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Pepsi India, 2004.
Examines the business ethics of Pepsi India.
1,273 words (approx. 5.1 pages), 5 sources, MLA, $ 43.95
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Abstract
This paper outlines a case study regarding the ethical issues surrounding Pepsi India, which conducted an aggressive marketing campaign that defaced the environment in India. It includes a description of the moral dilemma, those affected, Pepsi's past conduct in India, and other relevant factors. Suggestions for a resolution to the conflict are also provided.
From the Paper
"The case study is regarding the ethical issues surrounding Pepsi India which conducted an aggressive marketing campaign which defaced the environment in India. Pepsi sells upwards of 160 million cases annually through 750,000 retail outlets across India. The principal moral agents involved are Pepsi marketing personnel, presumably in India, and those they hired to paint rocks with colorful Pepsi advertising in the Himalayans."
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Nestle's Marketing Practices, 2003.
An examination of the controversy of feeding infant formula over breast milk by discussing the involvement of Nestle's and other companies' advertising strategies.
1,221 words (approx. 4.9 pages), 1 source, MLA, $ 41.95
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Abstract
This paper briefly discusses how the World Health Organization is concerned about the number of bottle-fed babies over breast-fed babies. It links the advertising practices of Nestle and other formula-producing companies to this phenomenon and discusses whether there needs to be better control and legislation regarding these companies.
From the Paper
"Infant formula, saving lives or taking lives? What at first appears to be an absurd question is one that was originally posed more than thirty years ago, and is still being monitored today. As the ?world?s third largest food company?, (Shaw 224) Nestl? Corporation, is in the center of this debate. When Henry Nestl? first developed his alternative to breast milk, in 1860, a life-saving alternative was given for infants who couldn?t breast feed. This alternative was introduced to developing countries, where ?organizations such as the International Red Cross [?] has used the formula to feed thousands of starving infants in refugee camps.? (Shaw 224) So, what is the concern?"
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Advertisement Analysis, 2002.
Analysis of an advertisement for the X-Box game, "Grabbed by the Ghoulies".
1,942 words (approx. 7.8 pages), 1 source, MLA, $ 61.95
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Abstract
This paper describes the graphics and contents of an advertisement for Microsoft's X-Box game, "Grabbed by the Ghoulies". It discusses the advertisement's target audience and its positioning. The paper also analyzes the message strategy and graphics strategy used in the advertisement and the brand identification strategy. The overall assessment of the advertisement's success in reaching its intended audience is positive.
From the Paper
"This is the catch-phrase header that appears at the top of the 2-page ad. The ad is targeted at the primary MAD audience ? teenagers ? and through ?comic-book? styled layout of graphics and minimal text, the ad entices their market into either wanting to play the game, or investigating the game at either their local retail store or online. The ad also utilizes a single picture of teenagers playing the game. This is interlaid within the comic-book layout of scenes from the game as well as ?comic? blurbs, like ?Thwack!!!?."
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Communication in Advertising, 2002.
A look at the role that interpersonal communications plays in advertising and marketing.
1,590 words (approx. 6.4 pages), 5 sources, MLA, $ 52.95
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Abstract
This paper examines how interpersonal communications skills are important in building trust within groups, between people and across differing groups and organizations. It shows how advertisers tap into these types of interpersonal communication techniques in order to forge bonds with their target audiences and how lesser-skilled advertisers will often turn off their audience with ill-conceived messages, poorly delivered and often ill timed. Savvy advertisers know that, at least in the American marketplace where there are multiple companies with similar products competing, developing advertisement that, at least, establishes a common bond with its audience via interpersonal communications, both verbal and non-verbal cues, will be more likely to be successful.
From the Paper
"Important to any group, organizational, or even individual relationship to keep and maintain cohesion is the element of trust. As an example, in the most basic group unit for many people, the family, trust between parents and children, between siblings, and between mother and father, all play a role in a family?s cohesion. Through trust, children learn how to interact with those outside of the family, learn how to communicate with the world around them and develop self-esteem, or lack thereof. Because of the tendency for hierarchal relationships in families, people will often learn differing responses for communicating with those in their own age group, and with those older or younger then they are."
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Billboard Advertising, 2002.
An examination of the need to regulate billboard advertising in the United States.
4,105 words (approx. 16.4 pages), 6 sources, MLA, $ 110.95
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Abstract
This paper examines the issue of billboard advertising from the premise that it is a feature of modern American life that needs to be regulated by the federal government. It examines the history of such regulation as has already been enacted. It examines the effects of those regulations. It also examines the attitude of the public toward outdoor advertising, particularly billboards. It also gives some supporting case histories regarding the effect of billboards on citizens? lives.
From the Paper
"Without the automobile, there would have been no need for advertising billboards, although they might have given people walking to visit a friend or trotting a 12-mph-horse to town something to do. Plus, they could have looked at those ?messages? a lot longer than can people speeding by at 60-plus miles an hour. Still, advertising depends on a lot of people seeing the advertiser?s message so that the expense of broadcasting that message to potential buyers will be repaid, and profit made as well. So, it took not only the invention of the automobile and roads, but achieving a critical mass of people owning and traveling in automobiles to make billboards a reasonable means of advertising products and services."
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Estee Lauder, 2002.
An analysis of the marketing campaign used by the Estee Lauder corporation.
2,908 words (approx. 11.6 pages), 7 sources, MLA, $ 86.95
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Abstract
The paper deals with a set of recommendations on proposed advertising for the leading cosmetic company Estee Lauder Inc. The paper begins by reviewing the company itself and its range of products. The analysis then looks at the different market segments it appeals to. Finally, the author has chosen a few segments where they feel a change in strategy may help the products to achieve greater market shares.
From the Paper
"The company was first founded in New York City in 1946 by Estee Lauder, by whose name the company is known for and her husband Joseph Lauder. It was the effort of Mrs. Lauder, which brought the company to its pinnacle success. Estee Lauder started from the very bottom ? selling skin creams concocted by her uncle. The products were good, but similar products were available in the market. Estee succeeded because of her marketing strategy and she worked hard to achieve her success. Estee Lauder was a very much quality conscious, but her ability to compete in terms of a saleswoman was much more convincing."
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The Computer Hardware Industry, 2002.
Examines marketing strategies used by computer companies such as Dell, H.P. and Gateway.
1,941 words (approx. 7.8 pages), 6 sources, APA, $ 61.95
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Abstract
This research paper provides an overview of marketing and advertising strategies utilized within the computer hardware industry. The strategies of market leaders - Gateway, Dell and Hewlett Packard -are examined. As each company is analyzed, comparisons and contrasts are made with strategies used by the competitor. The paper concludes with a summary of the findings.
From the Paper
"As reported by McWilliams (1997), within a six month period, Dell emerged as the number one PC retailer on the Web. Moving from the company?s direct-sales program via the telephone, Dell recognized the potential advantage that direct-sales marketing via the internet offered and placed itself in the position to assume first place within the computer hardware industry. McWilliams also reported that Dell has been successful in offering a manufacturing and assembly process that is fast and fine-tuned, allowing for a custom order placed at 9 a.m. on a Monday to be placed on a delivery truck by 9 p.m. Tuesday. The speed associated with its production of PCs has allowed the company to slash inventories and keep parts costs down so low it can underprice its rivals by 10% to 15%."
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Teen Girls and the Media, 2002.
Discusses the negative effects of the mass media on teenage girls.
797 words (approx. 3.2 pages), 15 sources, MLA, $ 28.95
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Abstract
Because of its pervasiveness, mass media such as magazines and television programs are increasingly in a position to influence the behavior and attitudes of teenage girls. In fact, television programs such as ER and sports-oriented teen magazines have been lauded for providing girls with positive role models. Unfortunately, these programs and magazines remain the exception rather than the rule. Rather than promote healthy lifestyles or give positive role models, much of the media targeted to teens are both physically and psychologically harmful. This paper examines two of these main effects ? the promotion of unhealthy habits and lifestyles and the growing tendency of these media forms to sexualize teens and turn them into consumers.
From the Paper
"This need to conform to unrealistic body standards infects girls at a progressively earlier age. A recent study of 12,000 children between the ages of 9 and 14 show that media's influence on girls' dieting and weight concerns equaled the influence exerted by parents and peers ("Weight concerns in preteens and young teens influenced by media..."). This represents a change from just a decade ago, when parents and peers were the biggest socialization factors in an adolescent's life."
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The Media and Teenagers, 2002.
Examines the dramatic effect that the media has on adolescents.
1,223 words (approx. 4.9 pages), 16 sources, MLA, $ 41.95
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Abstract
The media, including television, magazines, radio, internet and billboards surround everyone daily, sending messages about what items to buy and why. While the effect is obvious among the adult population, the effect is even more profound on the teenage population. The present day media has established a target on adolescents, influencing them to smoke, drink, look a certain way and dress a certain way in order to be accepted by society. This paper focuses on the affect that television has on teenagers, showing that the average American teenager will view nearly 14,000 sexual remarks, sexual innuendos, and jokes per year. The paper details the negative effects on these youths, including an increase in violence, early sexual activity, substance abuse and eating disorders.
From the Paper
"Studies have shown that young women subscribing at an early age to ?teen? magazines such as ?YM? or ?Teen? have a much higher rate of eating disorders. According to the National Eating Disorders Association (2002), an increase in magazine viewing led to a 45% increase in lowered self esteem in young women age 12-15. Another study showed that 66% of young women believed that models in magazines were their ?ideal? image, or what they were expected to look like (Irving, et al 1998). Actually, the average American woman is 5?4" tall and weighs 140 pounds. The average American model is 5?11" tall and weighs 117 pounds. Most fashion models are thinner than 98% of American women (NEAD, 2000)."
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The Tobacco Industry, 2002.
Discusses the controversy surrounding smokers, smoking and the tobacco industry.
3,610 words (approx. 14.4 pages), 10 sources, APA, $ 100.95
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Abstract
"Smoking is a factor, and an important factor, in the production of carcinoma in the lung,? wrote Richard Doll and Bradford Hill some fifty years ago. It was this first study which would initiate all others. It was this first study which would be expanded and eventually establish smoking as a major health risk linking it to problems including everything from heart disease to bronchitis, from indigestion to impotence. And it was this first study which would spark the controversies still surrounding smoking, smokers and the tobacco industry. The paper argues that for over fifty years the tobacco industry has repeatedly demonstrated a callous and irresponsible demeanor. Throughout the years, the industry has lied to the public about the harmful effects of cigarettes and they have consciously marketed their product toward youth, minorities and the poor. This paper looks closely at issues surrounding cigarettes, smoking and the multi-billion dollar industry which supports and promotes mass consumption of tobacco throughout the world.
From the Paper
"In 1995, ABC News reported that tobacco companies manipulate the amount of nicotine ? the primary addictive ingredient ? in their cigarettes. They do this by removing nicotine from the tobacco and then restoring it, thus making it more potent. Unfortunately, ABC used the term ?spike? in their report, leading many to believe that tobacco companies add more nicotine to their product. Though the vast majority of the report was valid, that single word gave the tobacco companies the opening that they required. The executives at Phillip Morris were not amused by the report at all, so they took that opening and sued ABC for ten billion dollars. (Glass, Pg 3)"
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Cosmetic Surgery, 2002.
Examines why North American women continue to be the primary targets and consumers of cosmetic surgery.
3,165 words (approx. 12.7 pages), 17 sources, APA, $ 91.95
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Abstract
Throughout history, women have been fed the notion that beauty is all that matters in life. Today, in the 21st century, women are the primary targets of the media industry. The paper shows that media manipulation of women?s perspectives related to their appearance routinely occurs, as media moguls persist to work hand in hand with the cosmetic industry, feeding society with unattainable ideals, encouraging women to mutilate themselves for psychological reasons, often with lethal consequences usually hidden in fine print.
Table of Contents:
Introduction
Thesis
History and Ideals of Beauty
Modern Day Cosmetic Surgery as a ?Panacea?, the Cure All for Life?s
Problems
Beauty and Unattainable Ideals
Beauty as a Business Industry
Media and Manipulation
Wrong Reasons for Undergoing Plastic Surgery
Lethal Consequences
Conclusion
From the Paper
"Initially, ?cosmetic surgery? was intended and typically reserved as a repair mechanism to assist wounded and deformed soldiers in war. Soldiers returning from WWI with missing limbs and shrapnel torn faces entrusted their appearance to the hands of skilled surgeons of the time. The development of cosmetic surgery received a push for movement from the need to repair gross deformities sustained in WWI to the need to change normal and typical physical appearances. Early surgeons intended cosmetic surgery for surgical repair of congenital or acquired deformities and the restoration of contour to improve the appearance and function of tissue defects (Kazanjian, 250). Today however, cosmetic surgery takes on a whole new meaning, and the players are participating in a totally different ball game. Though many plastic surgeons are still touted and well received for their remarkable abilities to restore dignity to the deformed, cosmetic surgery has also taken on a new meaning. Cosmetic surgery has become a mechanism women have turned to in hopes of changing not just their appearance, but also their life."
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