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Cell Phones and Privacy, 2007.
This paper questions whether tracking technology is necessary to ensure child safety.
1,275 words (approx. 5.1 pages), 3 sources, MLA, $ 43.95
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Abstract
This paper contends that the use of the global positioning system technology, as a way for parents to follow the movements of their children, is an invasion of privacy and essentially is a tool for spying. The paper highlights the harm caused by the parental use of tracking technology. The paper asserts that cell phones are not always reliable in terms of their coverage anyway and also points out that a child can simply turn the phone off and thereby cut off the parental observational abilities.
Outline:
Thesis
Literature Review
From the Paper
"There is already plenty of evidence that citizens are slowly but surely losing privacy; the federal government simply taps phones when it wants to and uses the justification that it is fighting terrorism; bank accounts are also subject to government snooping in the name of the war on terror; and just about every public building and retail store and parking lot has camera trained on all who pass by or enter. This society is now being watched, monitored, observed and recorded at levels that are unprecedented. It's time to take a close look at our privacy."
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Cyber-Sex and Human Sexuality, 2007.
An analysis of Michael Ross' article, "Typing, Doing, and Being: Sexuality and the Internet", which discusses human sexuality and the Internet.
1,194 words (approx. 4.8 pages), 1 source, MLA, $ 40.95
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Abstract
This paper presents an examination of a scholarly article about one aspect of human sexuality. It specifically explores an article called "Typing, Doing, and Being: Sexuality and the Internet" written by Michael Ross, which discusses human sexuality and the Internet. The paper contains a copy of the article at the end of the paper.
Table of Contents:
The Article
The Facts Used
Reflection
From the Paper
"The Internet provides the forum for one person to have several different sexual personas with different ages, genders, preferences and desires."
"This has held true through other readings I have done in the past. In fact, news shows are constantly broadcasting the fact that people use the internet to pretend to be something other than what they are. An extreme example is that show that sets people up with a decoy and they believe they are coming to meet a 12-year-old girl and the cameras are waiting when they arrive."
"Outside of such illegal and immoral behaviors articles have supported the idea that the Internet is an alluring sex arena because it allows participants to "try on" various personas and act out their sexual fantasies while remaining safely hidden behind invented names, genders and pictures."
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Entrepreneurship In The Modern Era, 2007.
An analysis of the effects of technological advancements on entrepreneurial competency.
2,278 words (approx. 9.1 pages), 5 sources, MLA, $ 70.95
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Abstract
This paper discusses entrepreneurship within the modern era and describes the substantial difficulties and challenges that entrepreneurship faces. It specifically aims to understand the implications of technological changes to entrepreneurial competency. It also discusses the necessary steps towards a successful start-up creation.
Table of Contents:
Introduction
Body
Implications
From the Paper
"Business plans are an integral part of entrepreneurial competency; this is because it is the established means by which a business explains their short and long term goals as well as their specific advantages and disadvantages. Although it is now traditionally viewed as a document for investors and external presentations, the real purpose of the business plan is for use as an internal guiding document. Entrepreneurial competency must focus on recapturing the importance of strong business plans for several reasons. First, it is the first step towards establishing real tangible goals for a company and allows for entrepreneurs to think of the scope of the business. Second, this is a tool that will serve as a guiding principle for to the company to refer to when they lack direction or are forced to "fire-fight" throughout the duration of their business. When companies do not focus on their business plan, they often lose sight of their overall goals and forget the feasibility of their idea. The dot.com bust of the 1990s was the evident result of this, when internet companies were built upon the premise of execute now, revenue later and thus did not accurately identify the holes within their entire operational scheme."
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Digital Media Budget for Zap Cars, 2007.
A review of strategies implemented by Zap Cars Digital Media (DM) budget.
4,085 words (approx. 16.3 pages), 4 sources, MLA, $ 110.95
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Abstract
This paper discusses three strategies being implemented in the Zap Cars Digital Media (DM) budget. It discusses how they have the potential of being quantified in terms of their contribution to increasing awareness, in addition to moving potential customers through a sales funnel. The three strategies are particularly analyzed from a financial perspective.
Table of Contents:
Budgeting and Creating the Zapped! Website, downloads, and ZapMe! Label
Marketing Strategy Implications of the Zapped! Website, downloads, and ZapMe! Music Label
Pre-emptive Web Marketing including SEO and Analytics
Marketing Strategy Implications of Web Marketing including SEO and Analytics
Rich Media Advertising on Google, MSN and Yahoo
Marketing Strategy Implications of Rich Media Advertising on Google, MSN and Yahoo
Marketing Strategy Implications Summary
From the Paper
"In conclusion, the strategic implications of pursing the three strategies will be to create significant buzz marketing opportunities and set the foundation for a very strong brand for Zap Cars going forward. Ultimately Zap Cars needs to make all three strategic initiatives work in conjunction with each other to create strong word-of-mouth references by the 20 - 30 year old males who comprise the company's target market. In addition the use of the ZapMe! music label will also give Zap Cars a platform for starting Guerilla Marketing campaigns, sponsoring musical and media events, and sponsoring tours of new and emerging artists. Zap Cars needs to make all these strategies work to make the brand be seen as environmentally conscious and also non-conformist enough to attract the members of the target market as effectively as possible. The bottom line is that through all these efforts, the ability to deliver an exceptional online experience to any visitor to their website, an event they sponsor, or anyone downloading music will connect high levels of individuality and freedom with the Zap Cars brand."
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Controlling Urban Congestion, 2007.
This paper provides an analysis of data from London, Stockholm, and New York City in order to discuss variable pricing as a means for controlling urban congestion.
2,615 words (approx. 10.5 pages), 10 sources, MLA, $ 78.95
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Abstract
In this article, the writer notes that roadway congestion is a significant problem for nations with an active motorist population, especially in urban areas. The writer points out that traditional efforts to combat congestion have typically focused on increasing capacity through increases in roadway infrastructure. The writer then claims that research has shown, however, that these methods are ultimately ineffective for controlling congestion and its associated ills. Economists have long seen the value in associating usage costs with roadways in order to control congestion and encourage more efficient resource use. The writer relates that with technology finally catching up to this ideal, roadway-pricing schemes are becoming more popular in cities throughout the world. The writer concludes that a consideration of the pros and cons of pricing strategies implemented in London and Stockholm, and proposed in New York City, reveals that while there is still significant political and public resistance, the strategies are effective at achieving their stated goals.
Outline:
Introduction
The Myriad Negative Effects of Persistent Congestion
Why Congestion Continues Despite Increased Expenditures on Highway Infrastructure
Variable Congestion Pricing as a Viable Solution
Schemes to Alleviate the Problem of Urban Congestion
London: a System at Work
Stockholm: a Seven-Month Experiment Ready for Implementation
New York City: Public and Political Resistance
Schemes for Controlling Roadway Congestion
Analysis of the Costs and Benefits
Conclusions
From the Paper
"Congestion, both in urban centers and on connecting highways, has become a major problem for the transportation networks of cities throughout the world. In the world's major metropolises, the issue has become particularly acute, with congestion having profound negative effects on air quality, travel time, the cost of goods and services, and the general livability of cities. Congestion problems are literally becoming a liability for these cities. As the pressure of congestion increases, the capacity of a given city to function effectively is greatly diminished, resulting in hidden and overt costs for individuals, businesses, and public resources. The net effect, then, of congestion has been consistently deleterious."
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A Writing Timeline, 2007.
This paper examines a website that proposes a method of teaching students to write more effectively.
1,119 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper discusses the teaching of writing to students and analyzes a website set up by a teacher that details her timeline method of teaching students to become more effective and successful writers. The paper shows how the writing website provides teachers with a step-by-step method for helping students learn to write more effectively. The paper approves of the timeline that divides the writing assignments up into smaller steps so that students do not become overwhelmed.
From the Paper
"Teaching students to write is one of the most important duties that a teacher is charged with. Written communication skills are a vital part of education, employment and other aspects of life. It is rated so highly in the field of education that many states require that public school students go through a writing assessment at various grade levels for the purpose of assessing the writing lessons and curriculum(Barenbaum, 1988)."
"Teachers are constantly on the lookout for lesson plans or ideas that will help teach writing skills to their students."
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Transnational Crime, 2007.
This paper discusses globalization and the rise in transnational crime.
823 words (approx. 3.3 pages), 6 sources, MLA, $ 29.95
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Abstract
The paper explains that transnational crimes have increased steadily since the advent of the Internet, as many crimes can be done from half way around the world with the click of a mouse. The paper discusses how transnational crimes cause problems in three specific areas and looks at the steps that can be taken to reduce its occurrence.
Outline:
Introduction
Growth of Globalized Crime
Four Legal Traditions
From the Paper
"Globalization for the most part, has provided a positive new dimension to life. People can chat with others around the world, cultural diversity is being shared on a global business level and parts of the world that used to live in fear of each other now know they have little to fear. With the positive aspects of globalization however, come some negative ones including increased transnational crime(The Explosive Growth of Globalized Crime http://usinfo.state.gov/journals/itgic/0801/ijge/gj01.htm)."
"Transnational crime is committed in literally thousands of ways. Some examples of transnational crime include the shipment into the US of the drug Ecstasy, being manufactured in the Netherlands, computer viruses being sent worldwide from one office in the Philippines and large US banks discovering that they have been used in large Russian money laundering operations."
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Apple Computers, 2007.
A discussion of the strategic initiatives at Apple that helped turn it into one of the most innovative and profitable companies in the world.
1,076 words (approx. 4.3 pages), 3 sources, MLA, $ 37.95
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Abstract
The paper relates that the rejuvenation of Apple is directly attributable to three strategic areas becoming more effective. The first is the transformation of their operations systems, the second is the greatly intensified focus on product development and the third is the renewed emphasis on their distribution strategies. The paper also notes that underscoring these strategic initiatives is the vision and passion of one of the company's founders, Steve Jobs.
Outline:
How Apple Transformed its Operations Systems
Intensified Focus on Product Development and Innovation
Transforming Distribution Channels through Order Management
From the Paper
"The underlying system components that Apples' Operation Systems rely on for keeping demand from all selling channels in coordination to supply chain systems is their global distributed order management system, direct selling forecasting system, indirect selling forecasting system, pricing management system, and services system that handles both music-based and computer-based or Macintosh systems. The integration of all these systems is at the distributed order management hub within Apple's manufacturing centers which gives Apples' retailers real-time status of their orders."
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Business Security, 2007.
This paper discusses whether a single security director should control both traditional security and information technology security.
2,265 words (approx. 9.1 pages), 6 sources, MLA, $ 70.95
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Abstract
The paper looks at the difference between physical security and digital/logical security. The paper explains the role of the traditional security director and the difficulties of setting up systems that are not tangible compared to setting up perimeter fences or deploying security guards across the facility. The paper examines arguments for and against a single security director. The paper concludes that the executive management is the sole determining group for whether security should be with two people or just one person. The paper is of the opinion that the current trend of having one person trained in both areas makes good business sense and will ensure a total security posture.
From the Paper
"In the days before the ubiquity of the computers and the Internet, security was confined to physical, personnel, communications and operations of a business enterprise or an infrastructure. The security director is the overall in charge of ensuring that barriers, locks and other mechanical devices are properly used to control access to the facility. Personnel are briefed and lectured on protecting themselves within the corporate premises and when they are out of the office. They are warned about corporate espionage, criminal elements and other nefarious individuals or organizations that can do harm to their persons or the company."
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Office 2007 vs. 2003, 2007.
This paper analyzes Microsoft's Office 2007 in comparison to Office 2003.
985 words (approx. 3.9 pages), 3 sources, MLA, $ 34.95
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Abstract
In this article, the writer compares Office 2007 to Office 2003 for business use. The writer maintains that it is important for the company to upgrade to Office 2007 due to unique enhancements that will greatly increase productivity. The writer notes that although Office 2003 is a fairly robust application, business needs faster and more reliable performance from its tools. In addition, the writer points out that the new version supports collaboration tools that can allow different departments to work together more efficiently. The writer concludes that Office 2007 is more intuitive, more scalable, and creates more opportunities for business.
Outline:
Main Features
Office 2007 Components
Compatibility
Conclusion
From the Paper
"Office 2007 also includes new server-side tools such as Groove and SharePoint Server 2007. These applications feature collaboration and communication capabilities that allow multiple users to interact on various projects."
"Office 2007 also supports a new document format called Office OpenXML. This new format allows third-party applications to easily read and create Office 2007 files using the popular XML format. Files created using OpenXML can also get up to 75% compression than previous Office versions."
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Google, 2007.
An analysis of Google's status as a cult brand.
812 words (approx. 3.2 pages), 10 sources, MLA, $ 28.95
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Abstract
This paper aims to validate the attainment of Google as a cult brand. It relies on several analytical frameworks and constructs to illustrate how Google has created a brand that has attained cult status. The paper looks at Google's website design, content generation and organization strategies, usability and navigation and speed of downloads to explain its attainment of cult status.
Table of Contents:
Executive Summary
Evaluating Google's Branding Equity
Analysis of Models
From the Paper
"The second model that is used to evaluate Google's brand equity is one based on the network perspective. The network perspective, which takes a broader view of the firm, (Chetty & Patterson 2002) define brand equity as extending beyond the economic tangible benefits, to include intangible and often utilitarian in approach and scope. A key shortcoming of this model is that it has an incomplete view of the consumer in a B2C branding scenario and as a result is best used in the context of only B2B branding strategies (Van Durme et al. 2003).
The third framework applied to Google's brand equity is the relations marketing (RM) model, which defines the value of brand equity as a function of the global competitiveness across comparable networks and customers' adoption and reliance on the brand. The RM model also focuses on the reciprocal nature of branding, which for Google includes free e-mail, office automation, and web acceleration products. This reciprocal nature of Google exemplifies the RM model from a networking and relationships standpoint (Fournier 1998). The RM Model is also attributed with brand loyalty and the development of cult brands due to its highly reciprocal nature and the fact that many of the most brand-loyal customers define themselves by the brands they buy and support. This model also supports the contributory role of marketing communications in strengthening a brand over time (Morgan & Hunt 1994)."
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Internet Cafe in India, 2007.
This paper discusses opening an Internet cafe in India.
4,153 words (approx. 16.6 pages), 7 sources, MLA, $ 111.95
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Abstract
The many factors that must be taken into account before opening an Internet service cafe in India are the subject of this paper. Specifically focusing on the market size, resources, regulations and risk of opening and operating an Internet cafe in India, this paper discusses the advantages and disadvantages of each. These specific factors are evaluated in the context of creating a new venture which has as its strategic objective the delivery of Internet access to the millions of Indian residents who are increasingly relying on the Internet as a communication and learning medium. The writer concludes that it is clear that setting up an Internet cafe in India is a very risky strategy that does not clearly have a solid growth future associated with it given the major limitations of Internet service providers (ISPs) becoming competitors and increasingly complicated regulatory compliance demands.
Outline:
Introduction
Country
Analysis - Country Evaluation
Market Size
Advantages
Disadvantages
Resources
Regulations and Procedures
Conclusion
From the Paper
"74% of India's Internet users are from the Global High Income segment, and 22% are from the Global Middle Income segment. This is excellent news for anyone looking to provide Internet services in the India, especially if the company proposing the services is from another nation. Kumar found that the highest income segment of the Indian population has a high willingness to purchase products and services from global suppliers. This is in marked contrast to the largest and poorest income segments of India, which have a marked distrust of any foreign brands. This lack of trust has contributed to the continued high tariffs on infrastructure providers, which has hampered the growth of certain industries. Yet in the context of creating an Internet access provider business, the highest income Indians will find this a useful service. The aspiring aspects of the highest income segment having this as a service will permeate the global Middle Income segment eventually. The result will be an aspirational approach to consumption on services and foreign-produced and purchased products as the elite income segment of India can readily afford to do."
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