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PepsiCo and Communication, 2007.
This paper describes PepsiCo's successful communication strategy that resolved a crisis.
1,122 words (approx. 4.5 pages), 2 sources, MLA, $ 38.95
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Abstract
The paper discusses how in the early 1990s PepsiCo was blamed, in multiple claims, for selling cans of Diet Pepsi with foreign objects inside. The issue first arose as only a local problem but soon escalated into a widespread, national news story and became a crisis for PepsiCo. The paper describes how in dealing with this issue, PepsiCo used both internal and external communications smoothly to manage the crisis. The paper shows how because PepsiCo created a crisis communications plan that involved several departments and focused on four key principles, it was able to resolve the crisis while defending its position and upholding its reputation.
From the Paper
"The first case of a foreign object found in an unopened can of Diet Pepsi was reported on June 9, 1993 in Tacoma, Washington. Washington residents reported finding a used syringe in a half-empty Diet Pepsi can. Only one local television station reported on this story. The following day, another claim was made in Washington, and in the course of one week, more than 50 incidents of foreign objects, including sewing needles, screws and a bullet, being found in Diet Pepsi cans were reported in 24 states. The issue was now on the national level, and news media all over the country were reporting on the widespread claims (Miller and Glick 1993). Adding to this obstacle was the pattern of claims, some of which were fatal, regarding product tampering. Pepsi could not see any rational reason for the reported incidents and decided against recalling the product."
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KMS Success Model, 2007.
This paper focuses on the research article by M. Jennex and L. Olfman, "A Knowledge Management Success Model: An Extension of DeLone and McLean's IS Success Model".
1,572 words (approx. 6.3 pages), 10 sources, APA, $ 51.95
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Abstract
This well organized paper reviews a research article by Jennex and Olfman entitled "A Knowledge Management Success Model: An Extension of DeLone and McLean's IS Success Model." First, the paper defines knowledge management and it's role in the corporate world. The paper also describes existing systems that have been used. The author concludes that overall, the research article presented a comprehensive examination of a viable model for testing knowledge management systems (KMS). With future research, based on this study, the KMS success model could be shown to be one of the most effective measurements of KMS systems today.
From the Paper
"Knowledge management, according to Jennex and Olfman, can be thought of as the process by which members of an organization pass knowledge to one another (2003). This "knowledge" is tacit and explicit, which, according to Polanyi (1967) and Nonaka (1994), is understood to mean the cognitive and technical knowledge an individual possesses and understands, and the technical components of that knowledge that can be expressed through knowledge representation. These cognitive components are those mental models used by the individual that cannot necessarily be expressed in terms of data, while the technical components can be expressed (Jennex and Olfman, 2003). So, when discussing knowledge management, one can think of the process as the way in which individuals within a group pass concrete and non-concrete information amongst themselves."
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"Hearing Lips and Seeing Voices", 2007.
An overview of this study on speech communication.
985 words (approx. 3.9 pages), 3 sources, APA, $ 34.95
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Abstract
This paper presents an overview of the journal article "Hearing Lips and Seeing Voices" by Harry McGurk and John MacDonald which was published in 1976. This was a groundbreaking study in the subject of verbal communication, that examined the ways in which verbal communication relies on not only auditory input, but visual input as well. The paper shows that this went against the common belief that verbal communication uses sound alone.
Outline:
Presentation
Discussion Questions
Works Cited
From the Paper
"One of the most interesting things revealed about verbal communication during this study is related to the different error rates among the different age groups. During the audio-only portion, preschool children had the highest error percentage, reporting the incorrect syllable nine percent of the time, while older children and adults were correct almost all of the time. However, when presented with conflicting auditory and visual input, the preschool children and school-age children had a much lower error rate than the adults."
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Impact of the Telephone, 2007.
This paper examines the impact of the telephone on how we communicate and function in society.
1,500 words (approx. 6.0 pages), 8 sources, APA, $ 49.95
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Abstract
This paper describes the invention of the telephone and its impact on modern society. The discussion investigates three ways in which the widespread adoption of the telephone changed society. The author examines the changes in the mode of communication and government regulations, commerce and automation, and the Internet. A brief history of life before the telephone is presented. The author concludes that the widespread adoption of the telephone paved the way for the advent of the most comprehensive source for information, business and entertainment that the world has ever known--the Internet.
From the Paper
"Before the telephone was invented the telegraph was one of the ways that people communicated. People also sent letters to one another. However, Alexander Graham Bell's was able to invent a device that allowed the human voice to travel over distances via an electric current. According to McMaster (2002) the telephone was presented to the public at the Centennial Exhibition in Philadelphia in 1876."
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Aspects of Advertising, 2007.
An explanation of the positive and negative aspects of various advertisements.
910 words (approx. 3.6 pages), 4 sources, MLA, $ 32.95
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Abstract
This paper discusses three positive and three major negative effects of advertising, using various advertising mediums. It then gives two examples of these effects - one of an advertisement with arguably more positive aspects and another of an advertisement with arguably more negative aspects. The paper explains the positive and negative aspects as seen by the writer.
From the Paper
"A current popular Ford Motor Company ad, shown often on late-night television and talk shows, of a red Ford Mustang twirling round and round inside what looks like the inside of an automobile show room (but with no visible walls or other boundaries). This commercial then cuts, near the end, to a simple view of the open road, and, implicitly, the Mustang driver's-eye-view of it. The road is ready for the Mustang: the road is open and free; the big powerful red car is ready to take command of it! Message: the Ford Mustang (and by association, its owner/driver) is the center of attention; its owner will have no boundaries to worry about; he or she (probably he) will be able to go anywhere; occupy any space; "own" the road."
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Nashe and Lyly, 2007.
A comparison of the literary techniques of John Lyly in "Euphues: The Anatomy of Wit" and Thomas Nashe in "The Unfortunate Traveller."
2,381 words (approx. 9.5 pages), 2 sources, MLA, $ 73.95
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Abstract
The paper discusses how writers attempt to evoke the mental forms and processes of their characters to portray the character's inner states and manifest them to the reader. The paper shows how two works from the same era address this issue; John Lyly's "Euphues: The Anatomy of Wit" and Thomas Nashe's "The Unfortunate Traveller." The paper demonstrates how the inner life of the main characters is addressed in a different way in these works. The paper explains that these approaches would be models for later works in terms of how to depict characters, whether observed from outside or represented in their own words.
From the Paper
"John Lyly's Euphues actually has two parts, the first of which is The Anatomy of Wit. The man character is Euphues, and this character like the main character in the Nashe work is a traveler, in this case an Englishman arriving in Naples after a largely misspent youth. He falls in love with the governor's daughter, Lucilla, which creates a triangle with his friend Philautus. Lucilla finds another lover so that the two friends make up. Euphues then travels to Athens to be a student, and he writes a series of treatises on different subjects. The latter portion of the book is epistolary, meaning it unfolds in a series of letters between Euphues and his friends."
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Helping Deaf Students, 2007.
This paper explores the interpreter's role in deaf and hearing education.
1,028 words (approx. 4.1 pages), 4 sources, MLA, $ 36.95
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Abstract
The paper discusses how deaf students face particular challenges in the classroom, challenges often met and addressed by interpreters. The paper examines the misconceptions that exist with respect to the interpreter's role. The paper explains that the primary role of the interpreter is as translator, providing objective and factual information to deaf students in a manner that doesn't interfere with the student's ability to participate actively in the classroom. The paper concludes that it is vital that teachers, hearing and deaf students understand the role of the interpreter to maximize deaf students' opportunities for shared communication and success in the mainstream classroom.
From the Paper
"Many assume the interpreter's role in the classroom is limited to providing interpretive services to deaf students. Realistically speaking however the interpreter's role in the classroom is much more complex and involved. Frasu (2003), an interpreter, notes that it is vital to educate hearing consumers regarding the interpreter's role in the classroom, but that this is also one of the more difficult aspects of an interpreter's position. Further as an interpreter the author notes that no matter one's skill level it is often difficult to interpret information for those that aren't knowledgeable of the role and significance of interpreting services (Frasu, 2003)."
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The Statistical Lie, 2007.
This paper explores how statistics can often be misleading and delusional.
1,065 words (approx. 4.3 pages), 3 sources, MLA, $ 37.95
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Abstract
The paper relates that one of man's greatest fears is that of the power of numbers. The paper demonstrates how statistics are used to misrepresent, under-represent or over-represent an event, occurrence, situation or phenomenon. The paper defines statistics as a set of numeric values obtained by way of a measurement process. This process can be either one of observation or direct testing. The paper reveals that the most widely used means whereby researchers lie is with statistics, usually for increased profits and sensationalism. The paper illustrates how companies can use a self-selecting population for survey results, or they use obscure definitions and data sets that mislead consumers.
From the Paper
"For most people numbers are nothing more than a hodgepodge of digits that are bewildering and oftentimes meaningless. As a result individuals often prefer to judge events, occurrences, phenomena, and situations from a traditionalist point of view wherein reason, conclusion, and inferences are made on the basis of past experiences rather than on best practices policies. Justification for historical acceptance is usually based on a fear of numbers and a lack of willingness to extract meaningful information from them. For those accepting of the alternatives, statistical tools have been devised wherein it is possible to extract meaningful information from data and interpret whatever the data holds as its' secret."
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Marketing Communication, 2007.
A review of an article called, "Forecasting and Evaluating the Impact of Marketing Communication", by Angela Sinickas, which discusses concepts of marketing communication.
763 words (approx. 3.1 pages), 0 sources, $ 27.95
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Abstract
This paper reviews an article called "Forecasting and Evaluating the Impact of Marketing Communication" by Angela Sinickas, which summarizes the book "IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication", written by Don and Heidi Schultz. The paper describes the book as one of the new books in integrated marketing communication concepts and methodologies. The paper describes how the article underlines the authors' change of focus from the traditional 4Ps to the more complex, more adapted to the modern economic environment framework of the 5 Rs of customers.
From the Paper
"On the other hand, we first need to consider several particular elements when relating to forecasting. First of all, we need to pick the right metrics, the metrics that are likely to best reflect the activity of the company. A wrong pick of metrics will give way to wrong interpretations and useless forecasting. Second of all, forecasting and the resulting metrics will need to be interpreted. There is no point having a scientific interpretation that no one discerns and understands, it is important to have an interpretation that can be explained to the employees, measures and tactics decided upon it and swiftly implemented."
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The Telecommunication Timeline, 2007.
This paper explores the history of telecommunications technology.
2,151 words (approx. 8.6 pages), 6 sources, MLA, $ 67.95
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Abstract
The paper shows how the history of communication (telephones, telecommunications and other innovations) follows along a pattern that parallels the generalized development of technology leading up to and through the origins of the Industrial Revolution in America. The paper reviews the highlights of inventors and presents a timeline identifying the developments that comprise telecommunication history. The paper discusses Samuel Morse, Thomas Edison, Jean Baudot, Alexander Graham Bell, Elisa Gray and others. The paper also discusses relevant communication legislation until today.
From the Paper
"In Chapter 3 of the text (p. 98) the authors report that Samuel Morse (in 1837) expanded on the idea that had been experimented with earlier - electrical impulses that travel on wires and have the ability to move magnetized needles at the other end - by developing a "key." The key opened and closed an electrical circuit. Morse applied for a patent for his invention in 1940."
"In 1844, according to Webb & Associates (WA), a respected telecommunication consultancy in Massachusets, Morse's electric telegraph was first tested in public. "What Hath God Wrought?" he telegraphed. The telegraph linked Baltimore, MD, with Washington, D.C. Seventeen years later, in 1861, WA reports, coast-to-coast telegraph communication began operation in the U.S."
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Interpersonal Stress, 2007.
This paper examines and compares two studies on the topic of interpersonal stress.
1,182 words (approx. 4.7 pages), 2 sources, MLA, $ 40.95
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Abstract
The paper explains that interpersonal stress occurs when a relationship between two people is important to one or both participants and at least one of the participants is not getting the desired responses from the other one. The paper looks at the work of Anita DeLongis and Susan Holtzman who explored the effect personality plays on a person's ability to cope with interpersonal stress in a variety of ways. The paper also reviews the studies of D.S. Moskowitz who looked at the issue of interpersonal stress in a more abstract way. The paper compares their ideas and concludes that both authors contributed thought-provoking ideas about the analysis of stressful interactions.
From the Paper
"DeLongis and Holtzman (2005) have looked at the effect personality plays on a person's ability to cope with interpersonal stress in a variety of ways. In the article cited, they looked at two different situations where family interactions would likely to be stressful sometimes: when one of the partners has a significant debilitating illness (in this case, rheumatoid arthritis), and when the family unit has both children and stepchildren living under the same roof. They explored the possible clinical applications of their findings."
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The Myers Briggs Type Indicator, 2007.
An analysis of the strengths and weaknesses of the Myers Briggs Type Indicator (MBTI) personality test.
853 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
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Abstract
The paper discusses how the Myers Briggs Type Indicator (MBTI) provides valuable information and insight for leaders, motivators and those who must resolve conflicts. The paper explains that it enables individuals to understand how people vary so different personalities can learn to work well together. The paper points out that one limitation of the MBTI approach is that it is entirely positive. While most differences between individuals are simple differences in personality style, occasionally there will be an employee whose problems run deeper. The paper stresses that the MBTI does not address the very real problems that can arise from having a person with significant psychological problems on a team.
From the Paper
"Brophy (1998) makes the point that people bring a variety of abilities, knowledge and preferences to any situation, and that the best problem-solving will involve a recognition of these differences so they can be capitalized upon. CPS (creative problem-solving) takes into account the strengths of all involved in the process. Therefore it is tremendously advantageous if all the participants not only know what type of person they are but also have some working knowledge of other personality types. "
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