| Papers [1-12] of 850 :: [Page 1 of 71] | | Go to page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —> | |
|
|
Credibility in Sales, 2008.
An analysis of communication strategies that enhance credibility for salespeople.
3,370 words (approx. 13.5 pages), 15 sources, APA, $ 95.95
»
Click here to show/hide summary
Abstract
This research proposal discusses the specific factors that contribute to the perception of a salesperson's or an organization's credibility. It first discusses the impact that the Internet has on the perception of credibility of organizations' online advertising among the consuming public. The paper then looks at what steps salespeople and companies can take to develop an improved perception of credibility among the consuming public. Finally, the paper discusses in which industries and for what products and services credibility is deemed most important.
Table of Contents:
Introduction
Review of the Literature
Research Questions
Methodology
Conclusion
From the Paper
"The research showed that the essence of credibility is worthy of being believed and trusted. The research also showed that gaining and keeping market share in an increasingly globalized marketplace is a challenging endeavor, but successful companies are able to do so by ensuring that the consuming public perceives them as credible and their products or services will do what they say they will. In fact, even the absolute best product or service on the market will likely not sell as readily as those that are perceived as having more credibility by virtue of a salesperson's or organization's ability to communicate these sometimes-nebulous values to the consuming public. The proposed study will fill in some existing gaps in the body of knowledge concerning credibility among the consuming public, particularly as it applies to the dynamic online marketing environment today."
| |
|
Box of Chocolates, 2008.
This paper discusses the identity and marketing of different chocolates, examining Milka Chocolate and Ferrero Rocher.
1,742 words (approx. 7.0 pages), 5 sources, MLA, $ 56.95
»
Click here to show/hide summary
Abstract
The writer notes that although the multibillion dollar industry of chocolate has thousands of different products to offer, this essay focuses on only two of them: Milka Chocolate and Ferrero Rocher. The writer points out that both Milka and Ferrero are products created by international companies which have excelled in producing highly superior chocolate for over a century. The writer then discusses that the similarities between the two brands, however, end there, mainly because they have chosen two very different market segments. Both have carefully crafted, unique images. Milka is presented as one of the best chocolates for children and young people having milk as one of its main ingredients, while Ferrero Rocher is shown as the embodiment of refined almost, elitist-like chocolate, suited only for celebrations or special occasions. Additionally, the writer discusses how the companies gained these identities.
From the Paper
"Philippe Suchard is the Swiss who in 1824 first founded the Suchard Company and successfully produced this chocolate. However, it was not until the year 1890 that the milk was added into the chocolate's recipe, thus creating for the very first time Suchard's milk-chocolate. It took 11 more years, until 1901 for the brand Milka to be born. The very first paper used to wrap Milka in was purple presenting a picturesque image of the Alps, with a cow, having a bell around her neck, in the foreground. The name "Milka" has actually been created by using the two German words Milch (milk) and Kakao (Cocoa). Nowadays, Milka has the world-renowned package presenting the purple one of kind Milka cow, with the Alps in the background.
"It is said that a cow was chosen to promote the brand as it embodies better than any other animal the origin of the Milka brand."
| |
|
Fashion Models, 2008.
A discussion on how the media influences women to be thin, affecting even those females who are not overweight.
1,326 words (approx. 5.3 pages), 7 sources, MLA, $ 44.95
»
Click here to show/hide summary
Abstract
The paper states that no media outlet strives to influence public perception more than fashion magazines, and in their quest to mold public opinion, fashion magazines have had a negative impact on how women perceive their bodies. The paper comments that the consequences have been frightening. Images of overly-thin fashion models have had a negative effect on the self-esteem of women, and this low self-esteem has led to dangerous conditions, such as eating disorders. The paper highlights that the desire to be thin among American women, which has largely been driven by media influence, affects even the youngest females who are not overweight. The paper concludes that it is time for the fashion magazine industry to stop claiming that it cannot control this problem.
Outline:
Introduction
Fashion and Self Esteem
Wrestling with a Solution
Conclusion
From the Paper
"Is there a way to remedy the hazardous effect that super-thin models have on women's self esteem? It's possible, of course, for women to simply stop purchasing magazines that are making them feel poorly, although they will likely encounter these same models in other media, such as television. Also, some would argue that models should look thinner and more beautiful than the average woman -- they are, after all, models. But turning a blind eye to the problem is to ignore overwhelming research that shows that ultra-thin models are posing a public health risk for America's women, let alone the risks those models are enduring themselves. To solve this problem, the fashion industry should borrow a strategy from high school and college wrestling, which have dealt with dangerous weight problems by requiring wrestlers to maintain a certain level of body fat in order to compete."
| |
|
Turn Off The Television!, 2008.
A persuasive essay against the dominant influence of television in American culture, specifically on children.
874 words (approx. 3.5 pages), 5 sources, MLA, $ 31.95
»
Click here to show/hide summary
Abstract
The writer asserts that because of advertising to children on television, children now nag their parents to buy what they want and they become the consumers of the future. The writer reveals that advertisers know that children are cognitively not developed enough to resist such advertising and once these consumption patterns are established early on in life, they will be difficult to eradicate. The writer uses the Dora the Explorer television character to illustrate how an entertainment show has become an advertising medium for an expensive cereal. The writer discusses the need to ban advertising to children and proposes that parents should simply ban television from their home and reinstate the family meal as an institution. The writer is passionate about not buying food masquerading as toys, like the Dora the Explorer cereal.
From the Paper
"Turn off the television. This may sound like a simplistic and perhaps extremist statement to make to America's families. But when we as a society get to the point where we are consuming what we watch on television even in our breakfast bowls, it is time to take control of our leisure time and lives. In particular, with children's advertising, the line between entertainment and advertising has grown so blurry that television characters like Dora the Explorer have 'become' cereals, and advertisements for unhealthy processed foods and cheap toys are made to resemble the advertisements of cartoon shows."
| |
|
An Advertising Analysis, 2008.
This paper provides a rhetorical analysis of a Trim Spa advertisement campaign.
743 words (approx. 3.0 pages), 3 sources, APA, $ 26.95
»
Click here to show/hide summary
Abstract
The paper examines the advertisement where Anna Nichole Smith endorses Trim Spa, the diet product that claimed credit for her weight loss. The paper analyzes the elements of all three components of classic rhetoric in this advertisement; its obvious use of an ethical appeal (ethos), an appeal to emotions (pathos) and an appeal to a logical conclusion (logos). The paper identifies the targeted audience of females who identify with the message of the importance of losing weight to maximize their attractiveness, sex appeal and power in relation to men.
outline:
Introduction
Ethos
Pathos
Logos
Target Audience
From the Paper
"A recent television advertisement for Trim Spa features Anna Nichole Smith shortly before her recent death. After years of being obese, as prominently displayed in a television series following her daily life, Anna Nichole suddenly lost all her excess bodyweight and regained the figure that had enabled her to work as a model and actress, and before that, as an exotic dancer in Texas."
| |
|
Sponsorship Effectiveness, 2008.
An in-depth study measuring the effectiveness of television sponsorship in Singapore in relation to a service-related product such as MasterCard.
13,458 words (approx. 53.8 pages), 57 sources, APA, $ 249.95
»
Click here to show/hide summary
Abstract
This paper presents a research study that measures the intention to purchase of sponsored product after watching a television program sponsored by MasterCard in Singapore. It ascertains the effectiveness of television sponsorship in Singapore, by predicting the intentions to purchase of sponsor's product or utilize sponsor's services using a modified version of the theory of planned behavior (TPB). Overall, the purpose of the study is to uncover the major influences on the decision to purchase a sponsor's product. Effectiveness of sponsorship has been measured in this thesis using the theory of planned behavior Both, theory of planned behavior and social identity are used to determine whether social identity adds explanatory value to the theory of planned behavior for sponsors.
Outline:
Introduction
Literature Review
methodology
Results and Discussion
Conclusion
From the Paper
"The seventh question explored the relationship between intention to purchase and social identity (family). Question eight explores the relationship between social identity (friends) and intention to purchase. The answers of the respondents have been summarized in Table 8.1. Eighty Five (85) respondents asserted that it is "extremely likely" that for them to purchase a Master Card after watching the National Kidney Foundation (NKF) show sponsored by them is extremely important because of the support they have got from their friends. "
| |
|
Marketing Strategy of GlaxoSmithKline (GSK), 2008.
An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position of Sensodyne in the toothpaste market.
2,815 words (approx. 11.3 pages), 15 sources, APA, $ 83.95
»
Click here to show/hide summary
Abstract
The paper refers to GlaxoSmithKline (GSK), a pharmaceutical company that employs over 100,000 people in 116 countries, of which more than 15,000 work in research. The paper notes that research and development activity is important for GSK because it forms the basis of innovation. The company's current 92 brands and over 1,000 products have registered a $45,000 million turnover in 2006. The turnover growth rate was 7% compared to 2005.The paper evaluates the company's and its product's position in the industry with specific reference to Sensodyne toothpaste, determines its competitive advantages and weaknesses when compared to its competitors, suggests improvements and the way to implement them.
Outline:
Introduction
Situation Analysis
SWOT Analysis
Target Market
Product Strategies
Distribution Strategies
Promotion Mix Strategies
Pricing Strategies
Conclusions
From the Paper
"This can be seen from the table previously provided. Sensodyne market share remained relatively stable on the US market in the period from 1999 to 2000. In 1999, the Sensodyne market share was 4.1 %, while in 2000 it increased slightly to 4.2 %. Supply is relatively controllable as well, because the company can virtually evaluate the necessary quantity for the market and produce a quantity that will match this to a certain degree. "
| |
|
The Effects of Advertising, 2008.
A research proposal to explore the correlation between advertising and consumer purchase motive.
961 words (approx. 3.8 pages), 13 sources, APA, $ 34.95
»
Click here to show/hide summary
Abstract
The paper proposes a market research study to discover how advertising affects or impacts, if at all, consumer purchase motive. The paper predicts that the consumer study groups' individual purchasing motive will correlate with the advertisements tho which they are subjected. The paper notes the general premise that advertisers continue to spend millions of dollars a year on advertisements and concludes with the belief that this study will demonstrate how advertising greatly affects consumer purchase motive.
Outline:
Introduction
Abstract of Study
Hypothesis
Conclusion
From the Paper
"The amount of money spent on advertising consumer products is rising every year. (Graydon, 2003 p. 156). At its most fundamental definition, advertising is paid and is sometimes free communication through a medium in which the sponsor is identified and the message is controlled. The methods used for advertisements are diverse, including publicity, public relations, product placements, sponsorships, underwriting and sales promotion. Further, every medium imaginable is used to send the advertiser's message to the consumer, including television, radio, movies, magazines, newspapers, Internet and billboards. (Young, 2005 p. 76)."
| |
|
"Your Best Body in One Hour", 2008.
A review of the strategy and content of an article that Alwyn Cosgrove wrote for the magazine, "Men's Health," entitled "Your Best Body in One Hour."
886 words (approx. 3.5 pages), 1 source, MLA, $ 31.95
»
Click here to show/hide summary
Abstract
This paper discusses the impact that magazine articles have on an individual's self image. It focuses on an article that Alwyn Cosgrove wrote for the magazine, "Men's Health," entitled "Your Best Body in One Hour." The paper discusses the strategy and target audience of the article, as well as the information it contains and the way that the information is spread in the article.
From the Paper
"The targeted public is rather clear: sport fans and especially those interested in fitness and working out. Indeed, the catchy title attracts the attention of most readers because it focuses exactly on the theme of the entire magazine: making the best out of your time in terms of exercising. However, there are a few aspects that can be pointed out. In the first place, the article presents, more or less, an attempt to attract those willing to follow a certain fitness routine. The entire piece however is presented from the perspective of a virtual coach that maintains the contact between the reader and the exact message he wants to transmit. In this sense, the respondent feels a sense of personalization of the message, especially taking into account the colloquial tone of the article. Therefore, the reader feels a first class athlete, possibly a body builder. This is a useful technique for attracting both the attention on the respective subject, and on the overall content of the magazine."
| |
|
Coca Cola, 2008.
A review of Coca Cola's place in the market, and suggestions for improvement.
941 words (approx. 3.8 pages), 3 sources, MLA, $ 33.95
»
Click here to show/hide summary
Abstract
The paper discusses the fact that Coca Cola is no longer the "sparkling brand" in the beverage industry and refers to an article in the New York Times entitled, "Coke Struggles to Keep Up With Nimble Rivals" by Andrew Martin in which he refers to the problems which Coca Cola has endured. The paper then suggests missed opportunities, new marketing strategies and ideas to rectify the situation and to restore Coca Cola's position.
From the Paper
"The history of Coke is a vast one that dates as far back as 1886. Two men, an Atlanta Pharmacist and a civil war veteran created coke as a tonic that was made to help aid people suffering from fatigue and headaches. In 1926, a foreign department was created to begin globalizing the Coke brand. The year 1981 marked a boom in profit share for Coke stockholders when value per share increased from an average of $35 to $2,209.72 during the time Goiuzueta was the chief executive. In 1990, the World of Coke Museum opened with an average of 750,000 visitors per year. (Martin 3) May 2007, Coke announced the purchase of the vitamin water company Glaceau for $4.1 billion. (Fisher) June 2007, Coke announces their funding project to conserve seven major rivers worldwide as well as revamp bottling techniques."
| |
|
Public Relations Campaign, 2008.
A proposal for a public relations campaign for the L'Oreal group of summer products.
2,370 words (approx. 9.5 pages), 2 sources, APA, $ 72.95
»
Click here to show/hide summary
Abstract
The paper describes a public relations campaign proposal for L'Oreal's summer products launch and focuses on continuing the relationship between L'Oreal and its clients, as well as building relationships with new clients. The paper sets forth the specific goals and objectives that must be attained based on an analysis of the marketing and communication situation at L'Oreal. The paper presents a plan of action using mass media, messages, and budgets.
Outline:
Introduction
Problem/Opportunity Statement
Situation Analysis
Internal Factors Analysis
External Factors Analysis
Establishing the Objectives
Identifying the Target Customer Segments
Establishing the Strategies and Tactics to be used in the PR Campaign
Communication Channels
Activity Calendar
Budget
Control and Evaluation of the Results
From the Paper
"Organizing special events. The company will organize a special event for launching the new line of products for summer. This will be the central piece of the PR campaign in our case. The entire campaign relies on successfully organizing this event. Given the fact that we are dealing with products addressing summer use, the event must have a strong connection with the concept of summer. The scenery the event will take place in must be in complete accordance with the concept of summer. Therefore, it I recommended to organize the event on a beach, whether it is a real or an artificial one, since the beach represents best the idea of summer. If possible, the event should be organized on a real beach, in areas that allow this. Of course, most locations will not allow this, therefore it is recommended to create, design, and construct an artificial beach. The artificial beach will however contain real palm trees and real sand, an artificial ocean, which is not very hard to build, since it is widely used in movies. The guests invited at the event will wear beach clothing. It is recommended to serve exotic dishes and drinks. The new product line to be launched is named Sublime Summer. The event, which will take place during the evening and night, should be named A Sublime Night for a Sublime Summer."
| |
|
Prescription Drugs and the Health Care Industry, 2008.
An examination of the rising costs of medicine and its effect on the health care and medical aid programs.
1,534 words (approx. 6.1 pages), 9 sources, MLA, $ 50.95
»
Click here to show/hide summary
Abstract
The paper discusses the growing concern over the increase in prices and the reduction in the affordability of prescription medications. The paper highlights the fact that the FDA has proposed reviewing prescription drug advertising material before they are allowed to be viewed by the public. In addition, the paper recommends that clinical trials used to support advertising claims, be approved by them. The paper confirms that the research shows that pharmaceutical companies have to be made more accountable for their products and advertising promises.
From the Paper
"Another possibly even more disconcerting criticism of the prescription drug industry is the numerous allegations of manipulation and even false information. As the saying goes, with power comes corruption and there have certainly been assertions in the media and in many research studies that the drug companies are exploiting the health care market to a great extent. For example, there is the allegation that the drug companies are manipulating the public through their advertising campaigns and are in fact influencing the way that doctors and other health care professionals prescribe drugs."
|
|
|
