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Re-Engineering Mercedes Benz, 2002.
The paper looks at the automobile company Mercedes Benz and the ways in which it has had to change its marketing strategy in order to survive after the 1980s.
1,369 words (approx. 5.5 pages), 8 sources, MLA, $ 45.95
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Abstract
In the 1980s the company Mercedes Benz was able to market its luxury cars to the public. However, the paper points out the difficulties the company faced later trying to sell a product with such a narrow client-base. The writer gives the background of the struggles of this company and the new marketing strategy that has begun to take shape.
From the Paper
"Every year, Mercedes Benz spends millions of dollars sponsoring sporting events and advertising to sports fans. They use a service provided by ESPN that makes sports market research information accessible over the Internet to help determine target market segments and adapt sports sponsorship strategy to the changing marketplace ensuring high-impact sports marketing programs. ESPN/Chilton provides a data warehousing product, Sports Poll Interactive, to give highly detailed answers to the most pressing market demographic questions. An example would be the ability to use this secondary data to explore the market of young, outdoor enthusiasts who participate in different types of sports than those currently sponsored, in conjunction with marketing the new M-class sport utility vehicles and 4-wheel drive options on sedans."
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Discrimination against Women, 2002.
This paper is an essay that discusses discrimination against women in a capitalistic society.
1,215 words (approx. 4.9 pages), 5 sources, $ 41.95
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Abstract
The author expresses her view that while capitalism has benefits to some, it is a powerful pressure on women around the world. The paper states that despite all the advances women have made in American politics and attaining corporate power, globally, women are still the second sex victums. The paper discusses sexual stereotypes in advertising, prostitution, sex trafficking, package tours for sex and bride burning in India.
From the Paper
"The pressure of encroaching capitalism, which is slowly emerging in developing nations of Asia, for example, brings with it a resurgence in prostitution. Women in Asia, particularly, are regarded as a commodity. Due to the globalization, the effects of capitalism and their governments' inability to provide employment, many of the women from Southeast Asia adopt prostitution. Most of these girls and women come from very poor places and slums where they do not have any food, shelter even clear drinking water. Often they carry the burden of supporting their families as well, and it is common practice for daughters to leave their home in the rice fields to go to the cities to prostitute themselves."
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Advertising Prescription Drugs, 2002.
This paper discusses the history and problems of advertising prescription drugs.
1,020 words (approx. 4.1 pages), 6 sources, $ 36.95
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Abstract
The paper discusses the problem of patients receiving prescription drugs, which they do not actually need because they see the advertising and demand that their doctors give them these drugs. The paper explores the positions of the American Medical Association and the Federal Drug Association. The author concluded that until the drug companies stop hiding the truth and exploiting their drugs, the federal government should do its best to control what the advertisements say and to eliminate loopholes within the law, so that these ads will stop misinforming the public about what the drugs can actually do.
From the Paper
"Drug companies that portray their drugs to improve substantially the lives of the afflicted individuals are not quick to stress the dangers and serious side effects that can endanger lives. The new drugs advertised have a twenty percent chance of ending in an FDA drug recall or having additional FDA safety warnings placed on their labels within 25 years. Advertisements account for hundreds of millions of dollars every year that drug companies spend."
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Smoking, 2002.
A paper which examines the causes and effects of smoking tobacco.
874 words (approx. 3.5 pages), 2 sources, MLA, $ 31.95
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Abstract
The causes of smoking are proven to be social and psychological in nature, and these causes are often passed on as ?physical need? when a smoker becomes addicted with smoking. This paper examines the most common causes of a person becoming addicted to tobacco smoke, including the need to relax, and the need for a psychological image of 'cool' among youngsters. The paper also examines the effects of smoking, ranging from economic benefits to the tobacco industry, the bad mental and physical effects on the human body and a general burden on society.
From the Paper
"These reasons are the underlying causes why smoking remains to be a popular social human activity. But its harmful effects are not advertised or advocated by the media, because it will effectively decrease cigarette sales if smoking is proven and prevalently known that it is a harmful and dangerous activity. Smoking can affect the physical, psychological, and emotional health of an individual. The physical effects of smoking is already a public knowledge among smokers, but the psychological and emotional effects of smoking is still refuted, but studies have been conducted that proves that smoking can cause distress and depression to smokers. There is also the growing issue of ?second-hand smoking,? wherein non-smokers are in greater risk of acquiring respiratory diseases through the inhalation of smoke coming from smokers. This issue illustrates how smoking not only affects the smoker, but other people, and the society as well."
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Customer Targeted Marketing, 2002.
A paper which explores how a company strategically changes from a traditional marketing approach to customer targeted marketing.
2,495 words (approx. 10.0 pages), 10 sources, APA, $ 75.95
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Abstract
In today?s society it is critical that every business possesses a strong marketing plan that incorporates the best interests of the firm in order to promote profitability. This paper shows that in the wake of the volatile economic conditions that the United States is currently experiencing, it is increasingly important to concentrate marketing efforts towards the customer rather than the traditional brand-focused arrangement. This paper provides insight into the traditional and customer targeted marketing plans and how they work in organizational efforts to increase profitability. Furthermore, an analysis of the need for customer-focused marketing is established. Finally, a viable transition plan is determined and evaluated for its feasibility in the achievement of growth and the sustainability of a firm.
From the Paper
"In many firms, it is often believed that the primary key to success in the marketing area is to establish a strong recognizable brand or series of brands that promote customer interest in the product because a strong brand image denotes quality and longevity. For example, the Martha Stewart brand of home d?cor products has been very successful since its inception and promotion at Kmart stores throughout the United States. However, it is only natural that this brand interest will eventually wane with the onset of new products and unique marketing efforts raised by other firms. Much of this activity can be attributed to the relative ease of starting new businesses for new entrepreneurs and the amount of capital available for promoting growth and sustainability. As a result, it has been determined that the Martha Stewart brand requires a boost in order to sustain its image and profits. The brand is already recognized and is synonymous with the Martha Stewart television show and magazine. However, in order to enhance customer relationships, new strategies must be developed that will deliver value to the franchise and optimize and leverage the customer base while simultaneously extending the brand image (Davis 10). These activities will provide a new direction for the firm to promote its quality and attractiveness to a new and existing customer base."
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Cadillac?s Escalade, 2002.
A marketing critique of the Escalade by automobile manufacturer, Cadillac.
1,467 words (approx. 5.9 pages), 5 sources, MLA, $ 48.95
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Abstract
This paper analyses and examines the multitude of issues related to Cadillac?s Escalade. It offers an environmental description of Cadillac?s Escalade, including its competitors, the company, and consumers. A marketing description of Cadillac?s Escalade is provided, including an evaluation of the price, product, promotion, and distribution. The paper presents a critique of Cadillac?s Escalade marketing strategy. The paper concludes with recommendations for improving the marketing of the Escalade.
From the Paper
"Few automobile makes have enjoyed the success that Cadillac has. Not only has Cadillac been able to remain successful over numerous decades, but also across various generations of consumers and with different types of automobiles. One reason why Cadillac was able to achieve such great success and to maintain its success throughout many decades is its willingness to respond to ever-changing consumer preferences, both in terms of designing automobiles as well as marketing such automobiles. In addition, Cadillac has been able to maintain and cultivate one of the highest levels of consumer loyalty."
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Hitler?s Rise to Power and the Media Wars, 2002.
A paper which examines the similarities between Hitler's use of propaganda to maintain his power and current product marketing campaigns.
3,679 words (approx. 14.7 pages), 12 sources, APA, $ 102.95
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Abstract
This paper shows that while some call Hitler?s pamphlets, radio programs and book ?propaganda,? to Hitler they were just good ?marketing.? Hitler constantly used his ?propaganda machine? to tear down the credibility and as defense to negative propaganda being distributed by his sworn enemy, the United States. The paper examines how Hitler used many forms of media to distribute his messages to the masses, including dropping pamphlets from the Hindenburg, one of Nazi Germany?s finest shows of strength and power. This paper compares Hitler's use of this form of propaganda to the the way in which advertizing companies and other forms of media promote products and images, concluding that both are effective forms of brainwashing.
From the Paper
"This ?Propaganda War? grew to epic proportions that would make the best Superbowl advertisers of today proud. Both sides sent a barrage of pamphlets, books, and radio broadcasts, posters and many more creative mediums in an attempt to break the public?s confidence in the other side. When the United States launched their own propaganda war, Hitler tried to use this against them also in a ?look what the meanies are trying to do us? type of idea. He tried to use the United States media campaign to gain credibility for this own cause. The media campaigns used by both sides were impressive."
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Interpreting Jack Daniels, 2002.
An analysis of a Jack Daniels ad in a special collectors? edition of "Rolling Stone" magazine.
646 words (approx. 2.6 pages), 4 sources, MLA, $ 23.95
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Abstract
This paper first describes the magazine; its demographics and target market. It then analyzes the whiskey ad and gives possible interpretations.
From the Paper
"The November edition of Rolling Stone Magazine is quite eye-catching. They have printed special collectors? editions with not one, but three different covers. All covers use characters from ?The Simpsons? television cartoon.
The magazine I purchased features the backside of character Homer Simpson. He is in a pose much like that of music artist Bruce Springsteen?s ?Born in the U.S.A.? release. Homer wears a white t-shirt and has a red baseball cap tucked into his rear pocket. It was a well-remembered album cover, which is important to note because the other magazine covers also reflect memorable albums. Nirvana had a cd cover of ?Nevermind? with a baby under water, eyes wide-open and reaching out to grab paper money in front of him. Rolling Stone used Bart from ?The Simpsons? to duplicate this idea, grabbing a dollar bill with Krusty the Clown pictured on it. The third collectors? cover features the entire Simpsons family walking across the British crosswalk, as in the Beatles? ?Abbey Road? cover."
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Tobacco Marketing, 2002.
A study of tobacco companies' marketing to under age American smokers.
2,575 words (approx. 10.3 pages), 6 sources, APA, $ 77.95
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Abstract
This paper examines the motive of American tobacco industry's advertisements directed at minors. It describes the battle to win brand loyalty through the youthful advertisement and cartoon characters, such as Joe Camel. The paper discusses the public's anger toward this marketing tactic, and the numerous court battles to protect adolescent Americans from a life time of cigarette smoking.
From the Paper
"The tobacco industry has been in a battle to capture the youth market for decades mainly because of the degree of brand loyalty that is characteristic of cigarette smokers. Cigarette companies have a lot at stake in making sure that their brand is one of the first tried by the young smoker. In its bid to obtain young smokers, R.J. Reynolds created the Joe Camel campaign with a cool character that youths found highly appealing and the company created fierce advertising, promotional, and sales campaigns to take their message to market. The Joe Camel campaign proved to be one of the most successful bids to capture young smokers in tobacco history. Ultimately, its tremendous success was in part the reason for the campaign?s eventual downfall, as public outcry demanded that cigarette companies stop marketing to adolescents and as courts gained legal leverage against the tobacco industry. Today, Joe Camel may be vanquished, but R.J. Reynolds and tobacco companies continue to find more subtle ways to target youths at an early age and have moved on to lesser developed countries where opposition to the industry isn?t as strong."
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Estee Lauder in Asia, 2002.
Examining the ad campaign used by Estee Lauder Internation to attract Asian markets.
996 words (approx. 4.0 pages), 2 sources, MLA, $ 35.95
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Abstract
This paper looks at the new marketing strategies being used by Estee Lauder International in their bids to enter and break into the Asian beauty market. It examines the differences in culture and concepts of "beauty" and what Asian women consider to be attractive. It also discusses which Estee Lauder products would be successful for Asian features.
From the Paper
"In 2002, Estee Lauder plans to bring the younger and fresher image to accentuate the brand for the existing customers in the US and Europe. The decision to establish new campaign in four different seasons this year is a fresh splash on public recognition. Using the new strategy, the companies can also advantage from the new look to penetrate deeper into the less explored international market."
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Residential Housing Trends, 2002.
A study of the retail residential housing industry in the United States.
895 words (approx. 3.6 pages), 5 sources, APA, $ 31.95
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Abstract
This paper examines the strong residential home sales during the economic slow-down in the United States. It demonstrates that the use of advertisement and low mortgage rates have supported the successful sales statistics. The paper also investigates the issues of refinancing an established mortgage and how that affects positively on cash flow throughout the economic sectors nationwide.
From the Paper
"Strong residential home sales, as well as strong residential advertising spending have had a significant positive effect on retail sales. Homeowners, and the advertisers that cater to them, are major influences on the retail industry. For example, when home sales are slow and sluggish, it generally indicates that people do not have the financial wherewithal to invest in major purchases or retail buys. Because both home sales and residential home advertising have been strong over the last year and are predicted to remain strong, the immediate future looks bright for retailing trends."
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Negative Election Campaign Advertising, 2002.
An overview of the issue of negative campaign ads and their effects.
2,100 words (approx. 8.4 pages), 6 sources, APA, $ 65.95
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Abstract
The controversy over negative campaign advertising amongst political opponents has been the source of much debate in the past few years. The 2002 American congressional election proved to be no exception to the use of negative ads. This paper provides information concerning the issue of negative campaign ads. It explores the statistical data available about the subject and the effects that negative ads have on the voting public. In addition provides information concerning the impact of negative campaign ads on candidates and political parties.
From the Paper
"In another election featuring Myrth York as the democratic candidate for Governor and Don Carciri as the Republican Candidate negative ads also played a role in the loss of the election. By all accounts York was ahead in the polls but her negative attacks against he opponent proved to be her undoing. This was the second time that she had run foe office and in her pervious attempt she had also lost because of negative campaigning. In the most recent instance the ads that she promoted rubbed constituents the wrong way and proved to be unfounded. This is yet another case of a candidate crossing the line and engaging in negative campaign."
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