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Creating a Marketing Mix, 2006.
A review of the available marketing options and the mix of strategy in order to obtain the most effective marketing campaign.
2,250 words (approx. 9.0 pages), 0 sources, $ 89.95
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Abstract
This paper discusses how establishing an effective media mix for business to business (B2B) media plan is, or should be, a carefully planned task that incorporates a considerable amount of research and reference to existing literature relevant to the product, services, or relationships being marketed. Companies must take careful consideration of all their media advertising options and incorporate only those that offer the greatest return on investment, rather than rushing pell-mell to solely the internet with all its allure of instant gratification. The paper further discusses how while print advertising seems to be in decline, rather than in its death throes, as some researchers would have it, it is still a highly visible and effective option given the appropriate product, service or relationship.
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The Media and the Americanization of Canadian Culture, 2006.
A discussion regarding how Canadian culture is being Americanized.
2,250 words (approx. 9.0 pages), 9 sources, $ 89.95
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Abstract
The following assignment discusses the Americanization of Canada through the media. The paper argues that because American media products dominate in Canada, that Canadian culture is being Americanized. The argument looks at culture, symbolize, signs and the role of media.
From the Paper
"There has been a great deal of debate on the effects of the media upon culture. Many researchers argue that the media is contributing to a process of cultural homogenization. For example, in "Ecumenical America" Orlando Patterson argues, The modern process of global cultural interaction has repeatedly been subjected to two criticisms. The first is that it threatens the diversity and particularism of the world's cultures, resulting in a deadening homogenization of the human cultural experience. The other is that this growing global uniformity results from the dominance of America's culture --that, in effect, global culture is nothing more than American cultural imperialism (Patterson 103)."
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| Term Paper # 90866 |
temporarily unavailable
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Children and Advertising, 2006.
This paper reviews three articles discussing the issue of children being bombarded daily by advertising, and the effect that these advertisements have on our children, and society as a whole.
2,025 words (approx. 8.1 pages), 0 sources, $ 80.95
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Abstract
This paper discusses how advertising has become a ubiquitous part of our culture, such that it is close to impossible to get through a day without being targeted by advertising of one kind or another. Moreover, none of us finds this very surprising, given that we live in such a materialist, consumerist society - our economies are fuelled by conspicuous, largely inessential consumption. But what does this mean for the innocents in our society, the young children? This paper reviews the research that has been done on this matter.
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O'Reilly Associates and T&D International, 2006.
A case study of advertising agency, O'Reilly Associates, and whether it should retain or terminate its relationship with a long-term business client.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper reviews the case of O'Reilly Associates, an ad agency -- in order to determine whether it should retain a seemingly unprofitable account: T&D International. The brief paper reviews the problem, the nature of the service provided, the alternatives available to management to being the account in line with profitability, and the specific facts. It is concluded that the account should be terminated.
From the Paper
"Following the findings of a recent profit audit, it has come the attention of the management of O'Reilly Associates that the company's relationship with a long-term business client, T&D International, may not be a profitable one for the advertising agency. In fact, in an income statement dated 12/31/89, it is clear that the agency has lost $72,000 in the previous calendar year, on an account in which commissions and fees to the agency were only $154,000."
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Advertising on American Television, 2006.
This paper explores the role of advertising on American television.
2,250 words (approx. 9.0 pages), 12 sources, $ 89.95
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Abstract
With the advent of the internet, television shows are further illustrating their addiction to satisfy advertisers by building what could be called bonus material onto their websites in a bid to recoup advertising that has been lost to cyberspace. In each case, the ads themselves are further driving content, bounding well past the lines in the sand of what were once considered ethical dilemmas, and creating a culture of ignorance. This essay discusses ways in which advertising is being used to affect opinion and information.
From the Paper
"Although degrees of saturation vary, American television is almost universally a sponsored medium. As such, it is built on a so-called "free" ideal, in as much as viewers of the major networks receive news, entertainment, sitcoms, dramas, lifestyle shows, and sports without paying directly for it. However, where cable television started as a commercial-free space, it too now relies on commercials, creating an across-the-board modern reliance on advertising dollars that brings with it third-party influences that have affected its form, content, and messaging in such strong ways that they can only be described as gate-keepers and creators at the same time."
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Website Design Testing, 2006.
Assesses an approach to testing website design.
1,800 words (approx. 7.2 pages), 6 sources, $ 71.95
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Abstract
Website design is a relatively new and developing art, but a number of concepts are used to shape the design of a website in order to appeal to the eye and to be easy to navigate as well. Such a design is especially important for any sort of web commerce, whether direct in terms of selling to people online, or as a means of marketing products and services that are then sought out in the brick-and-mortar world.
This paper examines an approach to testing website design which uses a design testing method that determines how consumers react to the site and how well they are able to access and navigate the menu and the individual pages. In assessing this approach, the paper references the sites of Circuit City, Best Buy, and Staples.
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Retail Advertisements, 2006.
This paper examines retail ads and the impressions they convey.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper provides a brief comparison and analysis of three retail sales ads from the perspective of clarity in terms of skills, competencies, responsibilities and overall presentation of information. The second part of the paper provides an analysis of one ad, drawing out key competencies linked to the ad and provides three to four questions that address each competency.
From the Paper
"In all three ads the values, objectives and standards of the respective companies are presented as separate from the actual position, lacking links to actual competencies or measurable objectives. While all three companies are looking for individuals who are skilled in sales, merchandising and product management; there is a distinct emphasis on subjective traits such as being fashionable, stylish or friendly. In both the Holt Renfrew and Lululemon ads, the emphasis seems to be on work conditions to the detriment of clarity of qualifications and responsibilities."
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Promotion and Price Analysis of Red Bull, 2006.
A critical analysis of the Red Bull Marketing strategy.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This document discusses Red Bull Energy Drink and how this product is being actively marketed through three marketing outlets: publicity, point of purchase, and television. According to this paper, their publicity method is closely associated with viral marketing principles for Red Bull and has been especially successful in establishing market buzz for Red Bull's product in all its markets.
From the Paper
"Red Bull energy drink has taken advantage of several innovative marketing techniques to keep it positioned within the growth phase of the product life cycle and product maturity is still many years off. Red Bull Energy Drink Red Bull is the world's largest energy drink company owning approximately 70% of that market, is privately owned, and has annual sales estimated in excess of $1 billion (Red, 2005). Since the company's main line of business is centered in one sector of the beverage industry, energy drinks, and almost exclusively confined to a single product, its flagship Red Bull Energy Drink, it must focus its current strategy on two key, inter-related areas: research and development (R&D) and marketing. "
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Ethics Memo, 2006.
A discussion regarding ethics and advertising.
900 words (approx. 3.6 pages), 0 sources, $ 35.95
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Abstract
This paper discusses the response to the request for ethics information in relation to advertising, and the following considerations that should be noted prior to the interview meeting that is scheduled for the president and CEO. The first point the paper discusses is how the virtue theory contends that each individual within society has a moral and ethical obligation to not harm others in the social order. Virtue by nature is part of the character of the individual and must guide the person to act in a benevolent manner toward others.This benevolence is based on the concepts of virtue, wisdom, courage, temperance and justice. The paper further discusses how within the theory of virtue there is the consideration that all adults within society are responsible for teaching ethics to young children so that they will inevitably act in a virtuous manner within the social order.
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Media Hegemony in Advertising Strategies, 2006.
This paper discusses hegemony within the media and looks at its dominance over advertising.
1,800 words (approx. 7.2 pages), 8 sources, $ 71.95
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Abstract
This present research examines the hypothesis that advertising in all forms of media is nothing other than media hegemony. The writer discusses that the concept of hegemony is employed as a device to gain a position of dominance over viewers and this position of dominance is manipulated at various levels beyond mere commercial activity.
From the Paper
"Hegemony is the domination of one group or entity by that of another group or entity; it consists of the polarization of at opposite ends a given spectrum between domination and subjugation with little in between. While hegemony or alternatively, hegemonism, is most often conceived as blatant or superficially apparent but in reality, hegemonism of the cultural variety is occurring daily in the popular media most often facilitated through advertising and the advertisers who both design and produce advertising."
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Duet Whirlpool, 2006.
This paper provides a marketing case analysis of the duet whirlpool washing machine.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
In this essay the writer examines the case of the duet whirlpool product which is a new washing machine intended to tap into the North American market. The paper looks at the consumer characteristics, product characteristics and, of course, advertising "ploys" which might enable the product to achieve the success its manufacturers desire. In the process, the paper also considers a pricing mechanism which might serve the product well in its initial foray into the market.
From the Paper
"Identifying two of Maslow's needs which may apply to the purchase of a Duet is actually fairly straight-forward. First, a Duet whirlpool saves a great deal of money and that ties in with Maslow's "security" concept - that is to say, his belief that human beings desire security of revenues and resources. Obviously, if North Americans are using four times more water for every laundry load as their European counterparts are, that means a huge increase in energy bills - and onerous energy bills clearly tax the budget of most working-class families."
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