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Marketing Management and Online Marketing, 2008.
An analysis of the strategies of offline and online marketing procedures in today's business world.
2,093 words (approx. 8.4 pages), 12 sources, MLA, $ 65.95
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Abstract
This paper discusses two major modifications that the business sector has been marked by, both resulting from different approaches to corporate resources and the outside environment. It specifically analyzes offline and online marketing procedures. The paper discusses the strategies that each marketing procedure must implement and their importance in today's world.
Table of Contents:
Abstract
Marketing Management
Online Marketing
Congruence of Online and Offline Marketing
From the Paper
"A specific particularity of online and offline marketing strategies is their one-way dependency. In this order of ideas, the online marketing is dependent and cannot be implemented without offline marketing. On the other hand however, offline marketing can easily be implemented without the support of online marketing. This is generally due to the traditional and largely established characteristics of offline marketing. To better explain, offline marketing revolves around market studies of numerous elements and sits at the basis of the decision making process. The traditional collection and processing of information requires no assistance from the internet. The online marketing is on the other hand directly linked to the offline marketing as it basically does the same things, only via the internet. For instance, it advertises products and services based on the same principles as offline marketing; but does this online. Then, it promotes and sells the product and also offers customer service, just like traditional marketing; but it again does this online."
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Identity Theft, 2008.
This paper discusses the management of the risk of identity theft, both online and offline.
1,140 words (approx. 4.6 pages), 3 sources, MLA, $ 39.95
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Abstract
In this article, the writer notes that according to the Federal Bureau of Investigation (FBI), identity theft is the fastest growing form of white collar crime, costing American consumers and businesses approximately $50 billion in the United States in 2006. The writer discusses that the ever-increasing use of the Internet presents more targets of opportunity, particularly among new computer users unfamiliar with high tech information theft scams. However, the common perception that on-line activity is the greatest threat to personal information security is inaccurate; actually, more identity theft results from traditional off-line consumer transactions, especially those whose procedures typically involve relinquishing physical possession of a credit card to an employee who leaves the presence of the card's owner, such as in restaurants. The writer maintains that the most important method of protecting one's personal information on-line is through the use of passwords. Passwords should never be based on personal information like birth dates, because these are easily deduced by identity thieves with access to that information, which many people divulge in on-line personal profiles. The writer concludes that likewise, one's wireless connection should have all security features enabled and all software updates, especially anti-virus software.
Outline:
Introduction - Understanding the Problem
Protecting Private Information Off-line
Protecting Private Information On-line
General ID Information Safety
From the Paper
"One of the easiest sources of other people's private information is household trash. Therefore, it is essential to use a cross-cut paper shredder to destroy any papers containing personal information such as financial accounts, credit card statements, credit card applications and loan offers, and medical records, which often include Social Security numbers within patient billing information.
"With your Social Security number, identity thieves can obtain drivers licenses in your name, as well as open bank accounts and lines of financial credit which they can exhaust, leaving you the debtor of record. In many instances, thieves may submit fraudulent change-of-address forms at the post office enabling them to redirect your mail to an alternate address. Therefore, any apparent disruption, reduction, or delay in mail should be reported to the local post office for confirmation of your address on record and any recent change requests."
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Leadership as a Career, 2008.
This paper explores management careers in today's corporate world.
3,748 words (approx. 15.0 pages), 10 sources, APA, $ 103.95
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Abstract
The paper discusses the drastic changes in the careers of top management executives. The paper attributes this to the changing nature of the global networking systems and the modern and innovative technology being introduced into the market. The paper explores three main elements that form the core of leadership in the 21st century.
Outline:
Introduction
The Organizational Hierarchy in the 21st Century
Reviewing and Redesigning the Core of Leadership for the 21st Century
Leaders Need to Think Outside the Box
Leaders Should Be Excellent in Developing Partnerships
Representative
Analyst
The Future: Protean Careers?
Conclusion
From the Paper
"Arthur, Hall, and Lawrence (1989) in their study defined an individual's career as an ever developing cycle of experience with time. A number of researchers have used the same definition; however they have used it differently. For instance, Arthur and Rousseau (1996) in their study argued that the main difference between "careers" and "jobs" is not what most professionals think it is. They asserted that most professionals classify "careers" as high status work, such as those of doctors, lawyers, managers etc; and "jobs" as low status work such as that of laborer, waiter, etc. In fact, the concept of careers is determined by the time factor."
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Java, 2008.
A discussion on the most popular programming language that is being used by many companies - Java.
4,351 words (approx. 17.4 pages), 19 sources, MLA, $ 114.95
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Abstract
This paper discusses Java - one of the most recently developed computer scripting languages. The paper explains that the three main reasons behind the demand for Java can be quoted as requirement in the increase of productivity by developers, increase in the usage of client-sever model and increase in the number of web applications. The paper points out that Java is also known as Object-Oriented Programming -- OOP. The paper also looks at how Java programming consists of various classes and how these classes consist of objects. These objects in turn guide what action needs to be performed by the program. The paper then looks at Java in the past, present and future.
Outline:
Introduction
History of Java
Java at Present
Future of Java
Platform Independence
ITV and How Java Relates
Java Compiler in Time Warner Cable Box
Why do People Use Java, What Are its Uses
Differences Between Java and .net;C;cobol:
- Differences between Java and .net
- Differences Between Java and C
- Differences Between Java and Cobol
J2E What is it? JSSP and EJB
How Does JVM work?
From the Paper
"Java has been created by Sun Microsystems. Sun Microsystems began with Java as a project in early 1990s. During this period C and C++ were used throughout. It was found by Sun Microsystems that there are many limitations with the language C++. They decided to develop a language which can overcome the problems and limitations with C++. Like this the development of Java began. Java has got many similarities to C++ but also overcomes its limitations. It took some years to develop Java. Many changes were made and at last Java was transmitted to internet. It was during May 1995, Java was officially launched. The internet and web applications were already in the wider use. Java's usage in web pages had resulted to a warm welcome in the market. It was recognized and widely accepted. Java was gradually used for mission-critical systems as development language on various hardware and operating systems."
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Robotic Uses in Law Enforcement, 2008.
A research paper that develops a best practices guide to the use of robotic technology for law enforcement and military authorities.
4,668 words (approx. 18.7 pages), 20 sources, APA, $ 120.95
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Abstract
The paper aims to identify current applications of robotics in law enforcement and military settings, to determine future trends in the use of robotics and to provide a best practices model for law enforcement and military authorities to use when deciding which, if any, robotic application is appropriate for their purposes. The paper outlines the methodology to achieve the above-stated objectives and summarizes its findings in the conclusion.
Outline:
Introduction and Background
Methods
Results
Discussion
Conclusion
From the Paper
"The ineffectiveness of this model in responding to both natural and manmade disasters since that time, though, has highlighted the need for identifying improved ways of delivering emergency response services when existing protocols and assumptions no longer apply or the resources upon which they rely are not available. Indeed, today, security is the guiding framework for understanding the modern world in the United States in terms of both law (e.g., the USA Patriot Act, 2001) and in terms of its stated official policy (i.e., the National Security Strategy of the USA, 2002) (Crampton, 2003)."
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Promotion Activities of Advertisers, 2008.
Taking into consideration the traditional ad and promotions world, this paper looks at Internet advertising.
788 words (approx. 3.2 pages), 3 sources, MLA, $ 28.95
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Abstract
In this article, the writer notes that before the advent of the computer and the Internet, advertising and promotions were measured in terms of leads, calls, print media ads on newspapers and magazines and airtime coverage on television and the radio. The writer discusses that in spite of the popularity and familiarity of the newspaper and magazine in advertising and promotions, the Internet has become an indispensable tool in the current ad man or ad woman's marketing arsenal. The writer maintains that that Internet advertising is here to stay and it is there not to replace the print media but complement them. The writer concludes that Internet advertising is a partner in a total, multimedia campaign that assures maximum impact and effectiveness in reaching target audience.
From the Paper
"Compared to magazines and newspapers wherein a spot could run at a limited time and space is also limited, Internet advertising can continuous and run for days or months on end at very little cost. Any class of consumer can access the Internet and see the ad or promotion unlike the limited consumer base of the print media. The force multiplier effect is one of the strongest factors of Internet advertising and increases sustainability and availability. It is so effective that several ad and promotions campaign firm, including technology shops have joined the bandwagon to promote their services using Internet advertising."
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Visually Impaired Persons and Web Sites, 2008.
A discussion which examines whether students with sight problems are able to use the websites of California institutions of higher learning.
7,872 words (approx. 31.5 pages), 17 sources, APA, $ 170.95
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Abstract
The paper is a study to determine the satisfaction level of visually impaired students with the web sites maintained by California institutions of higher education. The paper provides a background and overview of the issues under consideration. It also reviews scholarly and organizational literature concerning recent initiatives intended to improve access to online resources for the visually impaired. The paper suggests the steps educators should take to ensure that their web sites conform to existing guidelines. The paper also provides a recapitulation of several other studies that advocate and oppose improved access for the visually impaired in accessing online resources.
Outline:
Introduction
Background and Overview
Studies of Visually Impaired Student Needs in Accessing Online Resources
Studies providing background information concerning need for improved accessibility to online resources
W3C Web Content Accessibility Standards
Technological Applications for Assisting the Visually Impaired Access Online Resources
Visually Impaired Students in the State of California
Studies in support of improved accessibility to online resources for the visually impaired
Studies opposed to improved accessibility to online resources for the visually impaired
Chapter Summary
From the Paper
"Such initiatives are clearly intended to help level the playing field for visually impaired individuals, and because the technology and expertise already exist to accomplish these goals, these authors and the vast majority of the others reviewed herein suggest that such developmental efforts are an important component of any Web site initiative. In this regard, Siekierska and his associates emphasize that, "Such advances may finally allow blind and visually impaired persons to access the vast amount of real-time data that are available to sighted persons with Internet access."
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SWOT Analysis of Blockbuster and NetFlix, 2008.
A SWOT analysis of the Blockbuster and NetFlix companies in the online DVD subscription market.
1,536 words (approx. 6.1 pages), 6 sources, APA, $ 50.95
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Abstract
The paper relates that NetFlix has attained market leadership in the online DVD subscription marketplace despite Blockbuster having the broadest market presence of any entertainment rental retailer globally. The paper compares the strengths, weaknesses, opportunities and threats facing these companies and assesses the trends in the industry.
Outline:
Synopsis
Comparing Strengths
Comparing Weaknesses
Comparing Opportunities
Comparing Threats
Assessing Trends
Conclusions
From the Paper
"NetFlix is credited with creating the online DVD subscription service business model, when the company launched its online service in 1999. Blockbuster, the global leader in video rentals has approximately 9,000 stores operating in 24 countries, launched its own online DVD subscription service in 2004. During the five years NetFlix was the sole provider of online DVD rentals, the company attained a subscriber base of approximately 7 million, was able to attain profitability, and has significantly re-vamped its internal logistics and order management systems for high efficiency and low cost of operation."
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Design and Budget Elements of a Proposal, 2008.
A review on the design and budgets for the Agile Software Development Company in developing software programs.
1,512 words (approx. 6.0 pages), 4 sources, APA, $ 49.95
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Abstract
The paper discusses a fixed budget proposal. This proposal as reviewed by the paper, is specifically designed for a company named 'Agile Software Development.' The paper states that when developing software programs, details should be provided on the different elements, and compares and contrasts four principles of proposal design. The paper concludes suggesting that a fixed budget proposal with a variable element provides the most flexibility when designing and developing software programs for a company.
Outline:
Introduction
Fixed Budget - "Agile on a Fixed Budget" Proposal
Conclusion
From the Paper
"A fixed budget typically entails many restrictions, meaning a defined amount of money is available for defined purposes. This amount should not vary much on a fixed budget proposal. Ambler reviews three factors of "resources, schedule, and scope" noting that even in a fixed budget, "at least one must vary" because if it does not quality production will "suffer" (Ambler, p. 1). Why is this? Quality will often decrease because technical staff may have to conform to "budgetary constraints" typically introduced by a fixed budget. This may lead according to Ambler (2007) the technology team to taking shortcuts which will also sacrifice quality. In any other type of budget, like a flexible budge, all three factors (resources, schedule and scope) could vary in terms of funding. This allows more flexibility for management (Ambler, 2003). However, Ambler (2007) notes that rarely in the technology field do software applications or development teams utilize a flexible budget fully (Ambler, 2003). Some resources, especially funding when considering the fixed budget, can vary (Ambler, 2007). Typically when someone is using a fixed budget, all financing options are fixed. However, one may provide a fixed estimate at the start of a project which allows the stakeholders to "minimize" their perceived risk; then stakeholders can treat an IT investment like "a true investment" by increasing the amount of money they provide to effective teams and decreasing funding to inefficient or ineffective teams. "
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Dell Marketing Analysis, 2008.
An evaluation of how Dell's marketing strategy is executed online and in print.
1,851 words (approx. 7.4 pages), 11 sources, APA, $ 59.95
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Abstract
The paper assesses the online advertising of Dell and compares it to the company's print advertising strategies. The paper also examines the underlying differentiating aspects of the Dell business model in order to identify why the Dell websites, defined by market segments, are so important to their overall messaging strategies.
Outline:
Synopsis
Dell's Online Marketing
Dell's Print Advertising
Comparing Dells' Online and Print Advertising Strategies
Exploring Dell's Mass Customization Strategies
From the Paper
"Dell's marketing strategies are driven by the approach the company has taken to segmenting the market. In previous years Dell has segmented by the market primarily used their products to define the customers, yet today the segmentation is much more focused on understanding target audiences by demographic, line of business or government, and increasingly, psychographic data as well. Psychographics is the study of how people define themselves into groups. The intent of this paper is to evaluate how Dell's marketing strategy is executed both online and in print, and screen captures are included of each form of advertising."
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Human Resource Management Systems, 2008.
A comparative analysis of PeopleSoft and army recruiting information support system (ARISS) software applications used by professionals in the human resources field.
750 words (approx. 3.0 pages), 4 sources, APA, $ 26.95
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Abstract
The paper examines the PeopleSoft and the army recruiting information support system (ARISS) systems and concludes that they both provide efficient benefits and compensation tracking, people management, training and learning modules. The paper relates that the PeopleSoft program provides superior support for private entities as the program is easily customized to meet the needs of individual organizations. The paper notes, however, that the ARISS software has many similar features that are customized to meet the needs of army personnel.
Outline:
Human Capital Management PeopleSoft
Human Capital Management ARISS
Conclusions
From the Paper
"According to a CedarCrestone survey (2005, 2006) of workplace technologies, PeopleSoft proved superior as a human capital management system. The survey suggests PeopleSoft is far superior for private and public entities interested in managing "benefits and payroll", in "learning management and talent management" and in "employee and manager self-service". Theses six criteria are the criteria the researcher uses to compare PeopleSoft with ARISS. PeopleSoft provides an easy-to-use user interface that allows benefits and compensation managers to exchange information through an intranet so payroll and associated benefits can be matched with each employee and other relevant party associated with the enterprise."
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Dell and Toshiba's Organizational Strategy, 2008.
This paper looks at how Dell Computers and Toshiba have successfully deviated from standard business practices.
1,024 words (approx. 4.1 pages), 7 sources, MLA, $ 36.95
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Abstract
The paper discusses how both Dell and Toshiba have used organizational learning to break the mold and dominate different facets of their industry. The paper explains how Dell developed a unique strategic model of responsiveness and cheap customized solutions. The paper then looks at how Toshiba pursued an expansive strategy of openness with distributors and manufactures that has been breaking the mold of traditional Japanese success for technology firms.
From the Paper
"Since its conception, Dell Computers has deployed one of the most unique strategies of structuring its operations of any modern computer company. Dell was an early mover in the new field of adopting innovative strategies into its corporate framework, and using organizational learning to become a competitor in an industry dominated by giants. When Dell began in 1985, traditional companies like Toshiba followed the conventional plan of having a large inventory, strong relationships with traditional retailers, and selling inventory through retailers so the item would be available for purchase immediately. However, as a new company, Dell Computer lacked the capital to have an equally large inventory and an established reputation to attract distributors willing to invest in a large Dell inventory (Mitchell, 2007)."
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