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Boeing and Lockheed, 2005.
An overview of the aerospace industry and how the two major companies, Boeing and Lockheed, dominate this industry.
6,454 words (approx. 25.8 pages), 8 sources, APA, $ 149.95
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Abstract
This paper compares the focus, mission, challenges, and business practices of the two dominating aerospace companies, Boeing and Lockheed Martin. The paper takes a look at external and internal influences on the companies, their strengths and weaknesses, their public images, and the public's overall image of the aerospace industry. Finally, the paper includes recommendations for the future for improving the aerospace industry, in general, and for improving companies like Boeing and Lockheed Martin, in particular.
Brief History
Mission
Recent Growth
Industry Trends
External Environment
Data
Agencies Affecting Industry
Society's Outlook
Group Recommendation
Conclusion
From the Paper
"Lockheed Martin is a large global organization that specializes in providing advanced technology and services to government and private clients. The culture of the company reflects an established willingness to work closely with the customer to provide solutions, and often customer needs are portrayed as being the same along lines of
company policy. The company is seen by many to be an industry leader that provides its customers with new technological directions. In this way, Lockheed Martin appears to be embracing what many see as the future of business in the twenty-first century by demonstrating that it is closely aligned with and attuned to customer needs; that is, the
company has a reputation of putting the customer first and working with the customer in a way that is organic and progressive. The company provides what is generally construed to be a positive atmosphere in which teamwork is encouraged within a framework of effective leadership."
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Aviation Industry in Shadow of Terror, 2002.
An examination of the aviation industry before and after September 11, 2001.
3,665 words (approx. 14.7 pages), 10 sources, MLA, $ 101.95
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Abstract
This paper provides an analysis of the state of the aviation industry before and after 9-11. The paper begins by providing a brief description of the industry before the attack and proceeds to look at the affects of the terrorist attacks on the industry. Issues discussed include tighter passenger security, a slump in aviation travel, and questions of cockpit security.
From the Paper
"As a result of the attacks of September 11, 2001, the U.S. government and traveling public are demanding tighter security at the nation?s airports. While the problems with security recently highlighted by various industry analysts are by no means new, they have been the focus of a much more urgent debate since the country is virtually at war, both politically and economically. These attacks horsewhipped the air industry in the United States to the extent they may not recover, even in the long-term, without much more assistance from both the federal government as well as an immediate increase in the number of passengers being carried. There is no question that safety measures substantially contribute to the costs of airline operations, but the cost of safety only begins with the purchase price of a ticket by a passenger. However, it is not possible to gauge the worth of a human life in terms of dollars, and those who would trust their lives to experienced pilots and proven aircraft need to be assured that their choice to fly was a prudent one."
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British Airways, 2004.
A detailed marketing communications plan for British Airways European Passenger Business. It includes up-to-date situational analysis (PEST and SWOT), aims and objectives and a strategy for achieving results.
3,750 words (approx. 15.0 pages), 11 sources, MLA, $ 103.95
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Abstract
This paper outlines a marketing plan for the European Passenger Business of British Airways (BA). BA's communications strategy to date is reviewed and new objectives and targets to be achieved over the next year are set, in order to increase brand awareness and a loyal customer base. BA's current situation and strategy is analysed and the key problems and areas of weakness that need to be addressed are identified.
From the Paper
"However, events over the past three years (both internal and external) have hit profit margins and damaged the brand?s reputation and image, which have impacted sales. The Future Size and Shape plan was developed and implemented in 2002 to restructure the business and reduce costs, in order to achieve profits. Associated reductions in employee numbers amount to around 15,000. However, employee dissatisfaction has grown, with unions threatening strike action on an annual basis (August bank holiday weekend 2003 and 2004). Most recently this culminated in 100 flights being cancelled at Heathrow, partly due to staff shortages, which was estimated to have cost BA ?10m. Press coverage has been highly negative ? partly fuelled by BA?s poorly planned compensation offer (free flights to some employees, whilst customers have to apply for their money back). BA?s share price (see figure 1) has been affected by these developments, in addition to external factors such as fuel price rises."
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Airline Industry Forecast, 2005.
An overview of the airline industry, including a SWOTT analysis and projections for the future.
4,300 words (approx. 17.2 pages), 20 sources, APA, $ 113.95
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Abstract
This paper is based on the airline industry and discusses a brief history of this industry, an industry overview, and a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis of the industry. It also addresses the impact of real Gross Domestic Product (GDP), the unemployment rate, and the inflation rate as measured by the consumer price index (CPI). The paper includes three economic indicators.
History of the Industry
Industry Overview
SWOTT
Gross Domestic Product
Unemployment Rate
Inflation Rate
Economic Indicators
In-depth Analysis
Final Recommendations
From the Paper
"Business travel still plays a significant role in the airline industry. Although many advents in business communications technology have evolved, something remains to be said about the quality and quantity of business conducted in face-to-face meetings. Competition for business travelers is intense with legacy carriers and low-cost carriers vying for revenue. Today, the financial benefit is in the business community?s favor although it is expected that in late 2005 excess capacity consumption will allow the airlines to begin charging higher fares (National Business Travel Association)."
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Regional Jets and the Aviation Industry, 2003.
An analysis of the cost factors and controversies associated with regional jets in the aviation industry today.
3,764 words (approx. 15.1 pages), 10 sources, APA, $ 103.95
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Abstract
This paper examines how the future for regional jet service in the United States and abroad appears to be very bright and how regional passenger jets, defined as jet planes seating between 25 and 110 passengers, are becoming increasingly popular alternatives to the turbo-prop ?puddle-jumper? aircraft businesspeople have come to associate with commuter flights in smaller markets. It provides an overview and background of regional jets, the associated cost factors and controversies, an assessment of the potential impact of the identified alternatives, and the sell-offs of regional carriers by the major carrier owners.
From the Paper
"As a result of their increasing popularity, regional jets have also created their share of controversies, including claims these types of aircraft are clogging the nation?s already stressed airports and issues concerning equitable pay rates for regional jet pilots compared to their mainstream aviation counterparts. ?Some say regional jets are jamming the system, but that's not true,? says Faye Malarkey, a legislative director for the Regional Airline Association (RAA). Rather, Malarkey says that regional jets are ?part of the solution? (Arnoult, 2000, p. 67). Likewise, the President of the RAA, Deborah McElroy says, ?We think that they are making regional jets a scapegoat. That's not appropriate. regional jets are added because that's what the passengers want? (Arnoult, 2000, p. 67). "
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Airbus, 2004.
A look at the strategic issues and options facing the Airbus organization.
3,182 words (approx. 12.7 pages), 11 sources, MLA, $ 92.95
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Abstract
This paper outlines the business strategy of Airbus that has allowed it to become the successful aircraft business that it is today. The paper points to Airbus's focus on international customer support, the development of a corporate culture, and its focus on technological developments as the main reasons for its competitive edge and success in the aircraft engineering market.
Brief Introduction to Airbus
Activities in Globe
Technological Developments
Strategic Analysis and Expansion Opportunities
Conclusion
From the Paper
"Airbus entered the aircraft engineering market approximately 30 years ago. Their first aircraft was the A300 wide-bodied airliner, with the capacity for 226 passengers, being the first to offer exactly the facilities stipulated by the airlines. Within the market of annual profits exceeding $527 million in 2000, out of which 72% came directly form passenger flight revenues, such an innovation had provided to be extensively demanded. As a consequence, the newly developing company had benefited from tremendous growth over a significant period of time, where by in year 2003, Airbus had a turnover of 19.3 Billion Euros."
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Human Physiology in Space, 2004.
An examination of the human body's reaction to a space environment.
1,000 words (approx. 4.0 pages), 13 sources, MLA, $ 35.95
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Abstract
This paper discusses the physiological changes to the human body during space travel. Early predictions of the response of humans to spaceflight assumed that space adaptation would be analogous to human disease processes rather than to normal physiology. Through studies of bed-rested healthy adults and medical examinations of crews returning from space, we now recognize the adaptive nature of the responses to spaceflight or its ground-based models. e are also aware of the necessity to minimize the flight-induced changes so that crews maintain their Earth-readiness and avoid injury on landing. Lack of gravitational loading affects multiple physiological systems, especially support structures that are particularly vulnerable to injury during reentry and renewed exposure to gravitational forces. Thus, most crew members exercise extensively during flight. Although many physiological systems appear to be affected by spaceflight, only the cardiovascular, neurovestibular, and musculoskeletal systems are covered in this paper.
The paper includes illustrations.
Table of Contents
Table of Illustrations
Introduction
The Cardiovascular System
The Neurovestibular System
The Musculoskeletal System
Summary
Bibliography
From the Paper
"As soon as they switch to an internal alignment and use the feet to signal down, they are able to function normally. Upon return to Earth, the brain is confused once again as gravity is now available for orientation. This confusion creates postural instability that is compounded with the cardiovascular difficulty in standing. Also, reflexes associated with posture are slowed even on short-duration missions. With long-duration flights, changes in reflexes may become a major issue."
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Cabin and Cockpit Safety, 2004.
An examination of the importance of cabin and cockpit safety and how it can save lives.
1,787 words (approx. 7.1 pages), 13 sources, MLA, $ 57.95
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Abstract
This paper discusses safety in the 21st century and enhancing it by focusing on cabin and cockpit safety. Presently, the only automated systems required on board modern aircraft are the automatic fire detection systems for the engines and cargo compartments receptacle fire bottles. Manually operated extinguishers are provided for the engine and cargo areas. Pilot-controlled fire extinguishing systems exist for both these areas. Some aircraft have overheat detection in the avionics compartments, but no automated fire extinguishing system. Integrated systems are needed to detect and extinguish fires in aircraft, wherever they occur, before they can damage the aircraft or its systems. Since 1996, there have been three major aircraft accidents involving fire in the cockpit and cabin. Two had no fire detection systems; those accidents were fatal. The aircraft involved in the third accident had smoke detection that enabled the crew to land before the aircraft was severely damaged. This should make it clear that fire detection saves lives.
From the Paper
"e industry has not kept pace with the demand put on it by significant changes to the design of electrical systems on airplanes. There needs to be a great deal of work done to prevent electrical fires from the beginning. We also need systems designed to provide fire detection and suppression in all the possible fire regions in the airplane fuselage, both accessible and inaccessible. Failure to execute these changes will put crews and passengers at an unnecessarily risk to experience a catastrophic in-flight fire, a terrible fate experienced by too many already. We can prevent in-flight fire catastrophes if we want to."
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Westjet, 2004.
A strategic analysis of marketing management in the airline industry.
1,854 words (approx. 7.4 pages), 15 sources, MLA, $ 59.95
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Abstract
This paper examines how, while many previously successful airlines are challenged with labour issues, unsustainable cost structures and complex pricing structures, WestJet succeeds by filling the gaps that the industry has left open through operational and strategic deficiencies. WestJet is perceived as an ?engine of the significant evolution in the airline industry.? It looks at how in 2003, WestJet was named Canada?s second most respected company, ranking first in high quality product and customer service and second in HR management and top of mind categories. It also examines how standardized flights, low prices, humorous promotions and web-based ticketing are the most visible components of WestJet?s marketing strategy and how the underlying key success factor stems from the organization?s low-cost strategic thrust and the eight unique business strategy components that support it. This paper details an analysis of the airline industry, the components that form WestJet's competitive advantage, the future of WestJet and the strategic recommendations to sustain the organization's growth. Included is Porter's Five Forces Model, a competitive analysis of the airline industry and relevant article studies.
Outline
1.0 Industry Analysis: General Overview
2.0 Competitive Environment: Facing Industry Challenges
3.0 WestJet?s Marketing Strategy: Achieving a Unique Position
4.0 Low-Cost: WestJet?s Strategic Thrust
4.1 ?No Frills? Product/Service
4.2 Single Aircraft Type
4.3 High Aircraft Utilization
4.4 Simplified Route Structure
4.5 Ticket-less Distribution
4.6 Intelligent Technological Systems
4.7 Humorous Promotional Tactics
4.8 Company Culture: Tying it all Together
5.0 The Future of WestJet: More Destinations, More Growth
6.0 Strategic Recommendations: Customers, Competitors and Growth
6.1 Customers
6.2 Competitors
6.3 Growth
Exhibit 1 - Porter?s Five Forces Model ? Airline Industry
Exhibit 2 - Competitor Analysis
Exhibit 3 - Strategy ComponentsExhibit 4: Relevant Article Studies
From the Paper
"In 1987 the government deregulated the Canadian airline industry, allowing airlines to establish fares and conditions without any intervention and dramatically changing the industry dynamics. It is with this change that the ?low-cost? business model fully came to life. Though the subsequent merger of Air Canada (AC) with Canadian Airlines dominated the market for a short time (with AC gaining 80% control over the market), the airlines control over the Canadian skies has not lasted long. With the costs of running a traditional airline escalating, a new strategic thrust has been adopted by both current and new carriers in the market who are now taking advantage of the increased demand for a low-cost no-frills product. Though WestJet is currently dominating the no-frills Canadian market, with a 55% market share for scheduled domestic flights, they have inspired others to adopt the ?low-cost? business model."
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Korean Airlines Flight 801, 2004.
Examines how the 1997 air crash of Flight 801 could have claimed fewer lives.
2,365 words (approx. 9.5 pages), 5 sources, MLA, $ 72.95
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Abstract
On August 6, 1997, Korean Air flight 801 (KAL 801) crashed at Nimitz Hill, Guam. Of the 254 persons on board, 228 were killed and 23 passengers and 3 flight attendants survived the accident with serious injuries. This paper argues that more lives could have been saved if more emphasis were made on planning, equipping, execution, and training of all components that encompassed the Emergency Response Team, Guam International Airport, Agana, Guam.
From the Paper
"The Guam Civil Defense director also testified that, before the accident, Guam Civil Defense authorities had a memorandum of understanding (MOA) with the U.S. Air Force for emergency response but had not established an MOA with the U.S. Navy or U.S. Coast Guard. The Guam Civil Defense director stated that, after the accident, Guam authorities formed an emergency response committee, which included the Navy, the Coast Guard, and the Air Force, and that an MOA involving all emergency response agencies on the island had been drafted. The director stated that the MOA called for emergency response drills involving all of the agencies."
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Crew Resource Management, 2004.
An overview of what Crew Resource Management (CRM) entails in the aviation industry.
1,613 words (approx. 6.5 pages), 7 sources, MLA, $ 52.95
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Abstract
This paper examines how building teams and working in a team is important in specialized environments such as aviation and how one instructional strategy for training aviation teams is the Crew Resource Management (CRM), which has been practiced for more than a dozen years by aviation organizations. It provides the historical approach and the philosophy behind CRM, followed by a description of the variety of CRM training and today?s CRM training methods.
Outline
Introduction
The Way to Crew Resource Management
The Philosophy of CRM
The Variety of CRM Training
CRM Training Methods
CRM Program Results
Future Focus on CRM
From the Paper
"The Federal Aviation Administration (FAA) specifies (FAA AC 120-51a; 1991) three phases of CRM training: awareness, practice and feedback, and assessment of specific skills. This shows that behavioral skill practice and feedback in addition to the behavioral basis has become an important part in CRM training (Baker D., et al., 1993).
Existing programs are conducted in three different ways like pure lectures in classrooms, trainee participation through role-play practice or by a realistic flight in a full-mission simulator."
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Pilot Personality, 2004.
A look at the requirements to become a pilot or navigator in the military.
1,065 words (approx. 4.3 pages), 7 sources, MLA, $ 37.95
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Abstract
This paper examines how becoming a pilot or navigator is one of the most competitive challenges anyone can pursue and how it requires early planning and excellence in math, science, health, and behavior. It explores the need for the military to select people with a specific personality, behaviour, and skills and how, therefore, there is a need for selection programs. In particular, it attempts to evaluate whether there is a 'pilot personality' specified by the military that is supported by scientific data.
Outline
Introduction
History of Pilot Personality Studies
Military Pilot Personality Research Methods
Research Results / Findings
The Military Perspective
Conclusion
From the Paper
"The latest research concentrates on factors beyond cognitive ability and psychomotor skills and does not compare different groups of the population. These studies focus on military flying personnel and examine factors like motivational problems and anxiety. ?Personality measures were chosen on the basis of anecdotal evidence and from clinical experience with operational pilots?(Siem, F. M., 1992). The five examined characteristics are divided in ?socially desirable characteristics? like self-confidence, mental flexibility and ?social undesirable characteristics? like hostility, depression and mania (Siem, F. M., 1992). This examination was accomplished with a paper-and-pencil test filled out by the candidates."
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