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Children's Television Advertisements, 2007.
This paper analyzes the influences of advertising in children's television shows.
828 words (approx. 3.3 pages), 2 sources, MLA, $ 29.95
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Abstract
This paper looks at the television shows and advertising content on the Public Broadcasting System (PBS) channel when airing "Berenstein Bears", "Dragon Tales", "Bob the Builder" and "Angelina Ballerina". The paper presents two differing opinions in relation to television advertising and its influence on children. It also discusses the contention that all advertising can have an adverse affect on children, as well as the contention that, if parents take the time to explain advertising to their children, the child will learn to evaluate commercials effectively. The paper supports the second contention.
From the Paper
"On the Berenstein Bears the family discussed the needs of the mother bear to work outside of the home and the family's responsibility at helping out with chores while the mother worked. On Dragon Tales the show focuses on one of the Dragon's being afraid to accomplish a task without his good luck charm, which he believed gave him the power to succeed. Bob the Builder told the tale of Bob and his friends helping to stop a plumbing leak at the local school. Finally, on Angelina Ballerina the "mouselings" fought to save an old tree in the park."
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The Pragmatic Aspect of Advertisements, 2007.
Compares the differences between the language of advertisements in newspapers in the United States and newspapers in the Kingdom of Saudi Arabia.
5,221 words (approx. 20.9 pages), 24 sources, MLA, $ 130.95
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Abstract
This paper examines the differences between the language used in advertisements in the United States and the Kingdom of Saudi Arabia. It uses examples of English-language advertisements in both countries. It compares the same type of advertisements to determine what has changed in the use of language in the Kingdom of Saudi Arabia print advertisements in mainstream newspapers in recent years. The paper then selects and analyzes advertisement content found in two representative newspapers in each country.
Table of Contents:
Abstract
Chapter 1: Introduction
Statement of the Problem
Significance of the Study
Purpose of Study
Importance of Study
Rationale of Study
Chapter 2: Review of Related Literature
Background and Overview
Print Media in the U.S. and Kingdom of Saudi Arabia
Current Trends and Influences
Pragmatics and Content Analyses of Print Material
Research Questions
Chapter 3: Methodology
Theoretical Framework
Limitations of the Study
From the Paper
"Therefore, the importance assigned to pragmatic meaning of various textual elements does not end the primacy of their semantic meaning (Cook, 1992). Nevertheless, words have a wide range of influential factors involved for their user besides their denotation, which supposedly persists across different contexts, and its pragmatic function, which supposedly varies systematically across contexts. In this regard, Cook adds that, "These aspects of a word are so many and so vast that knowledge of them will vary considerably from user to user" (1992, p. 99). Consequently, all readers will bring some unique qualities to the interpretation of newspaper advertisements that will likely affect their decision whether to purchase a given product or service, but content analysis remains a subjective realm that requires the careful selection of relevant themes and how the results are interpreted to ensure that these factors are taken into account."
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The Ethics of Educational Advertising, 2007.
An analysis of the ethics of educational advertising in Chinese and European markets.
25,041 words (approx. 100.2 pages), 34 sources, APA, $ 249.95
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Abstract
This paper investigates the ethical considerations considered to be the most important to consumers when advertising in countries where the market has mixed religious and secular moral traditions. Specifically, the study investigates what advice should be provided to client companies regarding marketing ethical sensitivities for Chinese customers. It compares the differences, if any, between Chinese and European markets in respect to the offensiveness of the execution of the promotional material. It then links this to religious affiliation, temporality orientation and polychronicity. A summary of the research, conclusions, and recommendations for business leaders in China and Europe are provided in the conclusion.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Research Methodology
Rationale of Study
Overview of Study
Key Words
Review of the Related Literature
Data Analysis
Summary and Recommendations
From the Paper
"4. As noted above, because Germany represents the largest trading partner with China of the current EU members, Chinese business leaders should concentrate on training their marketers in German customs and business practices - and the language itself wherever possible - and their German counterparts should likewise do the same for China according to the similar and dissimilar cross-cultural factors identified by Hofstede and their own empirical observations. Given the complexities of the Chinese language, and the polyglot of languages spoken throughout the European continent, and the enormity of the Chinese geographic area and its vast range of unique differences, though, it is reasonable to assume that a lingua franca of English and perhaps French in such marketing initiatives will continue to prevail for negotiating purposes, and there will be an increasing reliance on local national Chinese interpreters to help EU marketers better present their advertising materials in a fashion that is inoffensive to Chinese students' aesthetic and cultural sensibilities."
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Effects of Advertising on Body Image, 2007.
An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.
6,231 words (approx. 24.9 pages), 35 sources, MLA, $ 145.95
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Abstract
This study uses a social comparison theory as the primary basis for its exploration of body perception in advertising, affects of advertising on self-esteem, and purchase decisions. It explores the theoretical basis of the negative effect and how exposure to highly attractive models (HAMs) affects the intention to buy a beauty product in women with a low opinion of their own body image.
Table of Contents:
Introduction
Background of Study
Research Problem
Objectives Of The Study
Research Questions
Significance Of The Study
Theoretical Background
Hypotheses
Conceptual Framework for Methodology
Conclusion
From the Paper
"It is important to note that social and clinical research studies over the years have given definite conclusions that show the relation to and affect of media exposure and its representation of the thin body-image as ideal in relation to a negative affect on the women's self-image and lead to body dissatisfaction (Groesz, Levine, & Murnen, 2002). The conclusions and results show that the most common effects of this "thin" ideal body-image is to do with self-image and body unhappiness (e.g., Harrison & Cantor, 1997; Heinberg, Thompson, & Stormer, 1995). Other research into the concept of thin as ideal has demonstrated inconsistent, minimal or no association whatsoever between the two phenomenon (e.g., Champion & Furnham, 1999; e.g., Cash, Cash, & Butters, 1983; Irving, 1990)!"
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Women's Image in Advertisements, 2007.
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students.
17,435 words (approx. 69.7 pages), 34 sources, APA, $ 249.95
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Abstract
This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.
Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis
Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire
From the Paper
"Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."
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Sports Sponsorship, 2007.
An in-depth study exploring sponsorship within the Formula One racing series.
18,064 words (approx. 72.3 pages), 40 sources, MLA, $ 249.95
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Abstract
The study examines sports sponsorship in general and how it is being used to support the Formula One racing series in particular. The paper shows how the Formula One racing series has emerged in recent years as one of the front-runners in televised sporting events around the globe and discusses how sports sponsors have taken careful note of these trends. The paper provides a literature review and includes a survey of industry professionals.
Outline:
Chapter 1: Introduction
Chapter 2: Sports Sponsorship
Chapter 3: Sponsorship Within the Formula One
Chapter 4: Importance of Evaluation
Chapter 5: Research Methodology
Chapter 6: Analysis and Discussion of Results
Chapter 7: Conclusion and Recommendation
From the Paper
"Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Around the world, marketers are using a wide range of sporting events - some of which may not even fit the classical definition for sports - are receiving billions of dollars in sponsorship money. The most sponsorship money, of course, goes to the most popular sports and today, the Formula One racing series is one of the most televised sporting championships in the world, representing a growing multi-billion dollar global industry. Some of the marketing techniques that have gone hand-in-hand with such sponsorship has resulted in mixed reviews from consumer advocates and governmental policymakers, but just about everyone agrees that there is a lot of money to be made and everyone, if would seem, wants some of it."
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Highly Attractive Models in Advertising, 2007.
A look at the negative effects associated with using highly attractive models for advertising beauty products.
3,083 words (approx. 12.3 pages), 31 sources, MLA, $ 90.95
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Abstract
This paper explores the use of highly attractive models (HAMS) for advertising beauty products and attempts to settle the question that has plagued the advertising industry and their clients of whether HAMS may actually have a negative impact on the viewer rather than a positive one. The paper sets the research objectives and explores the theoretical basis for the proposal. It also applies the theories to advertising in both the print and television media and examines the research model including key constructs and relationships.
Outline:
Background
Significance
Research Objectives
Theoretical Background
Research Model
Conclusion
From the Paper
"Several theories can be used to explain how people view models in both television and magazine ads. The most well-known is Festinger's social comparison theory, which is the foundation of modern advertising theory. Festinger (1954) introduced the theory that humans possess an innate drive to evaluate their opinions and abilities by comparing them to the opinions and abilities of others. According to this theory, people only evaluate themselves against others that are similar to themselves. If the model is viewed as too different, then they will not use them for social comparison. Stuart Hall introduced the idea that the audience could attribute several possible meanings to the message conveyed by the media and that this message is influenced by the context and cultural background of the receiver (Tomlinson, 1991). "
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Measuring Advertising and Media Effectiveness, 2007.
The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones.
1,210 words (approx. 4.8 pages), 4 sources, MLA, $ 41.95
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Abstract
The paper discusses the traditional approaches to measuring advertising and media effectiveness as opposed to digitally based metrics. The paper demonstrates how digital metrics are revolutionizing the world of advertising and media effectiveness. The paper concludes that the growth of the Internet and the fragmentation of markets is setting the perfect situation for digital metrics to continually grow.
Outline:
Executive Summary
Traditional Approaches to Measuring Advertising and Media Effectiveness
Digital Metrics of Advertising and Media Effectiveness
Summary and Conclusions
From the Paper
"Anchored in a series of methodologies that were originally created for the purpose of evaluating social science, the traditional approaches to measuring advertising and media effectiveness began with a series of research designs that were organized by their ability to either prove or disprove a null and alterative hypothesis of viewer behavior. Methodologies looked to isolate the influence of advertising and media exposures and prolonged approaches from companies looking to educate consumers. This has not changed, in the more digitally oriented approaches to evaluating advertising and media effectiveness, yet the measurement techniques and tools have."
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The Sonic 1000 Personal Digital Assistant, 2007.
An analysis of the pricing, marketing and promotion of the Sonic 1000 personal digital assistant (PDA).
1,749 words (approx. 7.0 pages), 4 sources, MLA, $ 56.95
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Abstract
This paper discusses the Sonic 1000 personal digital assistant (PDA). It analyzes factors contributing to the pricing of the PDA and then discusses issues of its marketing. The paper then describes the promotion of the product and analyzes Sonic's most effective promotional tools. Finally, the paper analyzes the marketing efforts of the company and their success.
Table of Contents:
Pricing
Promotion
Evaluating Marketing Efforts
From the Paper
"'Evaluation and control' is a final but important stage to any marketing plan. In order to conclude if Sonic has successfully implemented it, the marketing manager must confront the results obtained with the pre-established standards. This means that he/she will have to check if the market share achieved during the first and second year is 3%, and respectively, 6%, if the brand awareness has reached the desired level or if the distribution network (encompassing web sites like Amazon.com and 50 U.S. top distributors) has been properly covered. If there is a discrepancy between expectancies and results, the organization will identify the causes and try to eliminate them."
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Sales Management, 2007.
This paper discusses sales strategies, using the example of heating, ventilation and air conditioning (HVAC) units.
1,448 words (approx. 5.8 pages), 5 sources, MLA, $ 48.95
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Abstract
The paper examines sales of industrial grade heating, ventilation and air conditioning (HVAC) units. The paper lists three potential approaches to defining territory assignments nationally for the commercially available HVAC products. The paper then makes a recommendation as to which model or approach makes the most sense.
Outline:
Introduction
Strategies for Defining Sales Territories
Summary
From the Paper
"While the company sells these HVAC units throughout all 50 states, the majority are sold in those southwestern, mid-western and southern states that typically have the highest temperatures year-round. As a result the majority of these HVAC units are sold throughout Southern California, Nevada, Arizona, New Mexico, Texas, and with heavy sales activity throughout Louisiana, Mississippi, Alabama, Georgia and Florida due to the high levels of humidity that pervade these latter set of Southern States."
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Marketing Mix, 2007.
An analysis of the elements that make up the marketing mix, specifically product, price, place and promotion.
1,570 words (approx. 6.3 pages), 7 sources, APA, $ 51.95
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Abstract
This paper discusses the concept of the marketing mix, which is a model of crafting and implementing marketing strategies and elements that improve the efficiency of the selling process. The paper describes the process that represents the marketing mix, that of the "4 Ps" - product, price, place and promotion. It also discusses the selling process and how it differs from the marketing process.
Table of Contents:
Introduction
Product
Price
Place
Promotion
Conclusion
From the Paper
"The bottom line is that firms want to make their business profitable and a business can become profitable if it meets some important conditions: having the right product, selling it at the right price, and in the right place and using the most suitable promotion channels. The marketing mix has many variables that can be changed and adapted in every company, but in this process it is important to keep in mind the position the company wants on the market and its objectives."
"The marketing mix planning is the process of developing long term strategic plans that can help the company to achieve its goals. Each element in the marketing mix - product, price, promotion, and place -should be very well used in the attempt to satisfy the needs of consumers."
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Advertising to Children, 2007.
A study of four articles that highlight the relationship between advertising to children and their subsequent eating habits.
2,675 words (approx. 10.7 pages), 4 sources, MLA, $ 80.95
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Abstract
The paper discusses an article about how the American Academy of Pediatrics (AAP) wishes to ban or limit advertisements in schools for "junk food" and about how the Federal Trade Commission (FTC) is exploring how the media affects childhood obesity. The paper then looks at two articles that attempt to scientifically say that the "junk food" consumption of children is derived from how influenced children are by advertising. These studies also show how children are able to influence their parents to purchase food that they have seen advertised, known as 'pester power'. The paper concludes that there is an undeniable link between the advertising to which children are exposed and their eating habits.
Outline:
"Pediatricians Call for Less Advertising to Children"
"FTC Not Sweet on Junk-Food Ads Targeting Children"
"Children's Recall of Television Ad Elements"
"International Food Advertising, Pester Power and its Effects"
Conclusion
From the Paper
"USA Today's article "Pediatricians call for less advertising to children" from last December reports that the American Academy of Pediatrics (AAP) wishes to lobby to ban or limit advertisements in schools for "junk food". Furthermore, the organization wants Congress to enact laws that would stop commercials for "junk food" during shows watched mostly by small children."
"The AAP is concerned about the increase in childhood obesity and its members believe that much of this is due to the prolific quantity of advertisements that target kids through their exposure to the internet, cell phones, video games, and schools. The article points to an alarming increase in advertising targeted at kids."
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