| Papers [385-396] of 850 :: [Page 33 of 71] | | Go to page : <— 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 —> | |
|
|
Advertising in Turkey, 2006.
A look at the cultural sensitivity required for advertising in the Turkish banking and financial services sector.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper discusses advertising in the Turkish market and particularly in the banking and financial services sector. In the Turkish market the single most important aspect for the advertiser or marketer is accounting for the Islamic culture and Shari'ah or Islamic law. In Turkey, politics, religion, and culture are all inter-related and must be considered in the development of a marketing plan and marketing collateral.
From the Paper
"Advertising in Turkey is both an exercise in modern media development and an exercise in extreme cultural sensitivity and it is difficult to navigate between them. Past researchers have noted that Turkey is an evolving advertising market: "One of the major driving forces behind this transformation has been the rapidly growing media, which have promoted Western-style lifestyles, values, and consumption through private radio and television channels" (Uray & Burnaz, 2003, para. 7). While developing advertising strategies and marketing collateral for a cosmopolitan area like Istanbul is less problematic than other regions of the country, great care must be made to accommodate the cultural factor in the Turkish market. This is especially important in the financial and banking sector in Turkey that not only operates within an Islamic culture but within a legal framework of Shari'ah or Islamic legal restrictions."
| |
|
Ethics in Marketing, 2006.
A discussion regarding the importance of marketing and advertising in today's business world.
4,500 words (approx. 18.0 pages), 6 sources, $ 178.95
»
Click here to show/hide summary
Abstract
This paper discusses how marketing and advertising are important aspects of any organization. They spearhead growth and guide expansion. As such executive leadership and business analysts alike often forget that the ethics that drive an organization are just as relevant to marketing management staff and strategy as it is to the parent organization. With this in mind this paper first examines the role of ethical management and decision making as it applies to the entire organization. The paper then examines the relevance of marketing and advertising in today's business climate.
| |
|
Media and Culture in the 1920s, 2006.
A discussion regarding the history of media in 1920s American culture.
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
»
Click here to show/hide summary
Abstract
This paper discusses the history of media as a tool within the American culture and society. This paper reports that in the early 1900s, that due to the rise of industrialization in the USA, the former American social classes were abolished, and a new working class became dominant in American society. Capitalism began to thrive and marketing individuals and advertisers had to address the millions that were now flourishing in American urban areas.
| |
|
What Do These Two Advertisements Mean?, 2006.
A comparison between two seemingly different advertisements that actually have a fair amount in common.
675 words (approx. 2.7 pages), 4 sources, $ 26.95
»
Click here to show/hide summary
Abstract
This paper compares two advertisements, those for (Item A) VO5 brand Power! Control Styling Gel and (Item B) the fragrance Goddess by Kimora Lee Simmons. This paper compares these particular advertisements due to their target audience, stereotypes portrayed, modern popular culture, traditional culture and the desires and beliefs of Western culture. This paper argues that, despite superficial similarities in the advertisements, closer examination reveals considerable differences between the two particularly in terms of appeal and target audience.
| |
|
McDonalds, 2005.
A discussion on the marketing of McDonalds.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper discusses the marketing tools used on the McDonalds website. It explains that these tools are evident in each element of the company's Internet effort. The paper details each tool used, the company provides images, immediately that market McDonalds from a youthful perspective and that highlights the image of the golden arches throughout these photographs. The author contends that in this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public.
From the Paper
"Marketing tools for the McDonalds site are evident in each element of the company's Internet effort. To begin with, the company provides images that immediately market McDonalds from a youthful perspective and that highlight the image of the "golden arches" throughout these photographs. In this manner the company is consistently providing a reminder of McDonalds with symbols that are commonly associated with the company throughout the history of the business, coupled with images that relate to the company's new approach to the public. There does not appear to be any strong effort within the pages of the site to entice the consumer's return, yet, the site is easily navigated and this might lead the consumer to visit the site again if there were issues with McDonalds that the individual wanted to address. The site is basically focused on providing information to its ..."
|
| Term Paper # 87969 |
temporarily unavailable
|
|
|
|
The Beauty Contest of Life, 2005.
This paper examines the representation of the gender of femininity in the visual media of advertising.
2,700 words (approx. 10.8 pages), 10 sources, $ 106.95
»
Click here to show/hide summary
Abstract
The paper discusses that the nature of the representation of identity in visual culture is, it may be argued, dependent upon the characteristics of the media culture within which the identity is being represented. For example, the representation of identity within a medium that is integrated within the saturated mass media culture of our contemporary globalized world necessarily implies not simply the reflection of an identity but, in effect, its construction on a culture-wide scale. The paper explains that in other words, the range and penetrative depth of a visual medium within a culture impacts - to an extraordinary degree - the construction of an identity within that culture."
| |
|
Consumerism, 2005.
A discussion on consumerism in modern society, focusing on the advertising industry.
1,350 words (approx. 5.4 pages), 6 sources, $ 53.95
»
Click here to show/hide summary
Abstract
This essay discusses the role and limitations of consumerism in modern society. The paper suggests that as the advertising industry becomes an omnipotent shaper of social reality, it will become a hardier beast as we move towards unfettered capitalism with globalization targeting the least-educated peoples during an era where the richest country on earth carries on with the ethical airs.
| |
|
Animals as Marketing Tools, 2005.
An analysis of the use of animals in marketing campaigns in two different companies.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper briefly examines the animal-centered approach of the companies, Fido and Telus. The paper describes the different ways that they use animals in their marketing campaigns. In terms of the aggressive promotion of animals and the success of both marketing campaigns, the paper suggests that both have been quite similar and wildly successful.
From the Paper
"The Case of Animals as Marketing Tools: A Comparison and Contrast There seems to be a growing sense that high-lighting animals in sales promotions - specifically animals that are common-place household pets - is a marvelous way of tugging at consumers' heart-strings - and at their wallets. According to a recent study, pets now outnumber people 337.8 million to 290 million in the United States. Furthermore, nearly two-thirds of U.S. homes own a pet and roughly one out of three possess a dog or cat. In fact, there are 65 million dogs in American households (Nucifora para.1). "
| |
|
Advertising and Sexuality, 2005.
This paper examines the topic of sexuality within the field of advertising.
1,800 words (approx. 7.2 pages), 8 sources, $ 71.95
»
Click here to show/hide summary
Abstract
In this essay, the writer discusses sexuality in the media. In particular, the writer studies the appearance and use of sexuality in advertising. The writer explains that the aim of advertising is to provoke a wish or desire to obtain the type of lifestyle that is being promoted together with the product.
From the Paper
"The role of advertising is not to simply inform consumers of products. The role of advertising is to convince people that buying a product will get them the lifestyle that they want. For example, in All Consuming Desire Neil E. Harrison says, 'Product design and differentiation, and marketing and advertising expertly turn vague desires to attract and impress into demands for commercial commodities and services'. What this means is that advertising's purpose is not to sell you a product. Its purpose is to increase desire for something that the product will provide the consumer."
| |
|
Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
»
Click here to show/hide summary
Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
| |
|
Effective Public Relations, 2005.
A discussion regarding the strategy of successful public relations programs.
1,575 words (approx. 6.3 pages), 4 sources, $ 62.95
»
Click here to show/hide summary
Abstract
This paper discusses effective public relations programs. It further examines the elements of public relations that have been successful for various companies across the globe, and how these methods were instituted. The paper then demonstrates that effective public relations requires a structural foundation of goals within the company for the public relations professionals to refer to in times of crisis, as well as profit.
From the Paper
"Many modern public relations professionals do not wish to be viewed as mere sales people attempting to market a product. However, researchers contend that every company has a purpose of promoting their business in order to achieve the goals of obtaining profits. Effective public relations programs do not lose sight of this goal. Furthermore, these programs incorporate a variety of practices that lead the company toward relations with the community, the media, and the global consumer that develop trust, loyalty, and a sense of good will that is reflected on the business product. Without these guidelines for effective public relations management companies have a difficult time reaching their full potential in today's growing global marketplace. Gary Ernst (2004) suggests that the exceptional public relations program should include: 1. Increasing knowledge about your company. 2. Stimulating referrals or advocacy. 3. Generating a sense of community involvement."
|
|
|
