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Media in China, 2007.
A description of the slow rate of change regarding media freedom in China.
1,123 words (approx. 4.5 pages), 4 sources, APA, $ 38.95
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Abstract
This paper argues that, although modern China may be adopting a more market-oriented economy, a full transition to a free market system of the press as a Westerner might understand freedom is unlikely. This is examined as a sociological phenomena, known as the frame theory of communication. This frame is also used to consider capitalism and its relationship with a free press. The paper discusses changes in China's attitude toward the media, yet concludes that the state still reserves the right to intervene and limit the media's functions by means of legal censorship, subsidies and direct media control.
From the Paper
"True, with greater media commercialization, the media, Party and government organs did become business entities, "similar to a western capitalist system with advertising, subscription dependence and capital investment (Winfield & Peng, 2005: 260). But while the Chinese media has become decentralized in terms of who disseminates the information, official censorship still remains. While the press is no longer a mouthpiece for Marxism and Maoism, "China's uniqueness," such as the longstanding respect for Confucianism and hierarchy "has been largely ignored," by scholars who argue that capitalism inevitably and invariably sows the seed of freedom (Winfield & Peng, 2005: 266). Such scholars are blinded by the Western frame of capitalism as unfettered choice."
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Tobacco, Alcohol and Gambling, 2007.
This paper looks at tobacco, alcohol and gambling and discusses the evolution of vice advertising.
2,620 words (approx. 10.5 pages), 4 sources, MLA, $ 78.95
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Abstract
In this article, the writer examines the history of vice-advertising. The writer then looks at how it has paralleled and departed from general advertising, and how regulation has shaped the industry. The writer points out that the amazing thing about vices, both big and small, is that there has always been a demand for them and there always will be, regardless of the fact that they are not necessities - and thus competition between suppliers can be quite fierce. The writer notes that vice advertising has always had a struggle - getting people to buy what they don't need and getting them hooked so as to keep them coming back. The writer concludes that advertising vice requires titillation of one or more senses to such a degree that natural disinclination toward involvement in a vice is overcome, and throughout history, the vice-advertisers have successfully accomplished this.
From the Paper
"The big three vices, tobacco, alcohol and gambling, are widely advertised today in a broad variety of media outlets. Additional vices, such as prostitution, continue to be popular with consumers, but they do not enjoy the ability to be advertised on a wide scale. When it comes to these three, however, there are quite significant differences in how each is advertised, and how each is presented to the consumer. When we look at the history of advertising for tobacco, alcohol and gambling, we can see that vice has never needed or wanted to be subtle. You don't find cigarette ads hidden in philosophy or metaphors - you see cool people smoking. You don't beer commercials not showing the beer - you see the people you want to be friends with not drinking their beer, but acting like it's great. You see people young and old having a grand time in casinos showing the kind of excitement gambling, drinking, smoking, and being entertained can be. Vice advertising is, by its nature, about exciting the appetite, about creating a connection between the consumer and the product that overrides moral objections, titillates, and drives desire - much like any other advertisement does."
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Kitchen God's Wife, 2007.
This paper discusses the book "The Kitchen God's Wife" by Amy Tan.
1,642 words (approx. 6.6 pages), 1 source, MLA, $ 53.95
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Abstract
In this article, the writer looks at the book "The Kitchen God's Wife" by Amy Tan. The writer points out that "The Kitchen Gods Wife" concerns a Chinese mother and American-raised daughter whom, like many mothers and daughters across the world, have kept secrets from each other. The writer discusses that as soon as the book opens up, Tan approaches the communication problem between Winnie and Pearl. The writer notes that Pearl, who appears to want to forget her Chinese roots, has had multiple sclerosis for seven years and has not yet told her mother. The writer notes that, similar to other mother/daughter pairs, once Pearl and Winnie do communicate, they are so much the better for it.
From the Paper
"No one has a childhood without some kind of trauma, and each person handles it differently. Some people do not remember being abused as a child, and in their adult years wonder why they are depressed and have such low self-esteem. With help, they are able to get better as they deal with the past. Other people never face their past, and drown themselves in alcohol, or abuse their own children. Pearl has not yet dealt with her trauma--her father dying. For years, she has been holding in her sadness and anger at his leaving her. Much of this anger is directed to her mother. Why didn't her mother do something to keep him alive? An irrational thought, but children do believe that their parents have the ability to make things right. Pearl's nightmares about her father continue, because part of her refuses to say goodbye once and for all. Also, like the Kitchen God story, she has to admit she was wrong."
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Taxonomy of Salesperson - Customer Interaction, 2007.
An in-depth look at the taxonomy of the salesperson when interacting with the customers.
7,177 words (approx. 28.7 pages), 43 sources, MLA, $ 160.95
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Abstract
This paper analyzes current research on salesperson and customer interactions. The paper includes the dynamics of buyer-supplier relationships, an overview of selling model definitions and research efforts used to validate them, and a comprehensive review of key findings from research into these areas. The paper intends to show specifically how salesperson-to-customer and buyer-to-supplier relationships are being clarified and made more effective through the research efforts of the theorists, educators, and practitioners mentioned in the paper.
Outline:
Executive Summary
Selling Approach in Buyer-Seller Relationships
Essentials of Relationship Selling
Principles of Adaptive Selling
Putting Dyadic Sales Techniques to the Test: Selling of Services
Taxonomy of Buyer-Seller Relationships Research
Organizational Buyer Behavior (OBB)
Buyer-Seller Relationships Models
Overview of the Dwyer, Schurr and Oh (1987) Model
Other Models of Buyer-Seller Relationship Stages
Buyer-Seller Relationships and the Values of the Salesperson
Buyer-Seller Relationships Trends and Future Direction
From the Paper
"The awareness stage is characterized as a bilateral interaction that marks the beginning of the next phase of the possible relationship (e.g., a general inquiry). It is only the recognition of the feasibility of a relationship. The second stage, exploration, is the search and trail phase. It has five sub-processes: 1) attraction, 2) communication and bargaining, 3) development and exercise of power, 4) norm development, and 5) expectation of development (trust plays an important role in this sub-process). Phase three is the expansion stage and refers to continual increase in benefits obtained by exchange partners and to their increasing interdependence. Commitment is the fourth phase that refers to the implicit and explicit pledge of relational continuity between exchange partners (e.g., top accounts). The criteria of this phase are inputs (i.e., what the parties contribute), durability (i.e., bonding is a factor in this criteria) and consistency. The final phase is dissolution that shouldn't be considered as a reversal according to Dwyer et al. (1987)."
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The Computer Revolution, 2007.
A look at the impact that the computer revolution has had on research.
889 words (approx. 3.6 pages), 4 sources, MLA, $ 31.95
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Abstract
This paper demonstrates that the foundations of the computer revolution have created a research revolution. According to the paper, this research revolution has completely changed the manner in which research can be done, the rate it can be done and the amount of material that is available at any given time.
From the Paper
"Research databases, once they have been compiled can rapidly collect more information than an individual needs about any given topic. The individual can seek information on infectious diseases, history, culture, sociology and with a discerning eye can formulate whatever desired outcomes they have within their context. Furthermore, this can be done in a matter of moments, as compared to the arduous manner in which research was done before computers. Some academics, calling back to the days of their own dissertations, where footnote reformatting required a completely new document, call the computer revolution amazing but at the same time question the ease at which information is gained and demand hard copy research from students. "
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Technoculture, 2007.
A discussion of technoculture, which is described as the society in which we live today.
4,935 words (approx. 19.7 pages), 19 sources, APA, $ 125.95
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Abstract
This paper examines the term technoculture, which is defined as a system marked by the widespread use of technology. The author believes this represents our society today, which sees technology as supreme. The paper further explores how technoculture and publicity are intertwined. Several article are cited that further illustrate this connection. The paper also discusses methods of computer privacy such as encryption, and several policies that have evolved because of privacy issues. The author concludes that technoculture, publicity and privacy are altering the nature of democracy in ways that the public may not yet perceive.
Outline:
Introduction
Technoculture and Publicity
Privacy and Access
The Developing Technological World
Accessibility
Conclusion
From the Paper
"Some theorists see the new technology as reflecting the ideal of the public sphere in that it offers universal access, uncoerced communication, freedom of expression, participation outside of traditional political institutions, and contributes to the creation of public opinion by means of public discussion. The fuel in the system is publicity, which links together the ideals of openness, inclusivity, visibility, equality, accessibility, and rationality (Dean 2002, p. 2). The new technology, like much of the old, carries the culture to the masses, and as Dean (2000) writes, "Cultural politics is about altering the boundaries that order American democracy" (p. 78)."
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Public Relations, 2007.
This paper explores public relations with a focus on crisis management.
2,296 words (approx. 9.2 pages), 9 sources, MLA, $ 70.95
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Abstract
The paper discusses how crisis management has grown and evolved since public relations was first conceived in dealing with organizational and governmental crisis management. The paper provides a literature review and shows how new and strategically suitable methods for coping during crisis management are required by today's public relations management. The paper explains that an effective public relations manager will turn to those in the legal department and other departments throughout the organization through establishment of an ongoing dialog. The paper demonstrates how this increases the likelihood that the manager will have the benefit of a multi-dimensional perspective during the management of the crisis.
Outline:
Objective
Introduction
Discussion and Conclusion
From the Paper
"The work of Mark Schannon entitled: "Issue Management: Trying to Create Rational Explanations in a Non-Rational World" states that millions of dollars are spent each year in the attempt to answer the questions that are asked in relation to crisis management by the organization. Schannon states that: "Sophisticated research, econometric analyses, media analyses, NGO analyses, and past and future trends are scoured" in the attempt to answer questions of crises management. Schannon reviews the convention issues management model which was used by many organizations and specifically used by the Public Affairs Council until about 2001."
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John F. Kennedy's Inaugural Address, 2007.
A speech analysis of John F. Kennedy's January 20, 1961 inaugural address.
1,928 words (approx. 7.7 pages), 3 sources, MLA, $ 61.95
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Abstract
This paper analyzes John F. Kennedy's inaugural address given on January 20, 1961. It discusses the style of the speech, particularly his effective use of oratory and rhetorical techniques. It looks at the way in which his language and also his unique voice and persona caused the words to remain in the listeners' mind. The paper also discusses Kennedy's body language and attire while delivering his speech. It combines all of these aspects to describe the success of his presentation.
From the Paper
"What is most striking about the speech is how much it asks of its listeners. It is easy to listen to, because of its effective use of oratory and rhetorical techniques, like rhetorical questions, parallel sentence structure, and intense, physical images that paint a picture for the listener. This is especially important in an age before television was common in all households, to satisfy listeners far away as well as the immediate, watching audience of the speech in front of the Capital. Yet the speech also demands that young Americans press themselves to answer the call to liberty, to pick up the set-down torch of the previous generation, and bear the burden of giving back to their nation. The effectiveness of the speech was sufficient that Americans listened with pleasure not simply to the image of themselves they wanted to have of peaceful and freedom-loving people, but that they were also inspired to exceed their own comfort zones and the expectations they had for their future."
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Strategic Management of Human Resources, 2007.
An analysis of the role of performance management within the human resource department's strategic management for an organization.
1,750 words (approx. 7.0 pages), 5 sources, MLA, $ 56.95
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Abstract
This paper discusses strategic management, particularly performance management in the human resources department of an organization. It discusses the importance of learning and development for the success of performance management. The paper then describes the roles of coaching, goals, competences and competencies in creating a performance management system. The paper finally discusses the importance of communication in human resource management.
From the Paper
"Relationship management is then integrated with performance management. While this makes the process much more complicated than the traditional business model, where the autocratic manager would give orders and expect to be obeyed without question, it is also a more effective way of managing performance. Effective relationship management results in a more pleasant work environment, which in turn is conducive to a higher level of performance. Such an integration of strategic human resource management with performance management systems, if handled correctly, can therefore be highly profitable for a business and result in goals being reached within the optimal time frame."
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Media Framing Lesson Plan, 2007.
A description of a lesson plan for teaching current trends in Chinese culture through media framing.
957 words (approx. 3.8 pages), 4 sources, MLA, $ 33.95
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Abstract
This paper presents a lesson plan with the aim of identifying current trends in Chinese culture through media framing. The paper presents an overview of the subject material - an essay written by K. Hallahan, titled "Seven Models of Framing: Implications for Public Relations". The paper then discusses the objectives for the lesson and the requirements of the students. It provides a suggested procedure and student assessment for the information taught.
Table of Contents:
Overview
Connections to the Curriculum
Time Required
Materials Required
Objectives of the Exercise
Analytic Skills
Suggested Procedure
Opening
Development
Closing
Suggested Student Assessment
Extending the Lesson
Related Links
From the Paper
"Suggested Student Assessment. Because the media framing analysis is a highly subjective process, students will be requested to defend their respective positions on a given news account in the form of an essay that will be assessed on the basis of how well it takes into account the various media framing structural dimensions in supporting its position."
"Extending the Lesson. When students identify an issue that is particularly interesting to them, they would refine and extend its concepts through a WebQuest approach that uses a free Web site account. WebQuests have become increasingly popular in recent years for this purpose, and these become a "work in progress" that students continue to contribute to as additional research is completed and more news accounts become available."
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Christopher Reeves and Tom Hanks, 2006.
A discussion and comparison between the public speeches of actors Christopher Reeves and Tom Hanks.
1,321 words (approx. 5.3 pages), 2 sources, MLA, $ 44.95
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Abstract
This paper reviews, discusses and compares the speech made by Christopher Reeves at the National Democratic Convention, and by Tom Hanks at Vassar College. According to the paper, the speeches are given nearly a decade apart, but both actors appeal emotionally to the audience for help.
From the Paper
"Tom Hanks takes somewhat longer than Reeve to reach the thesis of his speech. After the opening humor, he begins his speech with a statistical claim relating to the "power of four". According to a study, only four percent of cars need to be removed from gridlocked highways to secure the free flow of traffic. Hanks uses this premise to appeal to his audience's sense of power. It is interesting to briefly note that Reeve's statistic is very similar: one in five people suffers from a disability; in other words, for every four people without disabilities, there is one who does. There are therefore four healthy people in five to whom Reeve is addressing his appeal for help."
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Television as Babysitter, 2007.
This paper examines whether multimedia influence is potentially harmful for children.
1,318 words (approx. 5.3 pages), 4 sources, MLA, $ 44.95
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Abstract
The paper relates that television and video games are the most commonly used babysitter for children. The paper explores how this influences our social behavior and thinking system and how it affects a child's development and further social integration. The paper shows how multimedia exposure definitely has an influence on a child's development, whether that's in a positive (learning language, understanding symbols) or negative (inducing aggressive, unbecoming or illegal behaviors, obesity, risk) direction. The paper examines the issue and concludes that the negative impact of excessive exposure is the more profound, permanent and worrying issue.
From the Paper
"In our days, it seems like parents do not fully assess the consequences of transforming the TV and video games in the most common used babysitter for their children. The cause for this is the lack of time, together with an increased level of stress and exhaustion adults experience when trying to cope with both work and family demands (Clarke, 2007). Under these circumstances, it becomes imperative that the researchers focus their attention on determining how bad or how good is the "machine"-made education for children. Since infancy, individuals are exposed to the multimedia culture we proudly promote today, becoming "multimedia youngsters"(Neergaard, 2006)."
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