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Internet Persuasion, 2007.
This paper explores the ability of websites to promote ideological views and opinions.
1,342 words (approx. 5.4 pages), 4 sources, MLA, $ 45.95
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Abstract
The paper discusses how the language of the Internet includes a new and powerful array of techniques and devices to attract and persuade the viewer. The paper demonstrates how this ability to persuade and influence is particularly evident in political and politically-orientated websites. The paper examines and compares the sites "Defend America", "The Department of Peace," "Americas War Against Terrorism" and "Antiwar." The paper portrays how all these sites use the medium of the Internet and the avenues and tools that this medium provides to influence and suggest various stances and ideological positions. The paper concludes that those Web sites that are the most honest and which promote open discussion will be the most successful in the search for peaceful solutions.
From the Paper
"This site deals with news and views about the war on terror. The site obviously has a bias towards the defense force and government in terms of its views and interpretations of the war on terror; and this ideological stance is mirrored in the subtle use of text and images in the site.
Firstly, the site is intensely logical and rational in layout and construction. This would appeal to the more disciplined and structured military demeanor. The site is also presented as an official portal of unquestionable validity. The stars in the background, the colors, all reinforce this perception."
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Media and Sport, 2007.
This paper researches the importance of the media's role in sports marketing.
3,590 words (approx. 14.4 pages), 7 sources, MLA, $ 100.95
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Abstract
The paper emphasizes how the role played by the media in sports marketing is one that cannot be undervalued or under-estimated. The paper explains that media roles include advertising products and services for companies who 'sponsor' sports teams or sports celebrities through buying advertising time on the air. The paper discusses how the advent of interactive media has changed the shape of today's sports marketing initiatives and has produced a need to reconsider how the effects and effectiveness of marketing communications are measured. The paper is of the opinion that further study is needed in this area of media sports marketing.
Outline:
Introduction
Importance of Research
Literature Review
Summary and Conclusion
Recommendations of This Study
From the Paper
"According to The 2006 Sports Marketing Handbook the reason that there is so much in terms of money invested in sports programming is because sporting events, and specifically major sporting events: "brings networks stronger affiliates and crates an ideal platform to promote prime-time shows along with the added opportunity to fill many hours of the broadcast week with practical entertainment." (The 2006 Sports Marketing Handbook, 2005).
"Fox reported 133.7 million viewers turning to the channel that the game was playing on during Super Bowl XXXIX, which provided FOX with the largest viewing audience ever. However this total fell 2.5 million short of CBS's 35.7 million in 2004."
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Media and 'The Culture of Fear', 2006.
A review of the book 'The Culture of Fear' by Barry Glassner.
4,433 words (approx. 17.7 pages), 22 sources, MLA, $ 116.95
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Abstract
This paper provides an analysis of Barry Glassner's arguments in his book, 'The Culture of Fear'. According to the paper the book's rationale is to create public awareness about the circumstances surrounding the issue of fear. The paper concludes with a summary of the research and salient findings.
Overview:
Review and Discussion
What are Americans Afraid of Anyway?
Current and Future Trends
Conclusion
From the Paper
"Certainly, the Internet offers Americans with an alternative source of information from the mainstream media and many are taking advantage of this option; however, the fact remains the most Americans can reasonably be expected to garner the majority of their opinions from the shared experience of national and local media coverage of events that might not be viewed in the same context by the international press or a more subjective analysis. According to Doremus and his colleagues, "The networks are not the only source of news available to the public, so perhaps there is little harm in a shift toward the sensational in network news provided that other, more useful, information sources are available. However, other advertiser-supported news media are no doubt affected by the same market forces as network news" (p. 290). Consequently, it would seem that the media has the American public in its corporate pocket and they are not going to let them out anytime soon."
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Economic Model for Monopoly Analysis in Telecommunication, 2007.
A proposal to develop an economic model to predict monopoly in the telecommunications field.
19,900 words (approx. 79.6 pages), 130 sources, APA, $ 249.95
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Abstract
The Telecommunications Act of 1996 sought to end the monopoly that once existed in the telecommunications industry. Since its adoption, the telecommunications industry has been undergoing a period of rapid change and development. The entry of new players into the market encouraged them to seek new ways to attract and keep customers. The paper shows that these changes have led to a rapid influx of new technology and services. Many times what defines a monopoly is not clear in every circumstance and there are many pending lawsuits for violations of antitrust laws in the courts today. The paper explains that economic models are useful in resolving issues of whether a monopoly truly exists, or whether claims are unsubstantiated. Previous models were applicable only in certain situations. These models are unreliable in predicting monopolies outside the parameters for which they were designed. This research develops and tests an economic model that accurately predicts the existence of a monopoly in the telecommunications sector. The paper includes tables and figures.
Table of Contents:
Chapter 1: Introduction
Rationale for Study
Scope of Problem
Statement of Hypothesis and Research Questions
Chapter 2: Literature Review
The Telecommunications Industry
Economic Models of a Monopoly
Michael Porter and Monopolies and Clusters
Knowledge Engineering in Relation to Monopolies and Business
Intelligence Applied to Monopolies
Chapter 3: Methodology
Database of Study and Data-Gathering Method
Sample Population
Chapter 4: Data Analysis
Chapter 5: Findings and Conclusions
From the Paper
"Even a casual review of its circumstances today makes it quickly apparent that the telecommunications industry is a complex entity and there are multiple sub-industries within the primary industry. The telecommunications industry has gone from a relatively pure monopoly to an attempted competition, and now it is questionable as to whether it is gravitating towards a monopoly again. In addition, there are now more products and services available. The market is no longer comprised of one market. There is a long-distance market, a local service market, and a cell phone and wireless market. All of these markets have different characteristics and the previously existing models fail to useful in all areas of the telecommunications industry."
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The Impact of Media on Society, 2007.
An examination of the commercialization of media in American society.
2,830 words (approx. 11.3 pages), 5 sources, MLA, $ 84.95
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Abstract
The paper examines the complex relationship between society, advertisers, and the media. The paper discusses how, while consumers drive mass media and advertisers, they are also shaped and driven by mass media. Furthermore, the blurring of entertainment media, news media, and advertisements has made the relationship even more complex. The paper concludes that modern communication has become increasingly more uniform, resulting in the marginalization of groups outside of the targeted demographic, which has become the new representation of normal.
From the Paper
"In order to understand the interrelationship between the media and society, it is important to have a total understanding of what organizations form what is referred to as the mass media. Media refers to "those organized means of dissemination of fact, opinion, entertainment, and other information, such as newspapers, magazines, cinema films, radio, television, the World Wide Web, billboards, books, CDs, DVDs, videocassettes, computer games and other forms of publishing." (Mass Media 2006)."
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Logical Fallacies in the Media, 2006.
An understanding of logical fallacies by finding four logical fallacies of two types in the media.
810 words (approx. 3.2 pages), 9 sources, MLA, $ 28.95
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Abstract
This paper demonstrates techniques that exist in the media that present facts and events that cause those viewing or listening to the media to respond in predictable ways. The paper reports how these 'logical fallacies' are very effective techniques for drawing forth the desired response from news media observers.
Outline:
Objective
Introduction
I. Argumentum Ad Populum
II. Argumentum Ad Misericordiam
III. The Anonymous Authority
Summary and Conclusion
From the Paper
"Argumentum Ad Populum refers to that which is a commonly held belief. One example of this is the supposed fact, as touted by news media and the present Washington Administration that the country of Iraq had 'weapons of mass destruction' which where a threat to the national security and safety of the United States. In fact an entire war was based on these 'weapons of mass destruction' which have been found to most definitely 'not' exist. This use of the technique of 'Argumentum Ad Populum' has been used in the past by the government but not to this great extent or to the cost in terms of lives that these logical fallacies perpetrated. "
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Blogs, 2007.
A discussion of the history and purpose of blogs on the Internet.
1,448 words (approx. 5.8 pages), 8 sources, MLA, $ 48.95
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Abstract
This paper discusses weblogs (more commonly known as blogs). The paper describes the history of blogs and their usefulness to people attempting to find information on the Internet. The paper concludes that with so much proliferation of information and the need to try to find some identity in the world, the blogosphere is going to become more and more universal.
From the Paper
"Velkov (2005, p. 36) explains that the blog offers new forms of association, where people sharing ideas get together to form new publics. These publics can also be groups of individuals dealing with an issue who disagree on the best way to handle it and are willing to discuss it. These publics have an ability to mobilize people in cyberspace: They "have become key players in democracies, because they have the power to act collectively in meaningful ways and exert influence on political leaders." They pursue specific agendas and create detailed communication strategies. When the Madrid train bombings occurred in March 2004, for example, citizens used millions of short-message service messages to criticize the government, which initially tried to blame the Basque separatist group ETA rather than Al Qaeda, in a last-minute attempt not to jeopardize the elections. Blogs mobilized hundreds' of thousands of Spaniards to participate in a large protest march through the streets of the capital."
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Internet in the Postmodern Age, 2007.
Examines how the Internet has replaced all other traditional media forms.
1,880 words (approx. 7.5 pages), 6 sources, MLA, $ 60.95
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Abstract
How relevant is the industrial, entertainment, military machine for a critical understanding of the new media forms? The paper answers this question with the only conceivable answer - 'not very.' The paper argues that instead of corporate American entertainment attempting to advertise to the public, captivating a supposedly generic frame of attention, with the popularity of the Internet and other fragmenting forms of entertainment, the old media channels must utilize new media channels like the Internet to gain information about what the public wants.
From the Paper
"The democratic nature of the Internet is not simply reflected in the literary sphere alone. A musical band can gain exposure to the world by putting their tracks upon the web, available for download. Although the Internet has been denounced for its ability to foster musical piracy, it also permits persons to use the fact that millions of people surf the web to gain a venue that they could not find on a commercial radio station. Even alternative radio stations can make themselves heard all over the nation."
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School Website Evaluation Tool, 2007.
A review of the quality of school websites and the importance of communication within the school system.
2,560 words (approx. 10.2 pages), 5 sources, MLA, $ 77.95
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Abstract
This paper aims to conduct research through an extensive review of scholarly and peer-reviewed literature in an attempt to make a determination of the overall range of quality of school websites. The paper evaluates the types of websites that are being utilized and the degree to which these websites were constructed through implementation of 'rigorous design principles'.
Table of Contents:
Objective
Measures
Research Design
Literature Review
Overall Content
Publishing Techniques
Security and Safety
Overall Site Design
Rewards and Deductions
Findings and Recommendations
Conclusion
Appendix
From the Paper
"The findings of this study are that surprisingly few assessments exist that are proven to reliably assess the school website. Although the basic principles are in existence only in May of 2006 was an assessment tool introduced that the researcher of this work believes to be one of a reliable nature. The recommendation arising from the research conducted in this work is that the rubric for school website assessment as proposed by Levine and Carr (2006) is reliable and proven through previous study and should be used for the tool assessing the school web site in terms of functionability and use relating to school wide communication. The rubric of Levine and Carr (2006) is attached in its' full form in Appendix 'A' of this study."
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The Cable Television Market, 2007.
This paper analyzes the cable television industry and its growth.
1,155 words (approx. 4.6 pages), 4 sources, MLA, $ 39.95
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Abstract
The paper discusses how the cable television broadcasting market is experiencing significant growth. This is mainly due to the increasing focus from advertisers on reaching smaller and more precisely defined markets and the burgeoning interest in digital TV content delivered through cable television networks. The paper examines how the cable companies are making the transition from analog to digital signals accessible to everyone. The paper points out that for all the growth companies are going through today, there is just as much consolidation occurring. The paper describes how the cable television industry finds itself at the forefront of technological change but must consolidate in order to survive in this rapidly changing industry.
Outline:
Executive Summary
Cable TV Market Segmentation
Current Market Conditions Globally for Cable TV
Cable TV Industry Consolidation
From the Paper
"There are two dominant business models in the cable television industry which include advertising, which is consistently just over half of the revenue of the global market, and according to the latest estimates, 51% of total revenues, followed by service subscriptions at 34.5%, and lastly with cable television license fees of 14.5% according to LWC Research Telecommunications Report (2005).
"In terms of geographic distribution of revenue, the United States is 43.1% of total revenues, followed by Europe at 25%, Asia-Pacific is third with 22% of total revenues and the rest of the world is 9.9%. The majority of advertising revenues globally are generated in the United States as are subscription revenues."
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Virtual Groups, 2007.
This paper discusses group communication via the Internet.
906 words (approx. 3.6 pages), 3 sources, MLA, $ 32.95
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Abstract
In this article, the writer discusses that the Internet has changed the entire paradigm of group communication. In addressing this issue, the writer notes that it may be useful to consider the similarities and differences between virtual and real-time groups, their definitions and characteristics, and whether sociological definitions need a complete paradigm shift to accommodate the new "global society" arising from the Internet. Further, the writer investigates the manner of interaction among online groups. The writer concludes that it is much easier to appear confident and articulate online, where fewer factors influence perception and also maintains that the group member has much more control over what other group members see. The writer believes that the Internet revolution will eventually bring with it more blessing than harm in terms of equality, opportunity and employment.
From the Paper
"When these characteristics are applied to online groups, an interesting dynamic becomes apparent. The most prominent issue is communication and interaction. According to the above requirement for groups, members of a group interact with one another. While this is true of online groups, the manner of interaction is worth investigating. Indeed, when some online groups, or even the same group at different exchange times, are investigated, it appears at first glance that they are not groups at all. It appears as if there is little or no exchange between some of the members. For example, a new member joining a group on psychic experiences may introduce himself to the group while the rest of the group is engaged in a different conversation. The new member may wait days for a response, or even receive no response at all. Furthermore, some members of the group may be altogether silent, not interacting with the other members at all. There may also be a breakdown in communication that could occur more easily than with real-time, interpersonal exchanges. Misinterpretations can occur, because nonverbal communication is mostly absent; a problem that has been partially addressed by graphics such as emoticons."
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Vocabulary Exercises and Word Retention, 2007.
A critique on an article by K.S. Folse, called "The Effect of Type of Written Exercise on L2 Vocabulary Retention", which discusses word retention following vocabulary exercises.
801 words (approx. 3.2 pages), 1 source, MLA, $ 28.95
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Abstract
This paper analyzes and critiques an article written by K.S. Folse which examines the variable effects of three different vocabulary exercises on word retention, based on a sample of ESL students enrolled in intensive language programs at American universities. The paper concludes by explaining the limitations of the study.
From the Paper
"Implications for classroom practice are extensive. Teachers who base their vocabulary exercises and assessment tools on original sentences, based on the assumption that original sentences will lead to retention, may need to rethink their approach to TESOL. Folse (2006) adds that creating original sentences place undue time and energy demands on the students, which may detract from their actual ability to retain the word. Teachers also have to spend more time on grading original sentences, and poor grammar may impact grades without reflecting whether or not the student actually understood the target word. Writing sample sentences with the target words, teachers can create more meaningful and effective exams that are also easier to grade."
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