the real effects of gasoline price fluctuations on the economy.
3,674 words (approx. 14.7 pages), 6 sources, APA, $ 101.95
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Abstract
The paper explores whether the most recent oil price rise is just a temporary spike that will eventually correct itself, or whether it indicates a long-term trend. The paper looks at three factors that can help to predict future trends: options and futures trading, supply and demand and oil speculation and the result of inflationary forces. The paper relates that improvements in technology will lead to more efficient use of our oil reserves which will also be a key determining factor in future oil prices.
Outline:
The Financial Markets and Oil
Supply and Demand
Inflationary Adjustments in Oil Prices
Determining the Best Method for Predicting Oil Prices
Conclusion
From the Paper
"Anyone who has filled up their gas tank lately knows that prices have been on the rise for some time. Fluctuations in gasoline at the pump are a reflection of fluctuations in the price of the raw material from which it is made, crude oil (Federal Reserve, 2004). When oil prices peak the public, sparked by the nightly news, tend to overreact. They fantasize about what the world will be like when everyone stays home because they cannot afford gasoline to go places. The picture that some paint is that of economic ruin and despair. However, in reality, the effect of gasoline is not as dramatic as many would believe. The following will examine the real effects of gasoline price fluctuations on the economy."
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Argot International Technology Solutions, 2008.
This paper discusses the enterprise application integration (EAI) technology as suitable for Argot International.
1,785 words (approx. 7.1 pages), 10 sources, APA, $ 57.95
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Abstract
The paper outlines how Argot International can achieve the monumental task of better managing their resources on a limited budget. The paper relates that the increasing competition from Germany and Japan means that Argot must step up to current standards in order to remain competitive. The paper focuses on how enterprise application integration (EAI) would not only reduce costs by increasing efficiency, but would also increase the brand image of the company. The paper outlines the EAI methodology, discusses the need for dashboards and a web portal and provides recommendations for business integration software. The paper examines the importance of building integration software and the ethical considerations involved in the introduction of new technology. Finally, the paper discusses the benefits and limitations of e-commerce.
Outline:
Recommendations
General Philosophy
Dashboards
Portals
Software Recommendations
Building Relationships with Customers
Ethical Issues
Benefits and Limitations of E-commerce
From the Paper
"Argot International is a 2,000 employee company based in Peoria, Illinois. The company is in the business of manufacturing specialtiy machines for the agricultural and food processing industry. They currently purchase components and materials from an international base of 150 vendors. It purchases specialty tools and complete units from Japan. Argot markets its products primarily through a conglomerate of 70 wholesalers, with some direct sales to clients. Direct sales are accomplished by mailing to a targeted list of 2,000 potential customers. "
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Management and Human Resources, 2008.
An analysis of the Goldberg, Silverman, Weinstein, Kantor and Company Chartered Accountants' management and human resource (HR) issues.
1,171 words (approx. 4.7 pages), 2 sources, APA, $ 40.95
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Abstract
The paper examines the Goldberg, Silverman, Weinstein, Kantor and Company Chartered Accountants and their weaknesses in the areas of management and human resources (HR). The paper discusses the need to transform their group into a team with a leader who is not only well-liked but also achieves management goals. The paper relates that the working conditions for general employees is not good enough and addresses several HR and management issues. The paper looks at the need for performance-based policies, an improvement in conflict management, a focus on diversity and the implementation of training and development programs and succession planning.
Outline:
Analysis: Team or Group
Satisfaction & Dissatisfaction
HR Issues: Performance-based Policies
Conflict Management
Diversity
Training & Succession Planning
From the Paper
"A Cross-Functional Team is formed when people with varied levels of skills, experience, backgrounds or departments are brought together for to accomplish a task as in the case of Stan's team. An important consideration here is the understanding of the difference between the team and the group. All teams are groups but not all groups are teams. A group is the mere assembly of people brought together while team members come together for a common cause and mission. The key difference between a team and a group is performance and not play or camaraderie. It is good that Stan plays around with his team and they all get along well with each other but the main purpose that is performance seems to be missing from the Stan's team."
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Website Personalization and Customization, 2008.
A research proposal analyzing the impact of website personalization and customization on e-commerce transactions.
8,666 words (approx. 34.7 pages), 133 sources, MLA, $ 182.95
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Abstract
This research proposal discusses website personalization and customization and its influence on the segmentation of online markets, specifically in e-commerce transactions. The discussion uses trust as the validation point and it provides a literature review of the topic. The paper proposes and defines a trust-based maturity model as part of its discussion.
Table of Contents:
Synopsis
Literature Review
How the concept of the Trusted Advisor Affects Opt-In Personalization
Defining Shared Values Segmentation As A Foundational Trust Element
Role of Social and Cultural Influences on Values-Based Segmentation
Values-based Segmentation and Personalization Behavior
Trusted Advisors Define Competitive Advantage Through Personalization of Service
Foundation for Personalization's Future: Differentiating and Segmenting on Trust
Trust- and Values-Based Segmentation Strategies and Pricing
Validation of Trust-Based Differentiation
Value Service Architectures and Models and their impact on Personalization: Differentiation through Value Equity
Managing Consumers' Perception of Value and Influencing Behaviors
Putting Trust- and Value-based Differentiation in the Center of Go-To-Market Strategies
Valuing the Customers' Privacy and Intentions in Personalization
Conclusions
Statement of the Problem
Purpose of the Study
Research Model
Research Questions
Hypotheses
Relevance and Significance of the Study
Barriers and Issues of the Study
Methodology
Anticipated Findings
From the Paper
"Most significant will be the validation and further research of both the Personalization Trust Model and Trust-Based Personalization Maturity Models. The correlation to successively higher levels of personalization relative to the increasing level of trust earned by online content providers and e-commerce companies will also be quantified and shown in the context of this study. The quantification of trust made possible by measuring these dynamics of personalization in light of the two models proposed in this dissertation proposal will significantly increase follow-on research throughout the academic and commercial communities, as trust is the most critical yet most elusive differentiator there is."
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Conflict Resolution, 2008.
This paper looks at three articles on conflict resolution in the workplace.
1,833 words (approx. 7.3 pages), 6 sources, APA, $ 58.95
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Abstract
The paper provides a definition of conflict resolution and summarizes three articles concerning conflict resolution in the workplace. The paper looks at "Resolving Workplace Conflict: To Overcome Disagreements and Build a Cohesive Team, a Manager Must Understand What Causes Conflicts" by William Cottinger that explains the causes of workplace conflicts, "Effectively Managing Team Conflict" by Barbara Bulleit that focuses on resolving team conflict and the causes and solutions that managers can employ to resolve such conflicts and finally, "Conflict - An Essential Ingredient for Growth" by Susan Pilgrim that focuses on the idea that conflict can be a catalyst for growth if it is handled correctly. The paper concludes from the research that conflict resolution is almost always necessary as it relates to organizational management.
Outline:
Introduction
Defining Conflict Resolution
Article Summary
Article Summary
Article Summary
Conclusion
From the Paper
"In the workplace, conflict resolution is vitally important because organizations rely upon employees working together to achieve the goals of the organization. However, when conflict arises employees are not able to work together to achieve these goals and the organization can suffer as it relates to profitability, customer service and high turnover rates. For this reason most organizations have some type of conflict resolution strategy. These strategies are designed to avoid conflict from occurring and to resolve it quickly when it does develop. Conflict resolution is viewed as necessary in any organization because individuals always have differing opinions concerning the manner in which the organization is run."
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Sales Management Strategies, 2008.
A comparison of consultative, enterprise and transactional selling strategies.
837 words (approx. 3.3 pages), 3 sources, APA, $ 29.95
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Abstract
The paper describes the consultative, enterprise and transactional types of selling and provides examples of where each strategy can be best used. The paper then analyzes the strengths and weaknesses of each approach in bullet form.
From the Paper
"When companies adopt the strategy of consultative selling there's also gaining a prospects' and customers' trust. The fact that selling using this strategy puts the problems of prospects and customers, some very complex, leads to the expert salesperson becoming highly trusted. For this reason solution selling is also called a trusted advisor strategy, which is commonly found in the financial services industry for example. A trusted advisor is in reality best practices in consultative selling, in that the salesperson has become an ongoing information and consultative resource to the prospect or customer. The best example of the consultative sell is in financial services and insurance, where individuals are rolling over their 401Ks for retirement, and a person trusts a financial advisor with their life savings."
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Abu Dhabi Stock Market, 2008.
A research paper on Abu Dhabi's stock market with respect to efficiency and transmission mechanisms.
10,930 words (approx. 43.7 pages), 28 sources, APA, $ 216.95
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Abstract
The paper states that like many of its neighboring countries, the United Arab Emirates has made enormous efforts in recent years in an attempt to reduce dependence on the dominant public sector and to provide private investors a bigger role in the economy. The paper discusses the case study which determines whether the Abu Dhabi stock market is efficient, what type of analysis mechanism is best suited for identifying investment opportunities, and its implications for investors and the state. The paper presents a critical review of the relevant, peer-reviewed, scholarly and organizational literature followed by an analysis of stock market performance in the region and what these findings suggest for the future. The paper provides a summary of the research and salient findings in the concluding chapter.
Outline:
Introduction
Review and Analysis
Methodology
Data Analysis
Results and Findings
Conclusion
From the Paper
"In this regard, Schleifer emphasizes that, "The reason is that 'making money' in finance means making a superior return after an adjustment for risk. Showing that a particular strategy based on exploiting stale information on average earns a positive cash flow over some period of time is not, therefore, by itself evidence of market inefficiency" . In order to earn this profit, an investor may have to bear risk and his profit may just be a fair market compensation for risk-bearing; however, there is a problem in measuring the risk of a particular investment strategy and demands a model of the fair relationship between risk and return. For this purpose, one widely accepted model is the Capital Asset Pricing Model; however, this is not the only available alternative. "
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Personality and Leadership, 2008.
This paper explores the relationship between leadership and the extroverted personality.
2,783 words (approx. 11.1 pages), 12 sources, APA, $ 83.95
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Abstract
The paper examines research on the subject of personality and effective leadership styles and identifies settings in which certain personality types flourish. The paper discusses personality traits which can be mistaken for extroversion, such as hypomania, and attempts to make a clear definition of leadership. The paper presents the hypothesis that an extroverted person is more likely to succeed as a leader than an introverted person. The paper concludes from the research, however, that this hypothesis can not be substantiated.
Outline:
Definitions
Personality and Leadership
From the Paper
"What makes an excellent leader? Does effective leadership stem from the combination of the right person and the right situation, or can an individual mold his or herself into a leader if given the right tools. Are there some personalities which are innately better at leadership? I believe that there are certain types of personality who will succeed in a leadership position. There are many types of personality, but for this study, I plan to research the extraverted personality."
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Information Technology, 2008.
An analysis of two peer-reviewed articles on information technology: "The Comparative Effectiveness of Sponsored and Non sponsored Links for Web E-commerce Queries " by Jansen and "Leveraging Search Marketing" by the Marketing Leadership Council.
1,384 words (approx. 5.5 pages), 2 sources, APA, $ 46.95
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Abstract
The paper compares the purpose statements of two peer-reviewed articles on the topic of sponsored versus non-sponsored links in search engines: "The Comparative Effectiveness of Sponsored and Non sponsored Links for Web E-commerce Queries " by Jansen and "Leveraging Search Marketing" by the Marketing Leadership Council. The paper states that the first of the two articles is based on quantitative analysis of whether a paid search which includes Google Adwords versus Search Engine Optimization (SEO) is more effective, and the second presents a qualitatively-based analysis. The paper comments that the research completed by Jansen delivers a well organized and methodical analysis of how sponsored versus non-sponsored varies in terms of achieving a higher level of click-through rate by origination point of link. The paper concludes that the combined effects of these two studies shows that while there are variations in the effectiveness of sponsored versus non-sponsored research, there are significant benefits to be gained from the development of SEM strategies when measured on the accumulated impact on taxonomy entries for each of the three dominant search engines, which is the best measure of long-term, effectiveness.
Outline:
Executive Summary
Comparing and Contrasting Problem and Purpose Statements
Designs of the Research Projects
Comparing Research Problems and Hypotheses
Comparing Literature Reviews
Comparing Theoretical Frameworks
Summary and Conclusions
From the Paper
"Of the two articles, the theoretical framework from (Jansen 2007) is by far more robust and thorough as it includes a series of cause-and-effect relationships that are in turn quantified through multiple iterations of the research methodology. (Jansen 2007) also includes a series of approaches to expediting both sponsored and non-sponsored entries into each search engines' taxonomies for quicker analysis. The researchers have also created a methodology to test and verify through multiple iterations of search terms to verify that both sponsored and non-sponsored research is used the majority of the time for product searches, where content and title of the data matter more than perception of trust online. This is a point each article supports as well."
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