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UCLA Fowler Museum of Cultural History, 2002.
This paper describes a visit to the UCLA Fowler Museum of Cultural History highlighting a show entitled "Music in the Life of Africa".
1,755 words (approx. 7.0 pages), 1 source, $ 56.95
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Abstract
This paper explains that the Fowler is a museum of culture rather than an art museum, and therefore it concentrates on the way culture is manifested by different peoples around the world. The author points out that the Fowler Museum is in a relatively new building on the north end of the campus of UCLA, but getting to the museum and close-parking areas are problems. This paper explains that the display of the artifacts in this museum differs from that in many museums; the visitor is not so separated from the objects being shown, but rather most objects rest on low platforms no more than a foot or so off the ground. The paper includes details of the "Music in the Life of Africa" exhibition.
From the Paper
"Two of the current exhibits emphasize a continuing concern with how a culture makes use of its waste in artistic expression with shows on how certain materials are recycled for use in artworks. A second show has a similar theme but is more particularized as it shows "Muffler Men," or human figures made from discarded mufflers, usually by mechanics who then place these figures outside their businesses as advertising to show passersby what kind of business is conducted inside. Many of these figures are very creative. One service station shown in a photograph has eight or nine such figures outside and on its roof. Some of the figures are playing musical instruments, also made from old mufflers and other automobile parts no longer needed. The figures are usually painted, and they resemble nothing so much as robots in an old science fiction movie."
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Relationship Marketing and the Tourism Industry, 2002.
This paper discusses the principles, techniques, benefits and limiting factors associated with relationship marketing (RM) as applied to the tourism industry.
2,215 words (approx. 8.9 pages), 13 sources, APA, $ 68.95
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Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm's long-range planning.
From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that 'the cost of gaining a new customer is falling through the use of the internet, global players and large market shares' (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it's potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the 'trips' on offer (at a mere L150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."
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Walt Disney's Theme Parks, 2002.
A discussion of the history and operations behind the Walt Disney Theme Parks with an emphasis on Paris.
1,188 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper examines Walt Disney's amusement parks which began in the middle of some Southern California orange groves in 1955 and which changed the way that Americans and the world viewed such entertainment. It analyzes how Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world-famous which led to other theme parks opening in Florida, Tokyo and Paris. It looks at how the company also operates resorts at each of the theme park sites (with the exception of Tokyo) and is a major supplier of entertainment content (television programs, filmed entertainment, audio/video tapes and Internet content). The paper considers the international theme park operations of the company, with a particular emphasis on the company's operations in Paris.
From the Paper
"Walt Disney recognized the power of television and began using tie-ins between television programs and his theme park from the beginning. The Wonderful World of Disney provided television audiences not only with entertainment programs, but also with a direct link to the company that produced them. The company also benefits from its studio operations since it is able to provide promotions for its theme parks on videos and in its productions. Movies can also be run on television, adding to the high presence and brand recognition that is associated with the organization and its products."
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Savannah, Georgia, 2002.
An assessment of the economy and history of Savannah, Georgia.
2,345 words (approx. 9.4 pages), 5 sources, MLA, $ 72.95
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Abstract
Savannah, Georgia is a city rich in tradition, Southern charm, and old-fashioned hospitality. Since British General James Oglethorpe landed on the historic bluff in 1733 to establish America's 13th colony, Savannah has established itself as one of the nation's most distinctive cities. This paper outlines the history of Savannah, including the city's unique design and its ornate historic district. The historic district has established the identity of Savannah as a town of grace and allure. This paper analyzes the role of the historic district in creating the economy of Savannah, as well as delves into tourism's effects on the economy of present day Savannah.
From the Paper
"The colony would see a generation of peace where Savannah flourished on the world scene as a cosmopolitan city. Soon, farmers discovered that Savannah's soil was rich, and the climate was favorable for the cultivation of cotton and rice. Eli Whitney's invention of the cotton gin in 1793, made cotton a profitable and affordable crop. Plantations and slavery became highly profitable systems for whites in the neighboring Low country of South Carolina; therefore, Georgia, the last free colony, legalized slavery. The trans-Atlantic slave trade would bring millions of Africans to the America's with many passing through the port of Savannah forming the Gullah culture of the Atlantic coastal communities in Georgia and South Carolina."
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Visiting Chinatown, 2002.
This paper describes visiting Chinatown in Los Angeles, California.
1,555 words (approx. 6.2 pages), 2 sources, MLA, $ 51.95
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Abstract
This paper explains that there is a region called Chinatown in many major American cities, a region where Chinese immigrants have gathered together and opened businesses in such numbers that they have created a small version of their home in China. The author states that the Los Angeles's version of Chinatown is not very large, not as large as the Chinatowns in San Francisco and New York. The author believes that visitors who come to the Chinatown region often will get more of the flavor of Chinese culture than casual visitors because there are many celebrations scheduled during the year.
From the Paper
"One can approach Chinatown from the Sunset Boulevard (recently changed along here to West Cesar E. Chavez Avenue) side, more or less across from Olvera Street and not far from the downtown railroad station and the main Post Office. The visitor enters a different world, with shops that have different goods than are found in other parts of the city, buildings with a different kind of design, and many more Chinese people than are usually found in other parts of the city. The shops contain many Chinese-designed goods, including colorful fans, scarves, holders for incense, products made from bamboo and teakwood, finely painted silks, and carved figures of people and animals. The food shops contain packages with Chinese lettering and containing foods with which most people may not be familiar, or may not have seen outside of a Chinese restaurant."
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Information Systems in the Tourism Industry, 2000.
This paper examines how the tourism industry is turning to technology to build relationships and loyalty with their customers. This paper focuses on three areas: 1) database marketing 2) use of internet and email and 3) emerging trends.
1,043 words (approx. 4.2 pages), 12 sources, MLA, $ 36.95
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Abstract
The report focuses on three items and their impact on the tourism industry. First, how database and loyalty marketing has helped relationship marketing. Second, how Internet and email has affected how customers search for information and purchase. Third, best practices and trends used by companies to gain a competitive advantage in their industry.
From the Paper
"Information systems are helping businesses better target their marketing efforts by storing information from customers received from surveys, invoice information, forms and contest giveaways. This allows Managers to execute complex communications programs that reinforce their name and build brand loyalty. Business owners know that to stay in business, some customers have to become repeat and loyal customers. According to an article in Ecom World (Shelton, 1999), customer loyalty is critical for three reasons:
1. Loyal, repeat customers cost less in marketing, support and advertising
2. Positive word-of-mouth from loyal customers brings new customers
3. Customers that have a poor experience will tell others."
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Florida 2012, 2002.
Discusses the pros and cons of holding the Summer Olympics in the state of Florida in 2012.
1,800 words (approx. 7.2 pages), 3 sources, $ 63.95
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Abstract
Discusses pros and cons of holding the Summer Olympics in the state in 2012. Major issue of security. Threat of terrorism. Tourism decrease in Florida after 9/11. Pros and cons of Central Florida as a site, and elements involved. The timeline. Facilities for Olympic events. Travel considerations. Housing of competitors and fans.
From the Paper
"Pros and Cons of Florida 2012
Introduction
The issue that is at the basis of this paper is "Florida 2012", the name given to the organization spearheading a move to have the Tampa/Clearwater/Orlando region declared the site of the Summer Olympics in 2012. Several million dollars has been raised by the steering committee, and the citizens of the state are divided as to whether or not hosting the Olympics is the most feasible past time that the State should be pursuing at the moment.
This is based on the fact that Florida is being mentioned daily (and sometimes hourly) by news media around the world, usually in connection with the handful of young Muslims who felt compelled to take advantage of Florida's mythic hospitality and use the state, and ..."
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Disneyland And 9/11, 2002.
Discusses the impact of the terrorist attacks on the Walt Disney theme parks.
1,350 words (approx. 5.4 pages), 8 sources, $ 47.95
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Abstract
Discusses the impact of the terrorist attacks on the Walt Disney theme parks. Backgrund of the Company. Economic impact and adverse effect on Company finances. The tourism industry. Attendance at Disney theme parks. Disney's response to its economic slowdown, including streamlining the organization. Security concerns and measures. Kkeeping the "magic."
From the Paper
"Introduction
Disneyland, Disney World, and all places Disney have been known as "The Happiest Place on Earth!". The goal of Walt Disney in opening Disneyland was not to just be a theme park, but to be a theme park that the entire family could enjoy, which is just what happened until September 11, 2001. On that Tuesday, two planes crashed into the twin towers of the World Trade Center while another one plowed into the Pentagon in Washington D.C., and yet another was diverted to crash in rural Pennsylvania. The "Happiest Place on Earth" has been a different place ever since.
Background
Although the Walt Disney Company was founded in 1938, it wasn't until 1952 that the theme park, Disneyland, was opened to the public (General Business File, 2001). Although the company has had its ups and downs ..."
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Tourism In Tunisia, 2002.
Examines the importance of American tourism to this North African country.
2,700 words (approx. 10.8 pages), 8 sources, $ 95.95
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Abstract
Examines the importance of American tourism to this North African country. Government's development of a tourist infrastructure as a sector for growth. Ways of attracting tourists to a nation. Cultural events; festivals, hotels. Tunisia's future plans to develop the tourism sector. Performance Audit/Gap analysis. Action strategies. Work plan. Contingency plan. Charts.
From the Paper
"Tunisia and Tourism
1. Critical Issue
According to the CIA world fact book, Tunisia is a nation of some 7 million inhabitants with a GDP of US $43.3 billion and the nation's primary industries are Petroleum, mining and tourism. Each year, according to the Tunisian embassy, some 4 million visitors comes to Tunisia, only a small percentage of those from America. The country has invested a great deal of money developing a tourist infrastructure ranging from building world-class hotels to creating programs of internal tours (McGuiness, 2001).
After the economic slump in 1990-91 caused by the Gulf War, Tunisia successfully "relaunched" its tourism industry in 1992. Tourism is Tunisia's single most important sector for generating foreign exchange, and is ..."
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Tourism, 2002.
A discussion of tourism before and after 9/11.
2,250 words (approx. 9.0 pages), 14 sources, $ 79.95
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Abstract
Discusses tourism before and after 9/11. Tourism in general and tourist destination of Clearwater, Florida. Conditions required for tourism development. Public safety concerns. Characteristics of tourism. Roles of public sector & the transportation sector. Impact of seniors on tourism. Economic benefits of tourism. Tourist behavior toward leisure service expenditures.
From the Paper
"Tourism Before and After September 11, 2001
Introduction
Seven course objectives have been chosen for further evaluation in this paper. The subject area is Clearwater Florida. The seven course objectives, each of which will make up a section of this paper, are:
Conditions required for development of Tourism;
The characteristics of tourism;
Economic characteristics of tourism;
The role of the Public Sector in Tourism;
An understanding of the function of the transport sector to tourism;
The impact of seniors on tourism; and,
Tourism as a beneficial activity for host countries and ..."
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Adirondack Park, 1995.
Discusses the history and development of this forest region in New York state and its preservation as a recreational retreat, from the 19th Century to 1990s.
4,050 words (approx. 16.2 pages), 8 sources, $ 135.95
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From the Paper
"History of the Great Camps of the Adirondacks
Introduction
The Adirondack Mountains in New York are an environmental treasure. Located a short distance from New York City, they afford the population a healthy, recreational retreat. The Adirondack Park was begun as a forest preserve. Its purpose was to protect the head waters of the Hudson River from erosion and to maintain a steady water supply which was needed for New York City's industry. Adirondack Park now encompasses approximately 6 million acres and encloses a complete ecosystem. It still protects the water supply of the Hudson River and supplies a wilderness area for recreational use by the people of the east coast. It is often referred to as Yosemite East. The Adirondacks and their great camps are not a facsimile of ..."
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Denali National Park, 1995.
Examines this south-central Alaskan preserve. Discusses its natural features, development vs. preservation, traffic, tourism, waste and pollution.
1,575 words (approx. 6.3 pages), 10 sources, $ 55.95
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From the Paper
"THE DENALI NATIONAL PARK AND PRESERVE: A DESCRIPTIVE INTRODUCTION
This research provides a description and discussion of the Denali National Park and Reservation. The description emphasizes the physical attributes of the Denali, while the discussion covers the issues currently engulfing the park and reservation.
The Denali National Park and Preserve covers 9,375 square miles in south-central Alaska (Chadwick and Lehman 62-87). The Denali is north of Anchorage and south of Fairbanks, and lies generally west of a line connecting the two cities. North America's tallest peak, 20,320 feet high Mount McKinley, is within the Denali boundaries, as are 17,400 feet high Mount Foraker, 13,220 feet high Silverthrone Mountain, and 11,670 feet high ..."
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