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Advertising and Culture, 2006.
This paper looks at the connection between advertising and culture.
2,475 words (approx. 9.9 pages), 9 sources, $ 97.95
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Abstract
In this article the writer discusses the idea that advertising is related to culture in several ways. The writer maintains that it reflects what is happening in the culture by the messages used, and that advertising pays for aspects of culture and so decides what people see and listen to and experience in much of their lives. The writer demonstrates how culture affects advertising and advertising affects culture.
From the Paper
"Advertising is ubiquitous in American society, appearing in numerous forms through virtually every means of communication, and as new technology and new methods of communication appear, advertisers soon find a way to make use of the new channel for their message. This has been seen recently with the widespread use of the cell phone, leading to various advertising messages that can be sent to the phone and that can appear on the screen for these phones. The MP3 player has also become a means of sending advertising messages along with downloads of music. The home computer is under virtual assault by advertisers using banner headlines, pop-up ads, e-mail, and various cookies that track computer use and send messages geared to the individual consumer."
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The Definition of Marketing, 2006.
Examines the various definitions of marketing and how the term has come to encompass many different marketing strategies, techniques and tools.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
This paper defines marketing in organizations as a business practice that is necessary to create brand identities, brand awareness and brand equity. Particular emphasis is paid to some new and innovative marketing tools based on the Internet medium and the opportunity it presents for selective targeting of an audience. Additionally, the paper also discusses how information as a marketing device is accessed and collected through the Internet in terms of behavioral marketing techniques and related marketing strategies.
From the Paper
"Marketing is a planned methodology to figure out how to create a desire or an affinity for something on the part of a consumer or customer whether internal or external or business or consumer. It is not even necessarily confined to the necessity of elevating sales. Marketing has been defined by several parties as nothing more than, "...series of activities that generates interest in your products and services"(Wilson, 2004, para.1) and the sum total of communications programs meant to achieve a desired result (Corder, Deasy & Thompson, 1999, para.1). While the author's personal observation of what marketing is and the various other given definitions of marketing are all equally valid, marketing is more often defined by the sheer variety of its characteristics rather than by one set of single accepted definition."
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Laptop India, 2006.
An outline of the strategic framework for a public relations campaign for Laptop India.
1,350 words (approx. 5.4 pages), 0 sources, $ 53.95
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Abstract
This paper provides the strategic framework for the public relations campaign for Laptop India and its
personal assistant product (PA). The PA is an innovative laptop product that is intended to undercut the expanding laptop market in terms of functionality price and portability. The PA will be launched according to a tactical public relations plan that is based on sponsorship, an open house, a press conference, direct mail, collateral and an intensive internet media blitz. The public relations campaign's objectives are two fold: 1) to introduce the company and its values to the Indian market where good relations are a must because that is where it is both designed and manufactured and 2) to introduce both the company and the product to Laptop India's home market which is North America. The total budget for the initial public relations campaign is $73,000.
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Definition of Marketing, 2006.
An essay that defines the term 'marketing' and discusses its importance to the success of a business.
1,125 words (approx. 4.5 pages), 2 sources, $ 44.95
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Abstract
The writer of this essay offers a definition of the term 'marketing' based on her own understanding of the word as well as on the definitions provided by two other sources. The paper also addresses the question as to why marketing is so important to the success of an organization, using three real world examples that illustrate how marketing affects the success of a business.
From the Paper
"Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, that the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses."
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The Fox Broadcasting Network, 2006.
A look at advertising and marketing at the Fox Broadcasting Network company and some of the problems the organization is now facing in these areas.
2,700 words (approx. 10.8 pages), 5 sources, $ 106.95
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Abstract
This paper discusses Fox Broadcasting Network (Fox), the most recently, fully accepted major network. Long known for its innovative and genre creating programming, Fox is currently suffering some of the effects of the maturation process in to a full-fledged network. The paper discusses some of the problems Fox is now facing as a major network that are related to maintaining market relevance. Previously, Fox's audience had been the youngest audience of all the major networks and it achieved this major coup through its early hits such as "America's Most Wanted" and "Star Trek: The Next Generation".
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Intel Inside, 2006.
An analysis of Intel's success and global domination of the microprocessor market.
2,250 words (approx. 9.0 pages), 0 sources, $ 89.95
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Abstract
This paper examines Intel, the global leader in microprocessors that computer manufacturers use in their production of computers. According to this paper, Intel employs over 86,000 people worldwide and in 2001 generated revenues of $26 billion. Intel's market dominance seems to be accompanied by an irrational paranoia that Intel must be more than a microprocessor manufacturer in the way that Nike is more than a shoe company but a lifestyle producer. It begins with Intel's Red X marketing campaign and continues on with the Blue Men Group marketing campaign. The paper further discusses how Intel has sought market differentiation based not on product specification but on cultural iconography.
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Globalized Mass Media, 2006.
A discussion regarding globalization, communications, and the mass media.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
This paper discusses how the major interest being served in the new globalized mass media is certainly those of the wealthy elites in American and other powerful countries in the world. The paper focuses on communication which helps to confirm that misinformation and lack of corporation control on convergence or monopolies is lacking in American government. Since America is at the head of the new globalization now in effect, one can see how the majority of the world's citizens live in poverty in comparison to the ration with the income to the rich elites.
From the Paper
"In this study, the premise of mass communications will be observed within the guidelines of globalization and the convergence of media ownership by a few large and elite corporations. By observing and analyzing this perspective of how the world is being controlled through monopolistic enterprise, the issue of communication becomes the consumer identity of the private corporation, not for the public citizen. By realizing how globalization affects this construct, one can understand that this "Brave New World" revolves around corporate identity and unavailability of individual identity. In essence, globalization is structuring the corporate monopoly identity in mass media, which is devolving diversity and humanistic identity for the greater good."
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Advertising and Self-concept, 2006.
A discussion regarding the relationships between the success of advertising and a person's self-concept.
3,375 words (approx. 13.5 pages), 10 sources, $ 133.95
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Abstract
This paper discusses how advertising affects a person's self-concept. It further expands by discussing how the process is effective because people have a deep need to behave consistently with who and what they perceive themselves to be. Advertisers focus on people's self-esteem since when they act in accordance with their self-concept, the consumer is able to maintain self-esteem and also appear consistent to others.
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Shoes for Social Conscience, 2006.
A discussion regarding how alternative culture makes us into corporate toadies.
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
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Abstract
This essay explores the culture of culture jamming via Blackspot sneakers and how this sales campaign reveals that the self-identified socially conscious are possibly competitive consumers rather than social care-takers. This discussion focuses on the media coverage; promotion and marketing materials of the Blackspot sneakers recently deemed "one of the 12 hottest urban brands" as an example of a consumer product that represents the counterculture in the sum of its parts.
From the Paper
"In an early publishing of an article in Forbes magazine, Adbusters' Blackspot sneakers were discussed in terms of their unrealistic ability to take on mega-brands such as Nike. Still, and as noted in the article, Adbusters has managed to sell 20,000 pairs since 2003 (Whelan, n.p.). Even with the cost of manufacturing, this sales figure can easily be worth up to a half million dollars in profit over three years; not bad for a small alternative magazine outfit in B.C. Interestingly, to even entering in this conversation, one must acknowledge that Adbusters has become part of the mainstream culture, where concerns of sales and marketing are central topics."
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Mass Media and the State, 2006.
A comparison of the relationship between mass media and the state in Canada and China.
1,800 words (approx. 7.2 pages), 6 sources, $ 71.95
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Abstract
This paper compares the relationship between the mass media and the state in Canada, and in a less developed country, China. The essay addresses the diversity of views available to citizens from media sources, the degree to which ownership of media outlets is concentrated in a few hands, the degree of state regulation or control, and the availability of international media sources.
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Travelocity Marketing Tools, 2006.
A look at Travelocity's use of Really Simple Syndication (RSS) feeds as a marketing tool.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper discusses the use of RSS technology by Travelocity as a marketing device. RSS allows Travelocity to extend its marketing and advertising campaigns to its customers' desktops on their computers at home or office in a manner that was impossible before RSS technology. Users can receive immediate broadcasts of specials and other deals and just as quickly secure their reservation via RSS technology.
From the Paper
"Travelocity is one of the most successful online merchants of discounted airfare in the travel industry. It is also one of the most innovative. Travelocity recently instituted a new marketing campaign based on RSS (Really Simple Syndication) technology which is in reality nothing more than a marketing device to extend the reach of Travelocity's marketing collateral and products (Bicknell, 2006). RSS is a web-based technology that allows websites to immediately distribute content to users' desktops and for users who have installed the RSS service application, to automatically receive these web broadcasts without physically or consciously having to remember to do so."
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Marginalized Sexual Groups and Consumerism, 2006.
A paper suggesting that the capitalist society we live in created the gay and lesbian market in order to create new consumers in the market.
1,350 words (approx. 5.4 pages), 3 sources, $ 53.95
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Abstract
We live in the capitalist society characterized by consumerism. Every day we are offered various goods and services through various ads to the extent that we almost do not note them and take them as a part of our everyday life. In order to maintain and enlarge the profits new markets must be found. This essay attempts to show that one of these new markets was the gay and lesbian market. By creating this new market the capitalistic society recognized gays and lesbians as consuming subjects, as citizens of means and taste.
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